Bootstrapped software in the apparel space. 👕 Love design, being active, and growing 🤙🏽
Santa Monica, CA
Joined October 2009
- Tweets7.6K
- Following282
- Followers931
- Likes6.2K
Bruce Ackerman retweeted
Things I get excited about as an adult in no order:
Fast WiFi
All green lights
Good water pressure
A great recliner
Really cold beverages
A good walking path
Homemade cookies with lots of chunks
First 10 sec of getting into a hot tub
A desk with nothing on it
My phone dying
Bruce Ackerman retweeted
> you’ll never start a rocket company
> you’ll never build your own engines
> you’ll never be able to use off-the-shelf parts
> you’ll never survive three launch failures
> you’ll never reach orbit
> you’ll never win NASA’s trust
> you’ll never launch cargo to the ISS
> you’ll never compete with Boeing
> you’ll never compete with Lockheed
> you’ll never make rockets reusable
> you’ll never land a rocket vertically
> you’ll never land one on a drone ship
> you’ll never reuse a booster
> you’ll never fly the same booster 10 times
> you’ll never fly the same booster 20 times
> you’ll never fly the same booster 30 times
> you’ll never recover and reuse the fairing
> you’ll never lower launch costs
> you’ll never launch every month
> you’ll never launch every week
> you’ll never launch multiple times a week
> you’ll never carry astronauts
> you’ll never replace Roscosmos
> you’ll never fly civilians to orbit
> you’ll never manufacture satellites at scale
> you’ll never build the biggest constellation ever
> you’ll never make satellite internet work
> you’ll never make satellite internet fast
> you’ll never make satellite internet affordable
> you’ll never serve rural customers
> you’ll never serve aircraft and ships
> you’ll never build a methane rocket engine
> you’ll never make full-flow staged combustion work
> you’ll never build the most powerful rocket ever
> you’ll never build a rocket bigger than Saturn V
> you’ll never build it out of stainless steel
> you’ll never launch Starship
> you’ll never separate Super Heavy and Starship
> you’ll never relight Raptor in space
> you’ll never bring Super Heavy back
> you’ll never catch a booster with Mechazilla tower arms
> you’ll never launch 85% of mass to orbit worldwide
> you’ll never change the economics of space
> you’ll never force the entire industry to copy you
> you’ll never win
> you’ll never IPO
Congratulations to @elonmusk and the SpaceX team. You did what countless people said was impossible, and you did it time and time again.
Today is your day. You deserve this. May it be a glorious one.
Bruce Ackerman retweeted
"Golf courses in the US consume more than 30x as much water as the entire country’s data center industry uses for cooling"
@azeem @ExponentialView
Bruce Ackerman retweeted
The 2-4 hours you spend scrolling each day (or 730-1460 hours each year) is more than enough time to write a book, build a business, or get in shape. In the moment, it seems like nothing. That's why it's so dangerous. Your time disappears without you being conscious of it.
Bruce Ackerman retweeted
Today I turn 55.
I’m the fittest, sharpest, and happiest I’ve ever been.
If I’m an outlier, it’s not because I’m built different or discovered a secret formula. The truth is far less glamorous:
It’s a million tiny choices, compounded over decades.
Here are 55 of them:
1. Walk 15+ miles a week, even if you do other exercise. Humans are uniquely made to move slowly over long distances—it’s critical to longevity.
2. Develop a writing practice. It’s the single best way to sharpen your mind. And remember, you don’t have to be a good writer to write. Start with 10 minutes a day.
3. Swap out your toothpaste, deodorant, lotions, soap, shampoo, and other personal care products for natural versions. Here’s a rule of thumb: Don’t put anything on your skin that you couldn’t safely eat.
4. If you have a positive thought about someone, don’t keep it to yourself—share it immediately. Encouragement defies the laws of physics: When you give energy, you also receive it.
5. Wear shoes with a wide forefoot (I like Topo Athletic) and wear toe spreaders around the house (search “yoga toes” on Amazon). Spine health begins with the feet.
6. Get sunlight regularly. Moderate sun exposure (without sunscreen) is hugely important for overall health.
7. Do a 3-minute deep (“ass to grass”) squat every morning. Deep squats are often called the anti-aging exercise. It’s been said that, “It’s not that you can’t do deep squats because you’re old, it’s that you’re old because you can’t do deep squats.”
8. Explore minimalism (it’s not what you think it is).
9. Set boundaries on toxic relationships. We tend to cling to relationships past their expiration date, and it takes a bigger toll on our health than we recognize.
10. Eat real food. Not too much. Don’t eat garbage. Binge occasionally. Fast occasionally. That’s the diet.
11. Learn about FIRE. It’s a great framework for financial success.
12. Don’t take antibiotics except in emergency situations. They’re massively over-prescribed and aren’t needed in most cases. Antibiotics have done untold damage to our guts, which is where health begins. Great natural alternatives are out there.
13. Get 8 hours of quality sleep each night. To optimize sleep:
—Don’t eat after 6pm
—Get blackout shades and cover LEDs with black tape
—No screens 2 hours before bed
—Try ashwagandha (an herb) to calm the nervous system
14. Stop drinking, even in moderation. People find all sorts of ways to justify drinking, but there’s no escaping the simple fact that alcohol is a toxin and it limits your potential.
15. Travel as much as possible. Nothing expands the mind like seeing the world. And travel doesn’t have to be expensive—the best experiences happen outside of fancy resorts, when you live like a local.
16. Let go of resentment. When you forgive someone, you release the prisoner, and the prisoner isn’t them… it’s you.
17. Show up on time, every time. Poor time management limits success more than most people realize. If you struggle with punctuality, stop everything else and fix that first.
18. Spend lots of time in nature and touch the earth. Humans evolved over 300k years to live in harmony with nature, and only recently have we retreated indoors. If you don’t spend time outside, you’re fighting biology (hint: You won’t win.)
19. Stop doing dumb things. As Leo Tolstoy said, “People try to do all sorts of clever and difficult things to improve life instead of doing the simplest, easiest thing—refusing to participate in activities that make life bad.”
20. Find your happy place and (eventually) move there. Most people live where they live because... that's where they live. We are products of our environment—choose yours carefully.
21. Find a hobby and pursue mastery. You can’t have a happy life without a passionate pursuit that isn’t your vocation. Your work—even if you enjoy it—isn’t enough.
22. Avoid mainstream medicine except as a last resort. The results are in—our healthcare (or more appropriately, sick care) system is badly broken and only makes people sicker.
23. Have a mindset of abundance. There is no advantage to being a pessimist—even if you’re right, it’s a miserable way to live. In a very real way… whatever you believe, you’re right!
24. Do hard things. Choose courage over comfort. Everything you want is on the other side of fear and hard work. As Jerzy Gregorik said, “Hard choices, easy life. Easy choices, hard life.”
25. Ignore haters. Hurt people hurt people. Negative/toxic people live in a prison of their own design. Don’t join them!
26. Say no. Protect your time and energy like it’s your most precious asset… because it is.
27. Become a water snob. As an alien said on Star Trek, humans are “ugly bags of mostly water.” You are what you drink—literally! We have Mountain Valley Spring water delivered in glass 5-gallon jugs and also have whole-house water filter (Aquasana Rhino).
28. Stop drinking sodas and sugary energy drinks. After a few weeks you won’t miss them, and a few months later they’ll seem disgusting. Refined sugar causes inflammation, which is the root of most disease.
29. If you’re over 35, find a good functional/longevity medicine doctor and start tracking your hormones. Modern life is hell on the endocrine system and restoring healthy hormone levels can change your life. As we get older, we either accept a slow decline in performance or we do something about it—choose the latter!
30. Develop a morning routine and follow it faithfully. Win the morning, win the day!
31. Invest in experiences, not things. People frequently regret buying things, but rarely regret investing in great experiences (especially when shared with loved ones). Remember, there’s nothing you can buy in a mall that you’ll remember in ten years.
32. Explore spirituality. It’s arrogant and small-minded to believe there’s nothing going on in our universe that is beyond our comprehension. We know less about our universe than an ant meandering on a sidewalk understands about this planet.
33. Have a strong bias toward action—doing rather than talking. If you ask a bunch of old people about their regrets, they’ll talk about the things they *didn't* do—the shots they didn’t take—more than the things they did do (even if it went wrong). As Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” Most people don’t take enough shots.
34. Stay lean. Men in particular are obsessed with muscle mass these days, but bulk doesn’t age well. The goal is to be strong but lean. The fittest guys in their 50s and beyond aren’t meatheads, they’re lean guys who are serious about a sport.
35. Curate your inner circle carefully. Surround yourself with people you admire and who challenge you to grow. Remember, we’re the average of our 5 closest relationships.
36. Be the fittest version of yourself. Your body is your only vessel for experiencing life—so treat it as such. Fitness isn’t working out a few times a week, it’s a lifestyle. The older you get, the more time you need to devote to your health.
37. Take the time to appreciate art and beauty in all its forms.
38. Think globally, but act locally. Too many people put their energy into far-away problems they don’t understand and can’t impact, while ignoring problems right under their nose. Want to change the world? Start at home.
39. Try psychedelics. It’s one of those things everyone should do at least once, and it might be the breakthrough you’ve been looking for.
40. Limit bad habits, including unhealthy thought patterns. We all have them—practice avoidance and find substitutes. Get professional help if needed.
41. Be a lifelong learner. Your brain is just like a muscle—if you don’t feed and flex it regularly, it will atrophy.
42. Find your purpose. People with a strong sense of purpose are happier and live longer. Lack of purpose sucks energy and magnifies depression.
43. Only take advice from people who embody the traits you want to have. Talk is cheap—emulate those who have DONE it.
44. The goal is not to retire and do nothing, it’s to build a great day-to-day life that you don’t need to escape. A life of leisure is a slow death. Happiness isn’t possible without a little struggle, uncertainty, and skin in the game.
45. Have fun! Do frivolous and silly things that make you smile. As George Bernard Shaw famously said, “We don't stop playing because we grow old; we grow old because we stop playing.”
46. Whatever you want to do or achieve in life, start NOW. Don’t fall victim to “someday thinking” because someday never comes.
47. Accumulate assets—things that grow in value over time. It’s the #1 habit of rich people, and it can be done in tiny chunks. Instead of spending $100 on an impulse purchase that has no lasting value, put that money into an index fund or Bitcoin. It becomes addictive (in a good way).
48. Don’t ignore the big 3 canaries in the coal mine for health:
—Low libido (and ED)
—Frequent sinus & respiratory issues
—Depression
These usually aren’t medical conditions in themselves, they’re symptoms of an underlying problem. Find a good doc (outside of the mainstream) and figure out the root cause.
49. Have a clear vision for your future. How can you decide which direction to go if you haven’t clearly defined the destination? It sounds obvious, but 95% of people haven’t defined their “Ideal End State” in detail and in writing. (Check out my thread on this topic.)
50. Make your own decisions. We live in an era where most of what society tells us is wrong. Don’t be afraid to break from societal norms—if people say you’re crazy, it’s a sign that you’re doing something right.
51. Get hardcore about mobility exercise. As you age, it’s usually the knees, hips, and lower back that limit physical performance. 30 min a couple times a week can spare you a lifetime of pain. YouTube is a great resource.
52. Go all in on family. Get married, stay married, have kids. Burn the boats. In the end, family is all that matters.
53. Be ruthless with your time. Money comes and goes. Time only goes. Audit your calendar ruthlessly—cut the trivial, double down on the meaningful, and spend your hours like your life depends on it. (Because it does.)
54. Have a strong bias toward action. Be curious, try things, meet people—it’s how you increase your surface area for serendipity, the most powerful unseen force in our lives.
55. Reinvent yourself every decade. Over time, we slowly drift off course from our priorities, values, and true identity. Take stock and don’t be afraid to hit the reset button. Bold, calculated moves made for the right reasons almost always pay off—usually even more than you can imagine.
🎁 P.S. If you enjoyed this post, would you give me a birthday gift? Repost or comment with the item number(s) you liked best?
Bruce Ackerman retweeted
The Dirty Little Secret About Homelessness Is Also The Key To Ending It
The US Supreme Court recently heard oral arguments about what cities can and cannot do to end homelessness.
"What if there is a bed available in the Gospel Rescue Mission, but Ms. Johnson, a person, doesn't want it? Doesn’t wish to leave their pet. Her Rottweiler's not permitted there. So that is a difficult question for a person and a difficult policy question..."
What everyone agreed on was that homelessness is a difficult problem.
"Many people have mentioned this is a serious policy problem… So, the policy questions in this case are very difficult….Martin speaks in terms of someone who is involuntarily homeless and that raises all of those policy questions… We usually think about whether state law, local law already achieves those purposes so that the federal courts aren't micromanaging homeless policy…"
I think most people listening to the Supreme Court would agree: it isn’t going to solve homelessness. That is a job for state legislators. So why haven’t they? Why has homelessness gotten worse?
The answer that many homeless advocates give is that it’s because we don’t have enough homes, and poverty has increased. But neither is true. Poverty has steadily declined since the 1980s, when homelessness first became an issue of public concern.
And very few people are on the street simply because they can’t afford the rent.
The evidence is overwhelming that the majority of people on the street are there because of untreated mental illness or addiction, which leads people to use all their money to support their drug habit and be high, rather than work.
People who can’t afford the rent but are able to work and aren’t in the grip of addiction or untreated mental illness find a cheaper place to live, move somewhere cheaper, or live with family and friends.
It’s true there aren’t enough shelter beds, case workers, group homes, and psychiatric hospitals to care for the homeless.
But a big part of the reason for that is that advocates for the homeless have, for 40 years, demanded that funding for dealing with the homeless go into giving people private studio apartments rather than building sufficient shelter beds.
They call this “Housing First,” and its record is awful. Few stay in housing, and many die because it fails to treat the cause of the problem, addiction, and untreated mental illness rather than the symptoms.
Studies find that cities that prioritize basic shelter over expensive housing reduce the deaths of homeless by 3-fold. And so in LA, homeless die at a rate 3 times higher than New York because living inside protects people from murder, drug overdose, and car accidents.
Making matters worse, homeless advocates, along with the ACLU, have opposed expanding psychiatric hospitals, and mandatory care in general, because they believe it’s worse to mandate hospitalization for people who are dangerously psychotic or manic than to simply leave them on the street.
But it’s not. Last year, 112,000 Americans died from drug overdose and poisoning because we failed to mandate treatment. Two of my friends from high school would still be alive today had we mandated they get treatment for addiction rather than letting them die.
What is happening on homelessness is a record of failure. The number of drug deaths quintupled from 20,000 in 2022 to 112,000 last year. That’s more people dying per year than died in Hiroshima.
Homelessness is not a fundamental problem of housing. It’s a problem of enabling addiction and untreated mental illness, both of which lead people to give up on work, lie, steal, cheat their families and friends, and live on the street, where they turn to petty crime to sustain their drug habits.
This seems cruel to many people, which is why homelessness has gotten worse. In other words, the reason homelessness has gotten worse is because we’ve enabled it, and subsidized it, rather than funded treatment and recovery. Nobody has subsidized homelessness more than California, Washington, and Oregon. And it’s been in those states that homelessness has worsened the most.
Why? The homelessness groups really believe it’s more cruel to mandate care than to let people die on the streets.
But there is an ideology behind this, too. It’s the idea that people suffering from addiction and mental illness are victims of society or the system, which is fundamentally evil. And, according to their logic, to restore justice in the world, we must give victims whatever they want, including the right to camp anywhere and use hard drugs, even if it results in their death.
You might call this "pathological altruism. Think of the Kathy Bates character in Misery. Or of the mother who poisons her child in order to have a sick person to take care of, like in “Sixth Sense.”
It’s no coincidence that the same people who believe this also think civilization is evil and should be replaced by something more akin to primitive anarchism, like the kind romanticized by intellectuals since Rousseau.
The alternative to this dystopia is tough love. We need to give people the care they need, but that’s not through enabling addiction and illegal behavior, but rather enforcing laws and mandating care, as an alternative to jail, when they are broken.
It’s not enough to do what many Republicans want to do, which is to enforce laws and recriminalize shoplifting and hard drugs simply. We need to do that, for sure.
But states must also have caseworkers, group homes, and psychiatric hospitals so there is an alternative to jail, and so states can provide people with the specialized care where it’s available, which simply isn’t going to be in many of the small towns, like the one at the center of the Supreme Court hearing.
The dirty little secret about homelessness, which is also the key to ending it, is...
Bruce Ackerman retweeted
Instagram revenue was just disclosed for the first time in court filings.
2018: $11.3B
2019: $17.9B
2020: $22.0B
2021: $32.4B
It makes more in ad revenue than YouTube (and likely at much higher gross margins!)
Bruce Ackerman retweeted
Introducing Sora, our text-to-video model.
Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.
openai.com/sora
Prompt: “Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes.”
Bruce Ackerman retweeted
While we all love digital marketing, here are some things that always work:
1/ A customer conference. It's OK to start small.
2/ A weekly webinar. You just have to do it every week. It's OK if just a few come at first.
3/ Amazing blog content. Add 2 amazing pieces of value
