drew schutte retweeted
“Artificial intelligence has reshaped how P&G evaluates advertising. Their “AI Studio” has transformed a copy-testing process that used to take 30 days and $30K to test per ad into a one-day, $1K process.” Marc Pritchard to @johnbattelle @jackneff @adage
adage.com/article/marketing-… – at Manhattan, NY
drew schutte retweeted
Congress passed a new round of stimulus legislation yesterday, bringing new $600 direct payments. But critics are arguing that is not nearly enough.
Read more and speak with legislators via @Refinery29: refinery29.com/en-us/2020/12…
drew schutte retweeted
I wish more people fully understood what it will take to stop climate change. I break down the five grand challenges we face (using squishy toys): b-gat.es/2IfGJKo
The grand challenges of climate change
To solve climate change, we need to get to near-zero emissions on all the things that drive it, including making building materials.
drew schutte retweeted
Did you know that just 21% of seats in #Congress are currently held by #women? #TakeAction #Changetheheadlines #SOTU2019
drew schutte retweeted
The next weapon in the scooter wars? A seat.
200 of these "Wheels" vehicles landed in San Diego last wknd. It's the next act for the Viner brothers, who cofounded Wag. They're planning 3,500 of them in San Diego & LA.
theinformation.com/briefings…
drew schutte retweeted
Tim Armstrong is headed out of Verizon. What happens to the $9 billion content company he is leaving behind? recode.net/2018/9/7/17831210…
drew schutte retweeted
Business Insider revamps its editorial focus to cater to a global audience digiday.com/media/business-i… via @digiday
drew schutte retweeted
I wrote recently about why Twitter could make a big comeback in 2018 (paywalled). Feels even more plausible in wake of Facebook’s changes digiday.com/media/2018-twitt…
drew schutte retweeted
The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers. trib.al/fzW6kFg
drew schutte retweeted
My read on the Facebook announcement. Facebook PR dept gave an exclusive to CNN and NYT under embargo for tonight...one that spun their messaging. Digiday gave the middle finger to Facebook's coveted and POWERFUL access and broke the story. Bravo @digiday @bmorrissey @lmoses.
drew schutte retweeted
Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018 digiday.com/media/facebook-w… via @digiday
drew schutte retweeted
BREAKING: Brands Say They're Planning To Stick With Strategy Of Creating Hashtags No One Will Ever Use Throughout 2018
drew schutte retweeted
#nowreading Misbehaving by Richard Thaler – at SeaTac, WA
drew schutte retweeted
Phases of tech pioneers:
1) Have great idea, ignored
2) Prove idea works, grudgingly acknowledged
3) Others build on idea, start faster, cooler companies, diminishing credit to pioneer
4) Get increasingly grumpy
5) Be against great idea, ignored
drew schutte retweeted
Twitter ain't dead: @KeithGrossman explains why @Bloomberg is betting on the platform as part of their strategy ow.ly/7LIA30gAw0G
drew schutte retweeted
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! xitter.cf/twitter/status/9127839…
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