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Refreshingly Intelligent Marketing.

New York, NY
Joined September 2008
Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)Photo by Websavant (@websavant)
Thank you to ⁦@shopsoKo⁩ for the gorgeous gift at the #klaviyoholidayshow today. 😍
Replying to @TinaSharkey
@TinaSharkey of @brandless at @iab summit: 77% of millennials don’t want the same brands their parents used, 90% of leading US household goods brands lost market share last year, and Brandless is “on a mission to make better everything for everyone.” A true #dtc leader! #IABDBS
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For cult brand @brandless paying attention to audience shifts fueled growth. #iabdbs
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Founders of @TommyJohn share their origin story and confirm that we are not the only ones who doodle to get stuff out of their heads . #IABDBS
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Breakthrough tips from @facebook: 💡lean more into mobile #IABDBS
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Buckle up folks. @facebook is up next talking disruption for brands #IABDBS
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If you only remember one thing from #IABDBS today, let it be this from @onepeloton: be authentic
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Trend watch: There’s No Place Like Home. @onepeloton says we are migrating home for our free time but still expect to be connected to our world while we are there #IABDBS
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Impressed by @onepeloton tenacity in realizing their dream to completely change how fitness classes, equip, experience and brand work together. #IABDBS
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96% customer retention, going all the way back to 2014 sales. @onepeloton that totally explains the fan tattoos 🤑
What do you do when you make really heavy stuff and need it delivered well and reasonably priced? If you’re @onepeloton you build it
Would you choose your hotel because it has @onepeloton for your workout? Turns out, plenty of you would. Equipment + experience + tech = ❤️ #IABDBS
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How should we think about measurement? @LifeOnPurple says beyond the common sense things, we care a lot about sharing because it fuels growth #IABDBS
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What can Small Brands learn from Big Brands? How to engage with customers beyond Digital #IABDBS
Undocumented fact: pets are the key to the Internet, or so says @LifeOnPurple 😂🐶🐱#IABDBS
Have you checked out “act alike” targeting and video ad targeting on @Pinterest yet? @LifeOnPurple says it’s been good to them. #IABDBS
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Websavant retweeted
Kill the CMO. Long live the CGO: Chief Growth Officer. #IABDBS ...in 10 years, the entire C Suite will have been rebranded to entirely new set of Cs 🙄
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We are total #fangirls of @Pinterest and @LifeOnPurple, so how awesome that they are both on stage chatting about driving growth? First nugget: people care about how products are made, even when it’s as boring as a mattress. #IABDBS