ceo @ Pietra, previously Uber | Powering the next generation of commerce.@shoppietra: @foundersfund, @a16z, @m13Company 🇨🇦
Manhattan, NY
Joined September 2011
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People going to Paris to see the Eiffel Tower but stand 10 ft away, under the shade of trees, and experience it through a VR headset. Just like the architects wanted.
Businesses are going to need to equip themselves with agents as well
It’s the only way to equilibrium
It's time to retire inline images in emails. Why would anyone ever put an image inline when they could attach it.
Skipping a step at work and talking to people’s @ChatGPT directly when looking at them
Don’t go to Europe and ask for an egg n cheese on a roll after a night out 💀
Readers added context they thought people might want to know
Stolen from @joshbythesea on Instagram. Is not the poster's original content.
instagram.com/p/DbIJypJN2EF/…
Congrats @vkhosla & fam
Huge win for everyone
Time to make the Hawks the most technologically advanced team in the world
At Waterloo it was always in person
Only pens (no erasing)
No water (learn how to deal)
No calculator (all q’s needed long division)
Everyone had to stand while writing
Exams were 4 hrs
Allowed to leave the room but not allowed to re-enter
Amazing work and amazing company by Megan 👏🏽
Today @Adweek announced that @PlotWorkspace raised a $10M round led by @camillericketts at @xyz_vc and @DustinMoring at @MischiefVC!
Grateful to have @alexisohanian and @sevensevensix continue investing and to welcome from @ACME VC.
For the past 1.5 years, we've been building the video intelligence layer for social. Most of what people think, buy, eat, wear, and care about shows up in video now and almost none of it gets tagged.
We had early conviction the world had moved to video but the tools to understand consumers hadn't.
What surprised us: how many different teams needed the same underlying intelligence.
→ Community teams wanted to understand and engage their biggest fans
→ Research teams wanted faster answers to hyper-specific questions
→ Influencer teams wanted a better way to find, vet, and track creators
Today Plot is used by teams at Visa, PepsiCo, Fenty Beauty, Benefit, Canva, Mastercard, CAVA, lululemon, and many others. ARR is up 3.8x YoY. NRR is 132%.
I've spent my whole career in social — Apple, then an agency, now Plot.
For years the conversation was about proving social mattered.
What excites me now is what happens when social teams finally have infrastructure built for them.
The next chapter is the agentic layer on top of it:
→ An analyst across millions of videos
→ A community manager that identifies and engages your biggest advocates at scale
→ An influencer marketer that handles the operational work slowing teams down
The best tech gives people more time for what they're uniquely good at.
For marketers, that's creativity. That's the Plot bar.
Thank you to our customers, investors, and team.
We're hiring! 🎉
