What @icookbears said right here is tbh what I think a lot of people need to hear atm. On X you can really get pulled in SO many directions at the same time. Be it sleep channels, AI avatar or the next thing that might drop next week. Meanwhile, you might actually have something going on that really works, but because you saw this new shiny thing on X, you think THIS is the thing that's gonna really hit. And "the next thing" COULD perform really well for you... BUT I think for most people the better thing is to stay in the lane that has already proven to work for them and double down, triple down, and quadruple down as @icookbears said. And the worst problem is, if you keep going in the directions you're pulled towards, the thing that initially worked well for you might stop working, simply because your attention is elsewhere. I myself sometimes have fallen into this trap (multiple times might I add), but sometimes it's best to stop up and actually establish a strategy and stick to it, ruthlessly and consistently. All of us have different competitive advantages and it's about finding those and really utilizing them.