I write about the intersection of wellness and marketing.
Los Angeles, CA
Joined August 2019
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- Following108
- Followers161
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Les retweeted
Sorry for the delayed response, I saw your email immediately but left it unread so I wouldn't have to add it to my to-do list
Les retweeted
"do one thing every day that scares you"
ALT Screenshot of the Zoom home screen with "join a meeting" and "sign in" buttons
Les retweeted
"The future of advertising is creator-led because that is what is resonating. People are looking for subject matter expertise from their peers." @stacymartinet @Adobe
#EqualityLounge #CannesLions2023
With a billion-dollar empire under her belt, @rihanna is no stranger to good marketing.
In today's issue of @HubSpot Marketing News, I'm covering how Rihanna is using her portfolio of successful businesses to generate buzz for her return to music. blog.hubspot.com/marketing/r…
Definitely agree with a lot of this, and used similar tactics for @balancedblkgirl
My podcast has 1.5 million downloads. It's won awards and is even part of the @HubSpot Podcast Network.
...but that podcast has also been the hardest platform for me to grow.
If I had to start over, here's what I'd do: 🧵
Les retweeted
When the brand knows what everyone is saying about them and leans into the conversation. 🤌
Les retweeted
7 habits of highly effective marketers:
1. They set clear goals
2. They understand their audience
3. They focus on creating value
4.They constantly test and measure
5. They adapt to change
6. They build relationships
7. They never stop learning
What would you add?
Last week, the influencer trip to Dubai hosted by @tartecosmetics had my TikTok For You page in absolute shambles.
So naturally, I wrote about it in my latest piece for @HubSpot Marketing News.
blog.hubspot.com/marketing/t…
We're a few weeks out from the Super Bowl and brands have started rolling out their advertising campaigns.
In today's issue of @HubSpot Marketing News, I'm taking a look at how social posts are eclipsing the reach of ad spots during the big game.
blog.hubspot.com/marketing/s…
Les retweeted
Tiktok is prioritizing carousels of still content right now and Instagram is prioritizing videos. I love social media 🤡
There are influencers, and then there is @IamTabithaBrown. In today's issue of @HubSpot Marketing News, I'm breaking down how Brown was able to make the leap from content creator to multimedia lifestyle entrepreneur. blog.hubspot.com/marketing/t…
What @MarthaStewart's recent ad for @TitosVodka tells us about the future of marketing for alcohol companies. blog.hubspot.com/marketing/t…
Les retweeted
COOL JOB ALERT
I'd love your help sharing.
We're looking for a talented managing editor to help write and oversee our daily business newsletter.
4 reasons to come work with me and our amazing team @TheHustle...