Xin Yi ☆ UGC Creator & Creative Strategist

Re-introducing myself here! 👩‍💼✨ I’m Xin Yi, a Gen Z creator, currently based in Baltimore / DMV area with a background is in UX design, web development, and data science. I build content around the moments that make a product feel necessary, creating content + ads centered around consumer behavior. If your agency/brand is sourcing creators for an upcoming campaign, I'm your girl 🙋‍♀️⬇ 📩 contact@xinugc.com 📁 xinugc.com/ I also work with local businesses on food and travel content 🙌 ⬇️ ✈️ xinugc.com/food-travel #ugc #ugccreator #ugccommunity #creativestrategist

Friendly reminder to check your DM requests and spam folders on EVERY platform. 😂 I swear, some messages are just sitting in there collecting dust because the app never thought to notify you. X (Twitter) DM requests especially! You could be missing conversations, connections, or opportunities without even realizing it. Go check those inboxes. Your next notification might be hiding in the wrong folder. #ugc #ugccreator #ugccommunity

Something I've been noticing in my UGC requests this year: brands are asking for more talk-to-camera content, raw footage, and multiple hooks targeting different angles. And I think there's a bigger reason behind that. When brands request unedited footage, they're not just looking for one finished video. They're building a library of assets their internal teams can repurpose, edit, and test across different campaigns. It's worth paying attention to because the value isn't always in delivering one polished, edited video. It's also in giving brands creative flexibility and more opportunities to find what resonates. #ugc #ugccreator #ugccommunity

For the freelancers who don’t charge their phones before the airport, just keep this in your bag!! Airport outlets either don't work or wobble, and your phone has your boarding pass on it 😭😭 I been keeping this power bank with me on every single trip with me because it's compact, charges fast, has a built-in USB-C cable, and the foldable plug turns it into a wall charger when you do find an outlet! If you want one less thing to think about before a trip, check this one out 😌 What's the one thing you never travel without? #ugc #ugccreator #ugccommunity #contentcreator

Free to read on @creatorvaultapp 🤌🏻 One of the biggest misconceptions for aspiring creative strategists is that they need a client or job before they start research habits. Truth is, you’re already there!! Thank you for the opportunity to write about that on Creator Vault 💕🧿 #ugccreator #creativestrategy #ugccommunity

#ugcexample for a mental health platform ✨ What I did: - Built the concept around a specific audience insight: For many 9-5 workers, constantly overworking to prove themselves. - Opened with that realization to immediately identify who I'm speaking to - Kept the entire video filmed in the car Why it works: - Identifies the target audience without assumption - The creative feels like a genuine moment of reflection rather than a traditional ad. - For a sensitive category like mental health, keeping the setting in the car creates a more personal, after-work conversation The goal was to make the audience feel understood first, then introduce the platform as something they could explore if the message resonated. I loved having the opportunity to bring a topic I personally relate to into the creative! 💜 If you're a brand/agency looking for a new creator, let's chat ⬇ 📩 contact@xinugc.com 📂 xinugc.com/ #ugc #ugccreator #ugccommunity #ugcad #ugcadexample #creativestrategy

I just found out someone booked a hotel through one of my videos on a hotel in NYC!! 🥳🥳🥳 I tagged the location in my video, and I got a notification showing an order through that location on October 18. Seeing that notification reminded me that travel content is not just about showcasing the actual space. It's about sharing important information that someone can't get from just the reviews. Been really into the travel/hospitality space lately, and this is just the cherry on top 💗 #ugc #ugccreator #ugccommunity

One video format but 2 different hooks👀 For the same brand, I created two stitch variations: → One speaks to students who use AI → The other speaks to content creators Both were intentionally filmed to feel organic while scrolling. The goal of using the same format and hooks with different angles was to give the brand different messaging to test and learn which resonates best with each audience. That’s the difference between simply making variations and making creative variations with a strategy behind them. #ugc #ugccreator #ugccommunity

Q4 has been BUSY 😭 And somehow, the to-do list keeps growing by the day lol ✅ Submitted content for an in-person collaboration for review ✅ Flushed out my emails ✅ Film + post TikTok Shop videos ✅ Edit 4 videos for Trybe ✅ Film a bunch more videos lol ✅ Handle my marketing role responsibilities ◻️ Edit 2 more videos for Trybe ◻️ ~relax~ We’ll see how much I can get done today, because Q4 is definitely keeping me on my toes 🙏🧿✨ #ugc #ugccreator #ugccommunity

This is actually crazy because I had a similar experience 😭 I was craving wagyu and thinking about how I’ve never even tried it before. Then an opportunity to work with a local AYCE wagyu restaurant landed in my DMs. Now I’m about to try it for FREE and AYCE style in exchange for content. This is why I love what I do. I get to turn things I already want to experience into opportunities through my creativity ✨💜🧿 #ugc #ugccreator #ugccommunity

You didn't hear it from me, these 2 things make a BIG difference in a collaboration 👀 1. Follow up and communicate. People are busy, especially during busy campaign seasons. A follow-up can be the difference between something important getting lost and keeping a project moving. Clear communication goes a long way. 2. Give the brand options. When I deliver raw footage, I like to include multiple takes of certain lines whenever possible. It gives the brand more flexibility during editing without needing to come back and ask me to reshoot something. Neither takes much extra effort, but both can make the collaboration smoother for everyone involved. And I'm happy to do both for clients 🤝 #ugc #ugccreator #ugccommunity

Attended a creator networking event in LA, and my professional takeaway is that I flew to LAX with my dreams and a cardigan and didn’t see the Hollywood sign when I landed 😔 Another takeaway is that community & being in a room full of people who actually understand what I do for work is so healing! Thank you @stanforcreators for helping organize, and shoutout to @mehrrajputUGC and the girlies who made the golden hour homecoming happen! #ugc #ugccommunity #ugccreator

This is everyone’s sign to embrace their own individuality 🫶🏻 We all make different types of content, and each type has its own value! #ugc #ugccommunity

Happy Friday!! Except why does it NOT feel like Friday after traveling all weekend? 😭😂 I'm still mentally catching up from LA, but the work calendar did not get the memo. Today is a HUGE editing day for me, so it's me, my timeline, and probably an unreasonable amount of coffee until I get through everything. 💻 Anyone else still locked in? 🫠 #ugc #ugccreator #ugccommunity

There is something SO satisfying about submitting a raw footage folder that's actually organized 😭👏 It may take a little longer, but after my agency role, I make sure to label each clip + make the deliverables easy to navigate. It's such a small part of the UGC process, but I genuinely love knowing I've made the next person's job easier. PLEASE tell me I'm not the only creator who gets a little too excited about an organized folder 😂 #ugc #ugccreator #ugccommunity

Making friends as an adult is hard AND building a business can feel even harder when you're figuring everything out on your own. There's something special about meeting people who understand what you're working toward without having to explain why it matters so much to you 💗 I'm glad I took the flight, cause sometimes the best part of growing your business is the people you meet along the way 🥺🫶🏻 Thank you @stanforcreators & @mehrrajputUGC for making this possible & everyone involved for organizing this! #ugccreator #womeninbusiness #ugccommunity #ugc

Took a full day to recover from this weekend 😭💜 Getting to connect with other creators, hear their perspectives, and have conversations with people who genuinely understand the freelance experience was so special. There's something so healing about being in a room with people who just GET IT!! I came for the networking, but I'm leaving with so much more appreciation for this community and the people in it!! An unforgettable weekend for my little freelance heart 🥹🫶 Thank you @mehrrajputUGC for bringing us together & everyone involved in organizing! 💗 #ugc #ugccreator #ugccommunity