Founder @BigMailer (B2B #SaaS), B2C exit in 2016. Tweets about #startups and #marketing. Longevity enthusiast. Free #emailmarketing advice via https://xitter.cf/t.co/msMxOhGxtv chat
New York Metro
Joined July 2007
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Dear #startup founders,
Don't wait for an exit to fix health - get quality sleep, eat healthier, get active. If you don't develop healthy lifestyle habits and exit takes a while, you may not be able to enjoy your financial freedom the way you hoped.
Take care of yourself 🙏❤️
Lilia Tovbin retweeted
Struggling with email delivery to Hotmail/Outlook? It's not just you, @Microsoft is struggling to deliver their own emails too.
Hey @IntercomEng can you please update your status page? It claims everything is up.
This feels... new? Renewing annual services 2 months (!) before they expire. What's your take?
a. smart business move
b. aggressive growth/retention tactic
c. desperate revenue padding for 2025
I am leaning towards C. Seems like it could backfire if customers who see the notice will cancel/move service instead of allowing auto renew. Especially since there are cheaper and well liked competitors, like @Namecheap
The Great Content Heist: How Creators Got Frozen Out of the Content Economy by
@DelaQuist linkedin.com/pulse/great-con…
Email is the only channel where you still own distribution and content, which is why it's a high ROI channel. Invest in your subscriber list!
People can now get weight loss drugs for $199.
But a 5-day course of Paxlovid, medication prescribed for Covid, now retails for $1400-1800 without insurance. 🤯 It's $500+ with insurance. There is no generic alternative.
If you got risk factors, consider getting a vaccine shot.
If your complaint rate is suddenly 0%, don’t celebrate. That usually means everything’s already going to spam.
- Lauren Meyer
linkedin.com/posts/lauren-me…
Dear email marketers, resist the urge to send 2+ emails per day to *everyone* on your list. Your sender reputation is built on *relative engagement*.
Every ignored email is a vote against you.
Every click is a vote for you.
linkedin.com/posts/liliatovb…
Hey @GoogleLabs Pomelli needs some serious work.
My suggestions:
- based on brand analysis exclude images that don't use brand colors (external tools/products!)
- don't use images from help articles for generating ads!!??
- exclude anything that looks like a giant table (feature comparison) from generating ads
p.s. What is Pomelli? 👉 labs.google.com/pomelli/abou…
Chris' take didn't age well... Saw the news headline the other day that huge number of legal briefs were found sighting non-existing cases 😮 and courts aren't happy about this.
Now imagine AI teachers making up science or history facts?
AI as teachers and doctors? Not there YET...
Lilia Tovbin retweeted
PSA: If you love someone's newsletter, don't just read it! Reply with a quick "Love this" and click on links in the emails OFTEN.
Subscribers can stop receiving someone's emails even if they read every single one (really yahoo? 👀). The clicks are important, so show the love. 📧❤️
If you are a marketer, don't include 100% of your content in the email, find a way to earn a click back to your site.
Every marketing channel sucks right now by @andrewai
Advice for startups on how to market differently
open.substack.com/pub/andrew…
"genetically disadvantaged" - this is a huge factor. Some people can drink and smoke and live to 90+ and some will die young of cancer, with a healthy lifestyle.
Start by understanding your risks. Knowledge IS power.
P.S. TruAge test from TruDiagnostic can help understand your risk factors and even show age of major organs.
I am aging slower than anyone in the world.
#1 in a fierce competition among 5,677.
My score is off the charts.
And I'm genetically disadvantaged.
What does this even mean? 🧵
Don't rely on Google Analytics only for your attribution analysis, it's missing data. You can/should supplement with your own data capture - store 1st visit referrer and LP (with all parameters) in a cookie, then record into DB once account is created.
Got a $300/mo customer from ?utm_source=chatgpt.com the other day, absolutely 0 capture of it in GA, not a trace of the utm_source or conversion🤦♀️
I propose a new term for a business type:
NaaB - Newsletter as a business
You got a NaaB if you make money primarily from operating a newsletter. You saw it here first.
Could you offer existing paying subscribers to gift your product as a trial? Great marketing growth hack for many products with low operating cost. 📢🚀📈
PSA: If you love someone's newsletter, don't just read it! Reply with a quick "Love this" and click on links in the emails OFTEN.
Subscribers can stop receiving someone's emails even if they read every single one (really yahoo? 👀). The clicks are important, so show the love. 📧❤️
If you are a marketer, don't include 100% of your content in the email, find a way to earn a click back to your site.