Co-founder | Spur https://xitter.cf/t.co/sGJ2jbBMvu
Joined April 2022
- Tweets180
- Following141
- Followers1.1K
- Likes412
Austin Tedesco retweeted
Stop making your paid subscribers dig through the archive.
@tedescau says readers see WAY more utility (and pay more for it) when things are handed directly to them.
For instance, when it's finally time to splurge on expensive black boots, he doesn't want to search a fashion writer's back catalog.
He wants to search "top brands recommended and where to find them."
He'd pay more for his subscription to do exactly that 👀
Austin Tedesco retweeted
What should every newsletter operator be copying from @every ?
@tedescau gave us two critical lessons:
1. Treat your media company like a B2B business, not a B2C one. If every major CMO in your space knows you, that's leverage.
2. Make time to experiment and play. @danshipper built that into Every's DNA.
Stuck in a growth plateau? You might be missing both...
Austin Tedesco retweeted
"No matter what, media is a launch-driven growth game."
Paid acquisition is tempting (especially when your board is pushing for it). But @tedescau says it can pull media companies away from what they do best:
Launching amazing stuff no one else can do.
Case in point: @lennysan 's Product Pass. It's a big unlock for the audience, great top of funnel for the brands, and those brands go promote YOU...
Austin Tedesco retweeted
Finally feeding X with some newsss. Say hello to SPUR, everyone!! The new growth and product playground for media founders.
Say [email protected] 👀
SCOOP: @ValentineNews_ (who is responsible for bringing in some of the newsletter platform’s highest-grossing publications) is leaving @Substack to start… a Substack growth agency with @tedescau
Austin Tedesco retweeted
Can AI free you from the trenches to take that next big leap?
@tedescau sees AI adoption helping great minds to spend less time on the daily grind and more time thinking about the big picture.
And it's exactly what small media teams need...
Had a blast chatting with @LetterlandLIVE crew
Want to be HUGE on Substack?
Then @tedescau says you need to be "maniacal."
Your approach to making the best things every day needs to be untouchable.
A few of his TOP shout-outs:
- @bizsherbert's American Style. Fashion and what it says.
- @louisgcheslaw with Wardrobe. Thoughtful coverage like no one else is doing it.
Austin Tedesco retweeted
🔴 LIVE IN 1 HOUR 🔴
This week on Letterland LIVE we're joined by @tedescau co-founder of Spur, a new "growth agency and product lab for media founders," and @bmorrissey, founder of The Rebooting.
Austin tells us all about Spur, the business he's building with @ValentineNews_ after leading growth at Every and business development at Substack.
Brian recaps last week's TRB Audience Summit.
We'll also get into:
- Semafor's @maxwelltani says we've hit "peak newsletter"
- @BusinessInsider goes all in on newsletters with Small Business Insider and VC Insider, its first paid newsletter
- Strategy Breakdowns' @tomaldertweets turns his newsletter into a product studio with Quicker
- Jason Calacanis is selling Inside[dot]com
- @blauyourmind's stock market brief built for your AI agent
- @aakashgupta paywall playbook: the info is free, the how-to is paid
- @danoshinsky on why your readers don't always know what they want
- @kaleighf: get "very, very uncomfortably specific" about your niche
... and everything else you need to know about the newsletter world.
🤖 Made with AI
Austin Tedesco retweeted
Tomorrow on Letterland LIVE...
We'll be joined by @tedescau of Spur to talk growth and products for media founders.
Join @louisnicholls_ and @JPMorinChase live at 10 AM ET
🤖 Made with AI
Austin Tedesco retweeted
For independent journalist-creators in the fandom era, it’s no longer enough to offer a newsletter, podcast, and meetups. As more seek to differentiate their products, A.I. is helping lower the barrier to launching new features.
@loudmouthjulia digs in: puck.news/less-ads-more-apps…
More details on what we’re building over @PuckNews puck.news/less-ads-more-apps…
Austin Tedesco retweeted
Game recognize game. Here are the top Letterland LIVE shoutouts of the week:
- @acoultate at @TheEconomist is seeking a top mind for a senior editor position (someone really needs to get on that opportunity...)
- Conner Jones is dropping a new newsletter, "In The Know" which will undoubtedly make a great subscribe
- @Emily_Sundberg broke the news that @ValentineNews_ is launching a @Substack growth agency with @tedescau (we'll be watching closely 👀 )
- @JMatthewMcGarry returns with Year 3 of the New Media Summit with huge speakers including @MediaKing, @denk_tweets, and @sircalebhammer
- @MikeyPesto is hiring sales help for his local newsletter play (and we want to hear how it works out)
It’s only real once it’s in Feed Me
SCOOP: @ValentineNews_ (who is responsible for bringing in some of the newsletter platform’s highest-grossing publications) is leaving @Substack to start… a Substack growth agency with @tedescau
You don't have to tell me twice, boss.
Every reviews new AI models, consults companies on their AI strategies, and makes its own apps.
It's about to start selling an AI agent of itself.
We had CEO @danshipper on the pod this week. We talk about his fav AI stuff right now, token budgets, what it's like to review new models first, and more sources.news/p/every-dan-shi…
Austin Tedesco retweeted
Almost every single person @every is freaking out about how good voice mode in ChatGPT for Work is
Have not seen vibes this high in a while. If you haven’t tried it yet, you should
Austin Tedesco retweeted
Last week we had the biggest one-day MRR gain in Every's history. It came from launching All Access—a 625-dollar-a-year membership that added about 9,000 dollars in MRR for @every in two days.
On this week's AI&I, I handed the mic to our COO Brandon Gell, who sat down with three of @every's own builders—growth engineer Yash Poojary, head of growth Austin Tedesco, and head of marketing Douglas Brundage—to talk about the tools they use most, how they build with them, and their tips for new builders on getting started.
They also got into:
- How Austin runs two agents at once. While steering Codex on one task, Austin—who calls himself "actually really bad" at video editing—has Claude running in a separate loop with Descript's MCP, building storyboards, writing scripts, and assembling cuts. By the time he sits down to review, it's gotten him 70% of the way to a finished video.
- Why Yash treats new AI models like flavors he’s testing. He uses Cursor's cloud agents to run multiple models side by side and figure out which one he prefers, rather than switching to whatever's newest. "I'm so picky about my models that even if a new model drops, I don't change to that," he says, unless testing proves it's better.
- Why Brandon thinks the real barrier to building isn't always skill, it's cost. He tells the story of a friend's younger brother, a trained engineer who can't land a job and can't afford to experiment with AI tools that cost other engineers $30K a month. That gap is the whole reason the Builder Pack exists.
- Why the team feels safe automating their own jobs. Yash says everyone at Every is secure enough in their skills that automating the repetitive parts of their work doesn't feel threatening, it just clears space for the parts they're good at and enjoy doing.
If you want to get started with building, or simply get more ideas on how to work with AI, this episode is for you.
Watch on X or YouTube, or listen on Spotify or Apple Podcasts.
Timestamps:
0:00 Intro
0:35 All Access Explained
3:01 Yash's Tech Stack and How He's Automating Testing Pipelines
8:02 The Idea to Execution Loop
10:25 How an Agent Turned an Idea into $25K
17:50 The AI Sandwich Workflow
22:03 Making AI Tools Accessible to Solo Builders
28:50 Douglas on Brand and Design
34:51 Tips on What to Build First
43:46 What's Next for All Access
