Built 2 x $15M online businesses. 馃摚 Author of The Copyselling System. Find your bottleneck 馃憞
Very sunny Kelowna, Canada
Joined August 2011
- Tweets10.7K
- Following6.4K
- Followers41.9K
- Likes6.4K
Joanna Wiebe retweeted
Brainstorming messages in a meeting room is how you end up sounding the same.
Swipe them from your customers instead.
They've already said it better than your team will, and usually in the 3-star reviews.
Joanna Wiebe retweeted
2 out of these 5 statements are true.
Can you guess which ones?
1. Copy is selling
2. Nobody reads online
3. Copy should be short
4. People only care about themselves
5. Great writers make great copywriters
Brainstorming messages in a meeting room is how you end up sounding the same.
Swipe them from your customers instead.
They've already said it better than your team will, and usually in the 3-star reviews.
2 out of these 5 statements are true.
Can you guess which ones?
1. Copy is selling
2. Nobody reads online
3. Copy should be short
4. People only care about themselves
5. Great writers make great copywriters
7. Clear on what you stand for
- Pick a side
- Name what your brand stands against
- Write for the people who agree with you
Patagonia ran a "Don't buy this jacket" ad on Black Friday, and they made nearly 40% more revenue that day.
These 7 have done more for my copy than my English degree ever did. (Sorry, professors.)
Which one are you working on next?
Follow @copyhackers for more.
Joanna Wiebe retweeted
Apple leads with "you" all over its sales pages. Go count how many of your sentences start with "we" instead.
Apple leads with "you" all over its sales pages. Go count how many of your sentences start with "we" instead.
Joanna Wiebe retweeted
Somewhere in your customer interview transcripts is a line that would beat your current headline, and it's just sitting there.
