Marketing & Communications consultancy and youth marketing insights, founded by @rebecca7roberts working in sport, education, charity sectors and beyond.

United Kingdom
Joined January 2017
Are aesthetics important to Gen Z when it comes to brands? According to recent insight from @wearepion they are a huge consideration, alongside tone of voice. We get into it in the latest episode link.chtbl.com/hearitpodcast…
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Latest @Hearitpodcast is out today. We're talking 'getting brand ready for Gen Z with @wearepion' speaking with aces Alex Haider and Izzy Hall. link.chtbl.com/hearitpodcast… Is cancel culture dead? Some interesting findings from their recent report
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🎙️The Hear It Podcast is BACK for Season 5! First episode drops this week with @nicnewman from @ReutersInst. We're diving deep into Gen Z's digital news habits & how to engage youth audiences #DigitalNews #GenZ #NewsMedia #Reuters link.chtbl.com/hearitpodcast…
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Videographer talent - get in touch 👌
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It’s finally out! Lots of desk research, industry interviews and some new youth insight to finish off. Hope it’s useful!!
New research by @rebecca7roberts funded by the CIPR Research Fund, reveals how Gen Z’s ‘social first’ news journey is reshaping news consumption. News outlets have a choice; innovate or risk declining relevance. Find out more and download the report: bit.ly/42RuDN9
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“So basically, you sign up for @threadandfable engaging youth weekly Friday mailer and you get the articles, research updates and stuff going on with youth audiences” Sign up at threadandfable.com
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We welcome Rodney Hinds, Sports Editor of @TheVoiceNews onto the latest episode. We talk about the Black British Voices projectand how what happens on the pitch in sport, can have significant impact in wider society. link.chtbl.com/hearitpodcast…
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"There's no one-size-fits-all approach in communications." Activity Alliance's @SarahBFraser shares her insight and experience on the value of inclusive and accessible communications. Listen to her conversation with @rebecca7roberts on the @Hearitpodcast activityalliance.org.uk/news…
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Love this quote from @SarahBFraser from @AllForActivity "When we start taking people seriously about their preferences and habits we start thinking differently about our communications" link.chtbl.com/hearitpodcast…
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Need to shout this one louder for the back but co-creating with youth audiences is not just saying 'which is better this one or that one'. Some great insight from the latest @Hearitpodcast from guest @john_eski link.chtbl.com/hearitpodcast…
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We're talking all things Further Education; a challenging product offering, policy changes, diverse audience and ever changing landscape. How do we market the FE offer? Hear @BenVerinder share some valuable insights podcasts.apple.com/gb/podcas…
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You know I could subject the audience to youth engagement chat all day!Thankfully for them it was 10 mins and a panel chat. Some great conversations with delegates today - thank you for having me 😊 @nat_his_con @sav63
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Asking ‘How can we create more effective content for young people?’ at #Communicate2023 with presentations from Blue Peter, BBC Radio 2, Lancashire Wildlife Trust and @ThreadAndFable 💬📣 Sharing new ideas for reaching under 10’s, 11-16’s, 16-24’s and 20-30s audiences.💡
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Can’t wait to be part of this event in November, I’ll be joining the BBC and Wildlife Trust to discuss engaging youth audiences in conversations about climate and conservation. I’ll be in Manchester, the event spans three days, three cities and has a hybrid delivery ⬇️
The #Communicate2023 conference programme has launched! 💡 40 talks, masterclasses, panels and interactive workshops 💬 75+ speakers 🗓️ 14th, 15th and 16th November 📍 Online, Bristol, Manchester, London Check out the programme and get your ticket today: issuu.com/naturalhistorycons…
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We see you unpaid internships... link.chtbl.com/hearitpodcast…
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Of course… 🧵 Thinking @threadandfable was well positioned for the transition given its name 😅🙌
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We're BACK Season 4. First up Kyle Campbell, THE Education Marketer. We're talking content trends to win with Gen Z and higher ed this year. 🙌 link.chtbl.com/hearitpodcast…
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Loved hosting the Social Impact Track, including this great panel yesterday, at @voxburner #YMSLdn Hearing from some amazing voices including @WordOnTheCurbUK @eskimediauk @LimePictures @asos @Maybelline @DitchtheLabel @threadandfable
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Thrilled to share that I’ll be delivering research on Gen Z media habits for the @CIPR_Global this year. As well as a lot of data to go through, I’ll be lining up conversations with media and getting feedback from young people. Can’t wait to share more.
CIPR announces five successful applications for the 2023 Research Fund. Find out more about the research projects that will advance the knowledge and understanding of public relations: ow.ly/lNjg50OkcMb
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This is for college/uni students looking to develop their CVs through skills and paid work while studying. They'll be creating content to inform and support other students, specifically around travelling safely overseas. form.typeform.com/to/YoJDEgx…
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