The strongest proof of impact? When partners choose to scale up—voluntarily. 🌱 Meet our regen implementation champion Kaustav from Assam. Since launching in 2024, HUL’s Tea Regenerative Agriculture Program has seen incredible momentum. Fast forward to 2026: over 50% of the 150 enrolled - large tea estates, have independently expanded their regenerative farming areas. The catalyst driving this shift is the Novcom Process—a simple, cost-effective composting technology that is redefining on-farm scalability. Why estate managers are taking ownership and scaling it so rapidly: ⏱️ Speed: Transforms local crop residue and manure into mature, microflora-rich compost in just 3 weeks. 🏗️ Accessible: Zero infrastructure required. 👥 Efficient: Requires only 1/3 of the manpower. 💰 Cost-Effective: Operates at 1/3 the cost of traditional vermicompost. We aren't just seeing technology adoption; we are seeing true ownership. When sustainable solutions are made practical and accessible, real change happens. That is how regenerative agriculture takes root and grows at scale. 🌍☕ What’s the most innovative sustainable farming practice you’ve seen recently? Let us know in the comments! 👇 #trustea #Unilever #RegenerativeAgriculture #Sustainability #TeaIndustry #SustainableFarming #Innovation #FutureOfFarming