VP Product Marketing @ Kajabi | Building PMM Office Hours
Joined July 2019
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The best product marketers don't join a company for the product.
They join to solve a problem they care about for a market that matters.
If you're obsessed with the customer problem and target market, you'll fall in love with the product too.
Customer > Product
it's not about your product, it's about your customer.
Who are they?
Where do they hang out?
What problems are they struggling with?
What's most important to them?
If you can't answer these questions, you'll never be able to bring a differentiated product to market.
Understanding your high-value customer segments is your greatest competitive advantage.
Identify them.
Listen to them.
Build for them.
Repeat.
Friendly reminder:
💸 Learning pricing is hard
🗺 Learning segmentation is hard
📈 Learning business casing is hard
📝 Learning copywriting is hard
👯♀️ Learning how to influence is hard
But, persistence and perseverance are always rewarded.
You've got this, keep going ✨
Underrated marketing skill:
Customer conversations 💬
Product? Marketing? Both crumble
without knowing your audience's pains and gains.
The fix? 🛠️
Ask targeted questions and tune in to their answers. It's that simple.
Conviction is such a necessary part of doing #categorydesign well.
You can't evangelize a future you don't believe in.
Today we announced @unbounce Conversion Intelligence!
What is Conversion Intelligence? It’s the pairing of your marketing expertise with AI insights to create and optimize the highest-converting campaigns possible.
It’s you, and your marketing know-how, augmented by machines.
You know that optimizing your marketing is vital, but how often do you have the time to do it?
#ConversionIntelligence enhances your #marketing intuition with #AI insights so you can create the best campaigns possible.
Here's what you need to know ➡️ bit.ly/2X4guKW
I caught up with the @PMMalliance to chat about how to empower your PMM team to own customer segmentation - no data analysts or fancy software required!
"We use a customer segmentation process that takes into consideration three different steps: volume, performance, and potential."
For more customer segmentation insights, join us and Unbounce's Director of Product Marketing, Tamara Grominsky, on the pod: pmmalliance.co/2H2VDQL
Tamara Grominsky retweeted
Howdy marketers and conversion pros! I'd love it if you could share a few insights with us for our new conversion benchmark report.
🤔Question: “What’s a good conversion rate?”
We want to know about marketers’ plans for 2020 AND what you think about the big trends driving conversions today.
If you’ve got 4 minutes, take our Conversion Benchmark survey 👉 bit.ly/2EkvUSF
My first book of the year is The Four Tendencies by @gretchenrubin. Turns out, I'm an Upholder. Everything now makes so much sense. #amreading
Tamara Grominsky retweeted
With data from over 800,000,000 conversions, @unbounce is hard at work to deliver fresh insights in our 2020 Conversion Benchmark report! We’d love for the report to represent our community. If you have 5 minutes please take the survey bit.ly/2EkvUSF
Curiosity is critical to your success as a product marketer. What other skills are you working on in 2020? #PMM #careergoals
What are your career resolutions for 2020?
As part of our podcast series, we asked @sarahdin, @esbrigham, @tgrominsky, @divmanickam + more what skills have helped them get where they are today, and here's what they had to say:
pmmalliance.co/35e5Ovz
#productmarketing
In 2019 we’ve reached consensus that Product Marketing and Product Management are two halves of a whole. Does this mean Product Marketing will reach pay equity with PM in 2020? Here are 4 trends I'm predicting for the new year: buff.ly/2RQBVOE #productmarketing
I'm predicting we'll see huge gains in SMBs adopting AI-powered software in 2020. Who will capture these early adopters? Companies that build AI in a way that’s understandable and affordable. Check out 100+ more predictions in @Forbes buff.ly/2LCgjlj #AI #marketingtrends
The @PMMalliance is predicting personalization will be increasingly pivotal in 2020. So true! Relevancy is now table stakes with customers and buyers. #productmarketing
🔮What's your take on next year's product marketing trends? From augmented reality to revenue goals, here's what we think will be happening in 2020: pmmalliance.co/2RAzL5S
#productmarketing #2020 #industrytrends
I had the best time chatting about competitive intelligence and #productmarketing career growth (at @Unbounce, @freshbooks and @Yellow_Pages) with the team at @Crayon!
This edition of the Product Marketing Spotlight features Tamara Grominsky, Director of Product Marketing at @Unbounce! buff.ly/37KRXPO #productmarketing
Mind blown by Joanna Wiebe @copyhackers 🤯 I want to jump on a call with customers and apply her techniques immediately ☎️ #CTAConf #productmarketing #customerinterviews #positioning
Tamara Grominsky retweeted
“Talk to the founder, because they’re the product’s original customer.” LOVE. IT. @copyhackers #CTAConf
Joanna Wiebe of @copyhackers dropping some great advice on using sales and demo calls to understand and shape the sequence of your email nurture campaigns #CTAConf #productmarketing
In a world filled with fake and inaccurate information, the truth is more valuable than ever. Do your homework when creating and publishing content. @ColinLoughran #CTAconf #contentmarketing
