What do you think of the new Calendly logo? share.belly.is/RBkYP5fZAk
Read a report saying that 69% of people are less likely to engage with AI-generated content.
Your buyers can smell slop.
Good human creative work isn't just nice to have anymore.
It's a moat.
Your traffic is growing. Your contact page is losing people in 22 seconds. Traffic isn't the whole problem. What happens when they get there usually is. #MarketingStrategy
Two-thirds of B2B tech buyers use AI agents before Google when evaluating vendors. If your brand isn't structured clearly enough for AI to recommend you - you're not in consideration. That's the new first impression.
Your AI is making brand decisions right now: emails, responses, personalization. If your brand strategy is not deep enough to govern that, you do not have a brand strategy. You have a vibe.
Our friends at @ProductHive are running a free summer design camp in Lehi this July — graphic design, UX, architecture, industrial design, and more. Ages 13–18. No experience needed. 30 spots.
producthive.org/summer-desig…
AI is flooding the internet with competent, forgettable content. The answer isn't better prompts, it's a sharper point of view and a voice people actually want to read. Distinctive creative is the scarcity now. Which is honestly a great time to care about brand.
A thoughtful B2B website redesign delivers up to 265% ROI in 10 months.
Your website isn't your digital brochure. It's your best salesperson.
If it's not converting, it's not working.
4 design galleries worth bookmarking:
🎯 icoon.co - 3D icons & assets
📱 screensdesign.com - app UI reference
🔘 cta.gallery - CTAs that convert
🦶 footer.design - just footers
Save for when you're stuck on a specific element.
Love this move from The Guardian. Pulled a 40-year-old ad out of the vault and made it feel more relevant than ever. Sometimes the smartest creative isn't new - it's knowing what still hits.
creativereview.co.uk/the-gua…
"The goal of AI systems is not to remove you from your business. It's to remove the repetitive tasks from your life."
- @KinseySoderberg at #SMMW
Not replacement. Removal. Big difference.
A strong brand isn’t just a logo and a color palette. It’s a reflex. When something unexpected happens, the brands with real systems respond fast, sound right, and turn chaos into equity. The ones without them panic-post a press release.
When your client hits 1 GWh in a day and doubles their record in a week… you just smile. Congrats @ElectronX. ⚡
AI without soul is dead. Start with your brand.
— Molly Mahoney at #SMMW
The problem isn’t AI. It’s publishing something your own team wouldn’t put on a fridge. Good creative process has always been about taste, QA, and knowing when to hit delete. The tools changed. The bar didn’t.
AI can give you endless options. Design principles help you choose the right one. That’s why clear thinking, strong taste, and real creative conviction matter more now—not less.
Brand systems don’t live in pristine mockups. They live in rushed decks, weird crops, bad signage, tiny mobile screens, and all the other real-world mess. If your brand only works in perfect conditions, it’s not a system yet.
"Nobody stole your idea. You just took too long." — Nils Leonard at OFFF 2026. This applies to every brand sitting on a rebrand, a campaign, or a website redesign. Indecision isn't caution. It's how you lose.
