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SF filmmaking scene August ’26 (7 shorts, 3 features):
shorts
• @bephrem is executive producing 3 live-action shorts via svfilm.fund (2 in development, 1 announced)
• @donaldjewkes is developing an animated short/series (recently backed by @osvllc)
• @anupamsidhant is in post-production on a satire featurette
• @brandonkachen is in development on the first part of a 3-part romance based in San Francisco
• @bephrem is writing a short film based in San Francisco w/ a Taiwanese-American founder protagonist (developing since April, finishing 2nd draft)
features
• “Again, Tomorrow” by @nikhilganesh001 has stopped development
• @jasonjoyride is in production on a book adaptation (w/ @InfiniteF8lms) and developing a sci-fi trilogy
• @GeffenAvraham is developing a sci-fi feature (3m trailer in post-production)
directors are quietly leaving, quitting, or getting absorbed into the industry. the solution is to fund them. I have moved $25k (allocated $80k) to tech interior & adjacent writer-directors creating cinema.
Benyam Ephrem retweeted
San Francisco has not built enough housing to keep up with population growth. This leads to higher housing prices, forcing people who don't work in tech to move out of the city. This hurts everyone, as the city is now less interesting. Agree other cities should learn from this.
Benyam Ephrem retweeted
observed: creative risk in its rawest form is almost always doubted and shunned before it is celebrated
SF Film Club #6 is next Thursday
the Bay’s top cinematographers will be speaking
— Steven Zeng (Land’s End, 2025)
— Jonathan Gustin (Grok Bot launch) on doc film + tech work
— more to be confirmed
pizza will be provided. luma link below.
Benyam Ephrem retweeted
You guys are getting too obsessed with storytelling.
Talking about your company in compelling ways is marketing. Always has been.
A terminally online manic pixie dream girl is not your silver bullet to standing out on the timeline.
It’s substance in your product and team.
as of right now, film (non-commercial) is not a viable career path in San Francisco. if you know enough about tech to not hate the people and understand the cultural landscape, you’d just make much more staying inside. you’d have a life.
the ones outside have stopped doing the math.
Benyam Ephrem retweeted
Are we all about the same level now and the difference is who has more tokens to spend?
No one is smarter than anyone else, because the machines do the hard thinking better.
And getting anything done, can mostly be done with machines.
So what you’re doing with your tokens might be more a function of HOW MANY tokens you have, not WHAT YOU ARE DOING with those tokens.
It’s an early thought but something I’ve been ruminating on a lot lately.
Casting lead actor for a short film • Nov 13-15
Mid-late 20s, software engineer, South Asian American. The character is watchful, quietly intense, a bit behind the current moment.
Paid role. SF-based is ideal, open to LA or NY. Non-actors welcome. Casting for look, technique can be taught.
If someone seems close, tag him or DM me.
(mockup via ChatGPT since I don’t have a sketch artist)
Benyam Ephrem retweeted
I've worked a lot of gigs like this, and tech companies don't really want what they're asking for.
They say they want someone w/ good writing and storytelling chops, and who knows how the internet works — then they committee to death every idea that person has.
With few exceptions, the tech/corporate world is too slow and anxious to consistently publish good editorial work.
Benyam Ephrem retweeted
literal hardest role to hire for rn and every ai startup wants someone
> 30-35
> former humanities grad student
> 5 minutes late to every call because they’re finishing a cigarette
> nocturnal, will refuse every meeting before noon and deliver most key work at 3am
> views all culture after 1980 with disdain
> too cynical to believe in the value of your venture or its future success
> cares enough much about money to work in tech but not enough to do anything you ask them to
> compulsively posts vitriol on twitter
> still calls it twitter
> hates you
making a film is strange because you live in this imagined world that you play second for second in your head. draft after draft. shotlist after shotlist. in a dark room, by yourself, for months.
and you realize that to anyone around you, the thing doesn’t exist. you could explain it with words, you can hand off references (a lookbook, a treatment). but there is no way to transfer that exact vivid thing you’re playing. to show a lot has become certain that wasn’t certain (eyeline direction, speed of gestures, character interior at any given moment).
and the whole time you have no idea if it’s any good. it’s strange.
Benyam Ephrem retweeted
we’re gonna see a glut of tech-themed media hit the market in the next ~2 yrs. most of it is going to be incredibly bad. hollywood writers hate this world & do not understand it. and therefore cannot write abt it well.
the storytellers who can make honest films about tech, are getting rich working in tech.
if you leave tech (which you must to make a film), your social standing dies.
filmmaking = being poor (for a bit).
nothing changes until an institution changes this.
Benyam Ephrem retweeted
sf is so wierd.
one of the richest cities on Earth,
yet walk these streets and you'll see addicts collapsed on sidewalks,
elderly and disabled folks doing manual labor alone.
and ten blocks away, 20 year olds are raising millions to build an ai b2b saas
currently casting for my first short film, 2 insights:
• I was reluctant to feed faces to Fable at first, given I didn’t want it to steer or confirm my reads on people. But it turns out it’s extraordinarily good at reading faces, to the level a director would analyze them for emotional cues. This makes it clear to me that today’s models are already craft-competent to that of a professional casting director. Hybrid human-AI directed films seem inevitable.
• Much of pre-production is paperwork, budgeting, schedules, and sending emails. Something Fable also excels at. I’ve been able to draft sides, complete SAG paperwork, & plan timeline constraints I otherwise would have no experience or reference on. All with my steering and final eye over every word. But the friction that doesn’t go towards the actual film’s creative is melting away. A PDF that would take me 20 minutes takes Fable 20 seconds.
various other things:
• the acting pool in LA is almost 10-20x that of SF + the Bay (at least from submissions I got)
• travel + lodging add $1,000+ per actor brought up to SF
• the first 10 extras in a crowd of 30 cost $173/day/person (SAG) so a crowd of 10+ on film automatically costs you +$1,730/day
• the female lead role received 2,000+ submissions over 2 days (via Breakdown Express), if half the pool is serious about pursuing the role, actors have a .1% chance of landing lead.


















