“The secrets to web2app growth and the risks nobody talks about.” That’s the session I’m doing with @stevepyoung (@AppMastersCo) on October 16 at 6 PM CEST. Our last one turned into a really good conversation, so I’m happy to be back. We’ll talk about both sides: what drives growth on the web, and what teams need to have in place to stay compliant and reduce risk. before they launch. The first web purchases feel like a win. Teams that own the checkout should also be ready for what can follow: chargebacks, refund requests, and “how do I cancel?” emails, with a clear flow for each. What we’ll cover: • where web2app is heading • how web paywalls turn paid traffic into paying subscribers • the compliance questions to sort out early • payment orchestration and why some payments fail • the mistakes we keep seeing • what to check before moving subscription payments to the web If you’re running paid UA for a subscription app and thinking about web funnels, come join us and bring your questions! Find the link below 👇

November 9, Lisbon. App Growth Night is back 🎉 Last year it was the most popular side event of Web Summit week for app teams. This year we’re going bigger. Who it’s for: founders, UA leads, performance marketers, and creative and monetization teams from subscription apps and mobile games. The plan: → Lightning talks, 8 min each, practical cases only → Round tables on creatives, performance marketing, payments, scaling web funnels and funding app growth → Party! 📍 Unicorn Factory Lisboa, 15 min from the city center and Web Summit 5–11 PM Free, registration needs approval Co-hosted with @SpiralAdHQ, @getbraavo and @zotlocom. Link below 👇 Who’s coming?

Paywall and monetization decisions sit at the core of subscription app revenue. Yet most paywalls are built for one type of user. Some users are ready to buy today, while others need a discount just to consider it. That's the gap @JacobRushfinn (Botsi) and I are digging into on August 20 in a live session on paywall and monetization tests worth running next. We'll be covering: → Paywall formats: scrollable, interactive, multi-page, video → Second offers and win-back flows for when the first paywall doesn't convert → Price testing and plan structuring, including lifetime offers → Personalization and segmentation based on early user behavior → Purchase flows outside Apple's IAP → Live Q&A 📅 August 20, 16:00 CET Register ↓↓↓ Can't make it live? Register anyway and you'll get the recording via email.

1/6 I've spent 5+ years in web2app funnels, watching hundreds of millions of dollars move through them. Here are the 5 funnels I'd study right now.