Digital product design and branding agency.

Salt Lake City, UT
Joined October 2010
What do you think of the new Calendly logo? share.belly.is/RBkYP5fZAk
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Read a report saying that 69% of people are less likely to engage with AI-generated content. Your buyers can smell slop. Good human creative work isn't just nice to have anymore. It's a moat.
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Your traffic is growing. Your contact page is losing people in 22 seconds. Traffic isn't the whole problem. What happens when they get there usually is. #MarketingStrategy
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Two-thirds of B2B tech buyers use AI agents before Google when evaluating vendors. If your brand isn't structured clearly enough for AI to recommend you - you're not in consideration. That's the new first impression.
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Your AI is making brand decisions right now: emails, responses, personalization. If your brand strategy is not deep enough to govern that, you do not have a brand strategy. You have a vibe.
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Our friends at @ProductHive are running a free summer design camp in Lehi this July — graphic design, UX, architecture, industrial design, and more. Ages 13–18. No experience needed. 30 spots. producthive.org/summer-desig…
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AI is flooding the internet with competent, forgettable content. The answer isn't better prompts, it's a sharper point of view and a voice people actually want to read. Distinctive creative is the scarcity now. Which is honestly a great time to care about brand.
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Turns out AI agents are your first buyer now. Weird world we're in.
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A thoughtful B2B website redesign delivers up to 265% ROI in 10 months. Your website isn't your digital brochure. It's your best salesperson. If it's not converting, it's not working.
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4 design galleries worth bookmarking: 🎯 icoon.co - 3D icons & assets 📱 screensdesign.com - app UI reference 🔘 cta.gallery - CTAs that convert 🦶 footer.design - just footers Save for when you're stuck on a specific element.
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Love this move from The Guardian. Pulled a 40-year-old ad out of the vault and made it feel more relevant than ever. Sometimes the smartest creative isn't new - it's knowing what still hits. creativereview.co.uk/the-gua…
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"The goal of AI systems is not to remove you from your business. It's to remove the repetitive tasks from your life." - @KinseySoderberg at #SMMW Not replacement. Removal. Big difference.
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A strong brand isn’t just a logo and a color palette. It’s a reflex. When something unexpected happens, the brands with real systems respond fast, sound right, and turn chaos into equity. The ones without them panic-post a press release.
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When your client hits 1 GWh in a day and doubles their record in a week… you just smile. Congrats @ElectronX. ⚡
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AI without soul is dead. Start with your brand. — Molly Mahoney at #SMMW
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The problem isn’t AI. It’s publishing something your own team wouldn’t put on a fridge. Good creative process has always been about taste, QA, and knowing when to hit delete. The tools changed. The bar didn’t.
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AI can give you endless options. Design principles help you choose the right one. That’s why clear thinking, strong taste, and real creative conviction matter more now—not less.
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Brand systems don’t live in pristine mockups. They live in rushed decks, weird crops, bad signage, tiny mobile screens, and all the other real-world mess. If your brand only works in perfect conditions, it’s not a system yet.
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"Nobody stole your idea. You just took too long." — Nils Leonard at OFFF 2026. This applies to every brand sitting on a rebrand, a campaign, or a website redesign. Indecision isn't caution. It's how you lose.
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AI made content cheaper. It also made everyone sound identical. If your brand reads like it was written by the same robot as your competitor's, that's not a strategy problem. That's a creative one.
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