TIL You Can See Everything was shot on an Angenieux 25-250mm lens to cover both wide and closeups on the fly.
Unfortunately for Sony shooters, there doesn’t seem to be any E-mount lens with the same range that also has constant aperture. Otherwise I’d strongly consider getting something like it.
more doc shooting at a farm in san diego this weekend. some random observations:
- lighting in greenhouses is great. they’re basically a giant piece of diffusion
- farms supplying fine dining restaurants have much higher margin on items like edible flowers and niche herbs
- there’s a wasabi arugula plant that tastes just like wasabi peas
- some herbs have a naturally salty taste (eg. Ice plant) that pair well with coastal dishes
I have a newfound respect for reality tv/documentary productions after having been a small part of some complex shoots recently. Didn’t realize the depth of logistical pain that goes into making videos that on the surface look natural and effortless.
Scrolling through X and saw some footage I shot for Encord recently, where they had sign spinners promote the Long Horizon Summit.
If you’re a company running experiential marketing activations and not posting photos/videos about it, you’re leaving a lot of impressions/value on the table.
I’d love to make a documentary following a founder’s journey from the very early days to whatever outcome it leads to. Like Hoop Dreams but tech.
No cost to the founder, just their time, trust, and access.
Please dm me if that’s you!
shot a music video earlier this year and upon watching it on youtube, I saw that all the views and comments were clearly fake. now I notice the same type of accounts and comment structure everywhere on youtube.
here's an example I saw today where the botting glitched out lol
Shot this a few weeks ago for Axonnic. I originally wanted to shoot facing the giant window to show off the city view, but the rolling fog and angles made consistent lighting difficult.
Ended up framing them at a slant to get some window frontage while also getting some depth with diagonal lead lines.
If I were to do it again, I'd add more fill on the shadow side of the face and blur the background more, but happy with how it turned out given the constraints.
for the price of a basic launch video, you can rent a space for a day to shoot a launch video
i matched 12,000 launch videos against every rental listing in sf to find out where they were filmed
28 of them are the same building
osmo.inc/launchmap?v=2
Packed week of Dreamforce shoots. Today’s task is to turn a coworking basement into 4 different backdrops for a series of customer testimonials.
Using some RGB fill lights to transform the bland black/white walls into the client’s brand colors.
Had a lot of fun making this video for Corgi! I was super impressed not only by how fast the cafe team is moving but by how much care goes into each cafe's design and decor. Hand-made furniture, locally commissioned art, strong coffee, startup-friendly. Check it out for yourself!
My first cafe for Corgi is officially live in San Francisco
We built this place in just 28 days, at a fraction of the cost of a typical cafe buildout
I’m incredibly proud to start my chapter at Corgi with such an iconic property in Dogpatch
Now, San Francisco will always have a piece of me here, and one day I'll bring my kids here to show them what we built
Huge thank you to @nico_laqua and @emily_yuan_ for bringing me onto this incredible team and trusting me with it
And shoutout to the incredible artists in our residency who put this space over the top
This was my first, NYC was my second, with many more to come
I initially planned to incorporate my videography business in 2027, but it's become operationally cumbersome to keep delaying it. Excited to see what comes next!
As a startup “head of marketing” transitioning to doing video, I thought this slide from SF film club was spot on lol. @bephrem’s whole presentation was spot on






















