The Secrets to Web2App Growth (And the Risks Nobody Talks About) xitter.cf/i/broadcasts/1DGLdZnLQ…

“The secrets to web2app growth and the risks nobody talks about.” That’s the session I’m doing with @stevepyoung (@AppMastersCo) on October 16 at 6 PM CEST. Our last one turned into a really good conversation, so I’m happy to be back. We’ll talk about both sides: what drives growth on the web, and what teams need to have in place to stay compliant and reduce risk. before they launch. The first web purchases feel like a win. Teams that own the checkout should also be ready for what can follow: chargebacks, refund requests, and “how do I cancel?” emails, with a clear flow for each. What we’ll cover: • where web2app is heading • how web paywalls turn paid traffic into paying subscribers • the compliance questions to sort out early • payment orchestration and why some payments fail • the mistakes we keep seeing • what to check before moving subscription payments to the web If you’re running paid UA for a subscription app and thinking about web funnels, come join us and bring your questions! Find the link below 👇

November 9, Lisbon. App Growth Night is back 🎉 Last year it was the most popular side event of Web Summit week for app teams. This year we’re going bigger. Who it’s for: founders, UA leads, performance marketers, and creative and monetization teams from subscription apps and mobile games. The plan: → Lightning talks, 8 min each, practical cases only → Round tables on creatives, performance marketing, payments, scaling web funnels and funding app growth → Party! 📍 Unicorn Factory Lisboa, 15 min from the city center and Web Summit 5–11 PM Free, registration needs approval Co-hosted with @SpiralAdHQ, @getbraavo and @zotlocom. Link below 👇 Who’s coming?

Back from the @mobidictum Conference in Istanbul 🇹🇷 Thank you to the Mobidictum team for bringing the app and gaming community together. I was glad to share my view on where the web2app market is going and what risks teams should keep in mind. I’m also grateful to Campaignswell, Zotlo, AdQuantum, Digital Eagle and SocialPeta for co-hosting the Main Party with us. What a night it was! And to everyone who came to my session on the Mobile Stage and to those who stopped by to talk with me and my teammates. Istanbul, always a pleasure. See you at the next one!

New today: @web2wave_com × @Shopify is live! 🤩 Your quiz funnel can now end in a Shopify order, with no extra tools in between. What you can do: → Import your whole Shopify catalog in a few clicks → Sell one-time purchases and subscriptions through the payment providers you already use → Send payment events to Meta, TikTok and the other pixels you run → Keep using emails, multi-language funnels and the rest of @web2wave_com 📦 New: physical products in the funnel. Bundle physical goods with a subscription or digital product, or sell them on their own. The order lands in Shopify automatically. Quiz → paywall → payment → order. One flow, tracked from ad click. Connect your store in your @web2wave_com cabinet.

🇹🇷 October 7, Istanbul. Get ready for the Mobidictum Main Party! @web2wave_com is sponsoring it together with Campaignswell, Zotlo, AdQuantum, Digital Eagle and SocialPeta. I'm looking forward to conversations about what happens to paid traffic after the ad click, why one paywall can't fit every campaign, and where attribution breaks. If any of that is on your mind, send a DM or come find me or my teammates. 📍 Joker No:19, 20:00 till midnight The next day, Oct 8 at 11:00, I'll also be on the Mobile Stage sharing web2app cases, so I'd be happy to connect in either place. Who else is coming to Istanbul? 🤩

🇨🇾 Limassol, thank you. Cocktails & Scaling Stories is done, and it turned into something bigger than we expected. Over 100 guests, most of them booked weeks in advance, filled the room: founders, growth leads, and performance marketers running paid traffic at scale. Every talk played to a full house. People kept the conversation going long after the last session ended, and a good number of you stayed until the very end. Huge thanks to our speakers for bringing real cases and staying sharp through the Q&A. None of this happens without our co-hosts and partners: Adjust, Campaignswell, Plurio, App Peak And to everyone who showed up and made the room what it was: thank you. We're already looking forward to the next one.

Meet Trends, the newest feature inside @web2wave_com. See exactly what's working in your app category as it happens. No guessing required. Trends shows what's winning in your niche: ▪ Trending creatives ranked by Winner Score, see what's being duplicated and scaled today ▪ Live Paid Ads library, search by category, language, and platform ▪ See how top apps and domains scale in your category ▪ Save ads as references and generate your own with AI, right in chat Explore it at web2wave.com

14 paywall optimization practices for mobile subscription apps: pricing display, CTA wording, upsells, downsale sequences, Meta setup, and payment recovery. All based on real funnel data.