Principal Analyst at Forrester Research, covering marketing measurement and insights. I like data and analytics. But not "data analytics". Tweets are my own.
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Joined June 2009
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2. Brands are ⬆️digital investments that can produce a⬆️ROI/ROAS. Wait for @Google earnings call for a more reliable view of current ad spending.
Twitter and Snap results send shudders through the digital advertising market ft.com/content/92a57ebf-1364…
Adopt A New Media Analytics Equation To Measure Omnichannel Customer Behaviors forrester.com/blogs/adopt-a-… via @Forrester
Check out new @forrester research stream on Media Analytics. forrester.com/report/give-yo… #analtyics #measurement #admeasurement
I am so profoundly saddened by #RoeVsWade decision. Nothing worse than the govt telling you what to do with your body.
Day 1 of #ForrCX North America. @anjalilai sharing her great consumer research on the post-pandemic new consumer.
Tina Moffett retweeted
Today, people from across the country will #WearOrange to honor victims and survivors of gun violence, demand a future free from gun violence, and call on the Senate to take action to end this crisis.
Let’s show the power and depth of our movement and paint this country orange!
ALT An image of a survivor of gun violence holding a sign that says "We can end gun violence" and text that reads "today, we wear orange for national gun violence awareness day! wearorange.org"
Tina Moffett retweeted
Only 20% of Americans—and just 35% of Republicans—support permitless carry
@GiffordsCourage
"Video posted to social media appears to show frustrated and distraught parents and other adults outside the school clashing with law enforcement officers, urging the officers to go inside and get the gunman or let them go inside themselves." edition.cnn.com/us/live-news…
Tina Moffett retweeted
“It sickens me to see these weapons of war available to any 18-year-old. In the US you can’t legally buy a beer until you’re 21 years old... and yet we allow 18 year olds to go out and purchase long guns,” says fmr. four star Admiral @stavridisj. “We’ve got it upside down.”
Tina Moffett retweeted
Schools should be sanctuaries of safety for our children, not where they go to die.
Join the millions of Americans demanding our lawmakers stand up to the gun lobby so our children don’t have to stand up to gunmen. Text ACT to 644-33.
Data Clean Rooms Add Complexity To The Data Deprecation Conundrum forrester.com/blogs/data-cle… via @Forrester
Hey, @WSJ. Agencies aren't incentivized 2 report fraud activity b/c it literally impacts ad efficacy & media value & it would make them look inefficient 2 brand clients. @WSJ should have interviewed fraud vendors like @SecureWithHUMAN & advertisers. wsj.com/articles/elon-musks-…
Cybersecurity and fraud vendors estimate a difference in media efficacy and value b/c of fraud activity. Agencies want to show blockbuster efficiency numbers 2 their brand clients b/c it means more media dollars in their pocket. #gradingyourownhomework @wsjCMO
@JeffBezos views on inflation isn't "right-wing"populism & he isn't totally wrong. Stimulus pkg caused inflation. Gov't policy may ease inflation-but not a lot. Increasing taxes to battle inflation is a bad idea. @mashable stop it w/ divisive pieces. Do better w/ a balanced POV
The billionaire duo are suddenly all-in on sh*tposting and right-wing populism. Are they high on their own supply of sycophants? mashable.com/article/musk-be…
@JeffBezos is correct INR his 1st tweet ab increasing taxes to battle inflation. BUT, he kept quiet ab corp stimulus $$ & #trump corp tax cut bc both cause inflation and he benefited from it. Real story here is that nobody wants to hear a BILLIONAIRE’S opinion on anything.
1/7 Re: infant formula crisis created by #Abbott and blown up by gov't hacks that can't play nice in the sandbox. I'll summarize for you. YOU'RE WELCOME. @AbbottNews
6/7 And #Abbott has about 50% of the infant baby formula market. To increase its share, Abbott has a few infant formula production plants to ⬇️OpEx to ⬆️net profit. The byproduct of this is sh*itty production and product, right @AbbottNews?
7/7 Consumers need to recognize a company's primary objective is to⬆️revenue and ⬇️ costs. Full Stop. Consumers have the job of weeding through Mktg and Corp BS to spot a good consumer-first company. Gov't doesn't have mechanisms to monitor corp. actions. #FACT