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Buyers now ask AI what to use.
Half of US consumers use AI search, but only 16% of big brands track what it says about them.
citeOS asks ChatGPT, Perplexity, Gemini, Claude and Google AI Mode the questions your buyers ask, and shows what they say about your brand.
Features:
- Visibility score for each AI engine
- Every answer, question by question
- Pages AI cites instead of yours
- Competitor comparison
- What to fix first
- Weekly alerts
Watch the demo.
what crypto projects think AI search looks like:
+1 +1 +1 +1 +1 = 5
what it actually looks like:
+1 -2 +3 -1 +0 +4 = 5
few understand
your crypto project might have a better product and better research than your competitors.
but if AI can't access your content, it might recommend them instead of you.
It’s not just about what you publish. It’s about what AI can actually find and use.
crypto marketing used to be simple.
rank on Google. get the click. win the user.
that path is a lot messier now.
» someone sees your project on X
» watches a YouTube video
» asks AI which project is best
» Googles your name
» adds “Reddit” to see what people really think
» reads a comparison page
» goes back to AI to double-check
» finally visits your site
AI shows up twice.
first, to build the shortlist.
then, to help make the final decision.
the “SEO is dead” debate misses the point.
people still search. they just search in more places.
AI might recommend your competitor, even if your product is better.
people can love your project on X, but if AI doesn't mention it when buyers ask for recommendations, you're missing out on potential users.
@citeOS_io helps you check if AI recommends you or your competitors.
Hot take:
the best prompt you'll write this weekend is the one that says what not to do.
"don't change anything else." "don't guess, ask."
most bad results come from what the AI was never told to leave alone.
rank tells you where you sit on the list. it doesn’t tell you what the answer above the list said.
a buyer can read that answer, pick a name, and never open a page.
nothing shows up in your traffic chart.
so the number to put next to your rank is a simple one: when a buyer asks, is your name in the answer?
how crypto buyers have found projects, in order:
» forums and Telegram groups
» crypto Twitter
» KOL threads
» now: “hey AI, which project should I use?”
each time, the projects that showed up where buyers were asking got the attention, and some of that attention became USERS.
AI is the newest place.
a buyer who hears your name in the answer can become a user. a buyer who never hears it can’t.
getting named there is what people now call AI SEO.
Unpopular opinion:
not your keys, not your coins was about not trusting a middleman.
handing your keys to an agent is hiring a new middleman, one nobody can hold accountable.
we haven’t seen anyone put this on one chart before.
so we’re publicly publishing market volume rank against AI recommendation rank, for 10 crypto exchanges.
Top 3 by volume: Binance, Bybit, OKX
Top 3 with AI: Kraken, Coinbase, Binance.
only one name is on both: @binance
the other nine:
» @krakenfx: #6 by volume, #1 with AI
» @coinbase: #4 by volume, #2 with AI
» @okx: #3 by volume, #4 with AI
» @Bybit_Official: #2 by volume, #5 with AI
» @MEXC: #7 by volume, #6 with AI
» @kucoincom : #5 by volume, #7 with AI
» @cryptocom: #8 by volume, #8 with AI
» @Gemini: #10 by volume, #9 with AI
» @bitget: #9 by volume, #10 with AI
exchanges earn when buyers trade on them. more new buyers now ask AI where to start.
exchange teams: is your rank with AI where you expected it to land?
be honest: could you explain SEO, AEO and GEO to a friend?
if you’ve nodded along without knowing which is which, this video explains it in under 40 seconds.
send it to the one friend who says all three like they’re the same thing.
🤖 Made with AI
score any AI visibility study out of 4:
» it says how many questions it asked
» it names the AI tools and the dates
» the raw data is public
» it says what it can’t show
4 out of 4: research
2 out of 4: a headline
0 out of 4: noise
unpopular opinion: in a year, the best marketing for a crypto project won't be a thread.
it'll be making your project easy for a machine to verify.
agree or disagree?
“the ones that move first will win customers.”
but most customers have no idea who moved first. they ask AI who to buy from and get a few names, usually the easiest to explain.
the first mover knows it moved first. the customer often just hears who AI named.
which matters more to a customer: who moved first, or who got named?
“just add an llms.txt file”
“get mentioned on Reddit”
“add some FAQ schema”
these are tricks. getting recommended when buyers ask AI takes more than that.
» know what buyers ask
» check what AI says
» see which projects it recommends
» fix what's missing
» check again next week
we love crypto
we love builders
we love founders
we love creators
we love honest KOLs
we love five AI engines
we love the 2am buyer
we love founders who asks AI about their own project
“I know buyers ask AI. I just don’t know what to do about it.”
Start from level 1 in The AEO Game.
Completed all levels?
Start again from level 1. The game never ends. 🫡
tired of checking by hand?
@citeOS_io asks the buyer questions across five AI tools and shows you what to fix first.
we know you might be a pro trader who uses @MEXC.
but what happens when a beginner asks AI which crypto exchange to use?
we ran 20 buyer-style prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, asking which exchange a beginner should use.
MEXC is rarely in the answer, on all five.
you might know MEXC.
does AI recommend it to someone who’s never traded before?
this is who actually gets named when a buyer asks AI which crypto project to use:
» projects on ranked lists
» projects with a clear Learn page
» projects explained on YouTube
» projects people discuss on Reddit
» projects with current docs
» projects with one clear description
the goal is simple: make it easier for AI to understand your project and recommend it when buyers ask.
this is who's actually making money in this market
- traders (by selling courses)
- creators (by undisclosed paid promos)
- memecoin traders (by referral fees)
- Influencers (by dumping bags on their followers)
- Devs (by launching a token and disappearing)
- CT gurus (by posting "I told you so" after the pump)
- whales (by making you their exit liquidity)
- farmers (by farming engagement instead of airdrops)
hot take:
a crypto project has three audiences:
the community, the KOLs, and the AI a buyer opened at 2am.
you don’t need a big marketing team to be found when buyers ask AI.
most crypto projects open ChatGPT once, type their own name, and hope.
but one answer, from one AI, on one day tells you very little. ask a different AI, or a different question, and you get a different list.
here’s what to do instead.
check the questions your buyers actually ask:
» “which [type of project] should I use?”
» “is [your project] safe?”
» “how is it different from the others?”
across more than one AI, and look at who comes first instead of you.
that’s what @citeOS does.
it asks those questions across five AI tools, shows you who AI puts above you, and what to fix first.
you don’t need to check by hand. you need to know where you stand.












