Sustainable Food Systems Begin at the Source ☕🌱 This #WorldFoodDay, as the global community focuses on safe, sustainable, and resilient food systems, the trustea Code stands at the center of transforming India’s tea sector. Sustainable food systems begin at the source. Here is how trustea drives impact from leaf to cup: 👩🏻‍💻Food Safety & Traceability: Rigorous standard compliance ensuring zero harmful residues and transparent supply chain tracking. 🌳Environmental Stewardship: Climate-smart practices that protect soil health, conserve water, and safeguard local biodiversity. 📈 Livelihood & Social Welfare: Empowering small tea growers (STGs) and plantation workers with safe, fair, and equitable working conditions. True food security isn't just about producing more—it's about producing better. By embedding the trustea Code across the supply chain, we aren't just brewing tea; we are building trust, protecting ecosystems, and securing the future of responsible agriculture. How is your organization driving food safety and sustainability this World Food Day? Share your initiatives below! 👇 #WorldFoodDay #trustea #SustainableAgriculture #FoodSafety #Traceability #ResponsibleSourcing #TeaIndustry #SupplyChain #Farm2Factory

Empowering women. Safeguarding workers. Elevating Indian tea. 🍵💪 At trustea, we believe a truly sustainable tea industry begins with the people who power it every day. With a workforce where women make up over half of the field and factory teams, prioritizing health and safety, food safety, and POSH (Prevention of Sexual Harassment) is non-negotiable. From adopting rigorous safety protocols and hygienic handling to fostering inclusive workspaces and building awareness around worker rights, protecting our frontline workers safeguards both their well-being and the integrity of the tea in your cup. Because responsible tea production means caring for the hands that harvest it. ☕🌱 #Sustainability #WorkerSafety #FoodSafety #POSH #Trustea #ResponsibleSourcing #TeaIndustry

🧪3,500+ soil samples What are they telling us about the future of tea? What if the soil itself could measure a tea estate’s true resilience? Through HUL’s Tea Regenerative Agriculture Program, we’ve tested over 3,500 soil samples across large tea plantations to establish a rigorous baseline for soil organic carbon, nutrient health, and soil biology. Three years into implementing regenerative practices, midline evaluations are now underway to quantify progress. Because true sustainability isn’t just about adopting practices—it’s about proving measurable outcomes. From baseline data to verifiable impact, this is the core of credible MRV (Measurement, Reporting, and Verification) for science-backed agriculture. 🎯Measure. Monitor. Prove. #RegenerativeAgriculture #Sustainability #TeaAgriculture #SoilHealth #trustea #Unilever #ClimateResilience

The strongest proof of impact? When partners choose to scale up—voluntarily. 🌱 Meet our regen implementation champion Kaustav from Assam. Since launching in 2024, HUL’s Tea Regenerative Agriculture Program has seen incredible momentum. Fast forward to 2026: over 50% of the 150 enrolled - large tea estates, have independently expanded their regenerative farming areas. The catalyst driving this shift is the Novcom Process—a simple, cost-effective composting technology that is redefining on-farm scalability. Why estate managers are taking ownership and scaling it so rapidly: ⏱️ Speed: Transforms local crop residue and manure into mature, microflora-rich compost in just 3 weeks. 🏗️ Accessible: Zero infrastructure required. 👥 Efficient: Requires only 1/3 of the manpower. 💰 Cost-Effective: Operates at 1/3 the cost of traditional vermicompost. We aren't just seeing technology adoption; we are seeing true ownership. When sustainable solutions are made practical and accessible, real change happens. That is how regenerative agriculture takes root and grows at scale. 🌍☕ What’s the most innovative sustainable farming practice you’ve seen recently? Let us know in the comments! 👇 #trustea #Unilever #RegenerativeAgriculture #Sustainability #TeaIndustry #SustainableFarming #Innovation #FutureOfFarming

🕊️ Safe skies start with sustainable landscapes. On World Migratory Bird Day, we are reminded that migratory birds don't just need safe skies but safe stopovers as well. They rely on chemical-safe ecosystems along their flyways to rest, feed, and nest. Tea plantations in India often overlap with vital bird migration corridors. Through the trustea code, sustainable tea production turns agricultural lands into safe harbors for avian life by mandating strict biodiversity and environmental standards: 🌳 Native Canopy & Afforestation: Zero conversion of natural ecosystems, alongside mandates to maintain and plant native shade trees to preserve avian habitats. 🛡️ Vegetative Buffer Zones: Mandatory natural green barriers between crop fields and ecosystems to prevent fertilizer and pesticide drift into surrounding wild areas. 💧 Water Body Protection: Safe management of sub-soil water tables and surface streams to protect clean aquatic food sources and stopover sites. 🦅 Wildlife Corridors & Protection: Compliance with wildlife protection laws, zero-tolerance for hunting or habitat disturbance, and proactive wildlife conflict management. Sustainability isn't just about the leaf in the cup—it’s about preserving the natural canopy above it. ☕🍃 #WorldMigratoryBirdDay #trustea #SustainableTea #BiodiversityConservation #RegenerativeAgriculture #WildlifeProtection #SupplyChainSustainability

For a safe and respectful workplace, awareness is only the beginning. 🌱 That is the focus of POSH training at Lengrai Tea Estate, where workers and staff came together to build a stronger understanding of workplace dignity, respect, and safety. Through an interactive and practical learning session, participants were encouraged to understand their rights, responsibilities, and the importance of creating a workplace where everyone feels heard and respected. The session focused on: Recognising & Preventing Sexual Harassment: Building awareness of inappropriate behaviour and understanding how it can be prevented. Respectful Workplace Behaviour: Promoting dignity, equality, and respectful interactions among colleagues. Reporting & Support Mechanisms: Helping participants understand the available channels to raise concerns and seek support. Creating a Culture of Safety: Reinforcing that every individual has a role to play in maintaining a safe and inclusive workplace. Because a truly sustainable workplace is not just about productivity—it is about people feeling safe, respected, and valued. Together, we can build workplaces where every voice matters and every individual deserves dignity. #trustea #POSH #POSHTraining #LengraiTeaEstate #WorkplaceSafety #WorkplaceRespect #SafeWorkplace #GenderEquality #TeaIndustry #SustainableTea #SocialSustainability

Regenerative agriculture doesn’t come with a master recipe. 🍃 What works for one small tea grower might completely fail for another. Different soils. Different microclimates. Different daily challenges. That’s why Hindustan Unilever Limited’s TeaNext program takes a strictly farm-first approach. Instead of forcing rigid sustainability templates, TeaNext adapts regenerative practices to what each individual farm actually needs. From the ground up, that means: 🔹 Soil Health: Conducting soil analysis and applying targeted amendments 🔹 Canopy & Ecosystems: Tailoring shade management and cover crops 🔹 Resource Efficiency: Implementing custom moisture conservation techniques The operating principle is simple: Test ➔ Adapt ➔ Adopt. True agricultural regeneration doesn't start with a standard playbook—it starts with understanding the ground beneath our feet and building the right pathway for every grower. #RegenerativeAgriculture #Sustainability #trustea #Unilever #TeaNext #SmallTeaGrower #SustainableFarming #SupplyChainImpact

🦇The Unsung Protectors of Tea Estates: Nature’s Night Shift Bats are one of the most effective, zero-cost biological pest control allies in tea cultivation. While the estate sleeps, insectivorous bats patrol the canopy, preying on nocturnal insects, especially moths of chewing pests, that threaten crop yields and leaf quality. Their high metabolic rate allows a single Indian Pipistrelle consumes up to 100% of its body weight in insects every night; eating roughly 3,000 to 5,000 small insects nightly. Core Benefits to Tea Cultivation: Targeted Pest Reduction: A single bat can consume thousands of insects each night, targeting major tea pests like the tea mosquito bug (Helopeltis), loopers, armyworms, and adult moths before they lay eggs. Lower Input Costs: natural pest suppression reduces reliance on expensive synthetic insecticides, directly cutting operational costs. Support Biodiversity: Minimizing chemical sprays preserves natural soil biology, prevents chemical runoff into waterways, and helps estates meet stringent pesticide residue limits while enhancing biodiversity. 24/7 Canopy Protection: Bats fill the critical night-time gap when diurnal birds are roosting, providing round-the-clock biological defense against active night-time feeders. The Bottom Line: Protecting native bat populations—by retaining mature shade trees or installing bat roosting boxes—is a low-cost, high-yield investment in healthy tea bushes and eco-friendly plantation management. #trustea #SustainableAgriculture #Biodiversity #TeaPlantation #EcologicalBalance #NaturalPestControl #FaunaInTeaEstates #bats

Can small, practical changes on a tea farm improve both land health and a farmer’s bottom line? Through the TeaNext Program—funded by Hindustan Unilever Limited (HUL) and implemented by trustea—small tea growers are proving that sustainable agriculture doesn't need to be complex or expensive to deliver powerful results. By shifting toward practical, regenerative farming techniques, growers are adopting high-impact practices that deliver immediate value: 🌱 Precision Tipping – Optimizing bush architecture and plucking tables for healthier growth. 🌾 Border Grasses – Securing topsoil to significantly reduce erosion during heavy rains. 🐛 Bio-Concoctions – Implementing natural pest management to lower reliance on synthetic chemicals. 🐄 Cow-Dung Slurry – Enhancing plant nutrition organically. The Economic & Environmental Impact: These simple interventions do more than protect the environment—they improve nutrient cycling, produce stronger tea bushes, and cut down expensive external input costs. When a farming practice is affordable, easy to implement, and yields visible farm-level benefits, adoption scales naturally through peer-to-peer learning across growing communities. That is the ultimate goal of TeaNext: healthier farms, financially resilient growers, and a sustainable future for smallholder tea. 💬 How can low-cost, grower-led innovations better accelerate sustainable farming globally? Let’s discuss in the comments. #trustea #TeaNext #Unilever #SustainableAgriculture #Smallteagrowers #RegenerativeAgriculture #TeaIndustry #SupplyChainSustainability

For small tea growers, agricultural knowledge only matters when it drives real results in the field. 🍃 That is the driving force behind TeaNext—an initiative funded by HUL and implemented by trustea. Instead of traditional top-down instruction, we are putting smallholder farmers at the center of the learning process through a hands-on, community-driven approach. By shifting the focus from classrooms to the field, we are empowering growers through: 🤝 Peer-to-Peer Mentorship: Leveraging lead farmers and cluster-level training to share localized, actionable insights. 🪧 Active Demonstration Hubs: Moving beyond theory with hands-on field demonstrations that show exactly what works on the ground. 👩‍💻 Climate-Smart Agronomy: Equipping growers with practical experience in regenerative agriculture, precision plucking, soil health management, and Integrated Pest Management (IPM). Farmers aren't just being told what to do—they are seeing the impact firsthand, learning from fellow growers, and adapting these proven practices to their own farms. Because the most sustainable change isn't knowledge delivered to farmers. It is knowledge built with them, and carried forward by them. #trustea #TeaNext #Unilever #SustainableAgriculture #Smallteagrowers #RegenerativeAgriculture #TeaIndustry #SupplyChainSustainability

Healthy soil isn’t just dirt—it’s alive! 🌱 Through trustea's Tea Regenerative Agriculture program, field officers like Manash— our Regenerative Agriculture Implementation Champion, are turning on-site compost practices into standardized, scalable action for driving soil restoration across tea estates . At the heart of this transformation are nature’s ultimate soil engineers: Earthworms 🪱 Vermicompost does not simply add earthworms to the soil. It improves the soil environment so that existing earthworms can survive, feed and reproduce more successfully. Here is how vermicompost is helping restore the tea ecosystems : 💦Aeration & Moisture Lock: As earthworms tunnel through the ground, they break up compact soil to deliver oxygen directly to plant roots, prevent runoff, and retain moisture. ✨Nutrient Enrichment: Earthworm castings supercharge the soil with essential nutrients—Nitrogen (N), Phosphorus (P), and Potassium (K). 🌱Microbial Support: Applying 1 Metric Ton of compost per hectare each year helps balance soil pH and nourish the microbial life essential for earthworms and tea plants to thrive. Nurturing living soil builds agricultural resilience for generations to come. The future is Regenerative Agriculture! 🌍🍃 #RegenerativeAgriculture #SustainableFarming #SoilHealth #trustea #Unilever #TeaIndustry #compost #Earthworms

🌱 Success Story: Regenerative Agriculture at Romai Tea Estate Cultivating Sustainability from the Ground Up! 🍃At Romai Tea Estate (Rossell Tea, a division of Rossell India Limited), sustainable tea cultivation is taking center stage through trustea’s Regenerative Agriculture Program, funded by Hindustan Unilever Limited (HUL). Since joining the program at its inception in 2024, Romai Tea Estate has been actively transforming its farming practices to protect soil ecosystems and combat climate change. Program Highlights & On-Ground Impact: 🧪Reduced Chemical Inputs: Achieved a 10% reduction in synthetic nitrogen application. 🌱Soil & Bush Health Improvement: Focused on enhancing soil biological health and tea bush vitality while lowering the overall carbon footprint of the garden. 🍃Regenerative Practices: Successfully integrated on-farm compost production, mulching, and green manuring in young tea areas over three consecutive years. 📈 Scaling Up: Driven by tangible ground-level results in soil health, Rossell India Limited is expanding the program across additional estate areas year-on-year. 💬 Key Quote "This program is going to be a game-changer in Indian tea plantations in this era of drastic climate change." — Rishi Bharali, Acting Estate Manager, Romai Tea Estate #RegenerativeAgriculture #SustainableTea #trustea #Unilever #RossellTea #RishiBharali #SoilHealth #ClimateResilience #IndianTea #SustainableFarming

As climate dynamics shift, adapting our tea plantation practices has become an urgent strategic priority. 🍃 Through the Hindustan Unilever Limited funded Tea Regenerative Agriculture Program which is implemented by trustea, we are shifting to climate-resilient farming to combat extreme heat and erratic rainfall by: 💧 Conserving moisture with mulching 🪱 Boosting soil health via application of on- farm produced compost & biofertilizers 🛡️ Preventing erosion through cover crops 🌳 Reducing heat stress with shade-tree infilling It’s time to move past debate and accelerate action. How is your organization building resilience from the ground up? #RegenerativeAgriculture #trustea #Unilever #SoilHealth #SustainableFarming #ClimateResilience

Time for a Quick Sustainability Quiz! 🍃 The Sustainable Tea Code serves as the backbone of trustea's mission to drive positive change across the tea industry. Can you guess which option represents a key 'Environment' pillar under this code? A) The mandatory use of plastic packaging for all retail tea. B) The elimination of all mechanized harvesting tools. C) Expansion of tea plantations into protected forest areas. D) Soil conservation and management of water resources. 💡 Drop your answer (A, B, C, or D) in the comments below! Let’s see how well you know sustainable tea practices! 👇 #trustea #SustainableTea #SustainabilityQuiz #TeaIndustry #Environment #SoilConservation #WaterManagement #SustainableAgriculture

Transforming Tea Traceability in West Bengal! 🍃📲 Paper-based tracking is officially taking a back seat at Aryaman Tea Estate! Meet our sustainability implementation champion, Vivek Thapa who was in Aryaman Tea Estate—a unit of Jay Shree Tea & Industries Limited to roll out the implementation of the trustea's TraceTea App. By letting go of traditional paper logbooks and embracing a fully digital traceability system, Aryaman Tea Estate is taking a huge step forward in modernizing operations, boosting supply chain transparency, and upholding sustainable tea production standards. Kudos to the team at Aryaman Tea Estate for driving digital innovation and leading the way toward a more transparent and sustainable tea industry! #trustea #AryamanTeaEstate #SustainableTea #DigitalTraceability #TraceTea #TeaIndustry #IndianTea #WestBengal #SupplyChainTransparency #AgTech trustea.org

🌳 Shade trees aren't just canopy cover—they're a high-impact climate resilience tool. Through trustea's Tea Regenerative Agriculture program, field officers like Pranjal — our Regenerative Agriculture Implementation Champion, are turning these practices into standardized, scalable action from optimizing shade design to driving active infilling across estates. In tea plantations, extreme heat and unpredictable weather threaten both soil health and long-term yield stability. Strategic shade-tree management changes the game: 🪸Microclimate Control: Cools the bush canopy and buffers against extreme temperature spikes. 🪨Soil Regeneration: Leaf litter drives organic matter build-up, while deep roots boost water retention and nutrient cycling. 🍃Yield Protection: Shielding bushes from thermal stress keeps ecosystems resilient and production steady. One tree may seem like a small step. Thousands of tea growers taking that step together can create a stronger, more climate-resilient future for tea. #RegenerativeAgriculture #SustainableFarming #TeaFarming #SoilHealth #ClimateResilience #trustea #Unilever #SmallTeaGrower

🌱Meet Chinmoy, our Sustainability Implementation Champion!🍃 In this video, Chinmoy breaks down how trustea enforces uncompromising Food Safety & Hygiene Standards at the factory shopfloor. ⚙️ By driving strict compliance with Good Agricultural Practices (GAP) and Good Manufacturing Practices (GMP), we protect green leaf quality at every step: 🍃Field-Level Hygiene: Standardizing worker sanitation and clean leaf collection to stop contamination at the source. 🧪 Chemical Safety & Residue Control: Regulating agrochemical use and enforcing MRLs to deliver pure, safe leaves. 🏭Sanitary Processing: Applying strict GMP on the shop floor to eliminate foreign matter and cross-contamination. ☕ Traceable Quality: Guaranteeing complete supply chain transparency and consumer trust—from leaf to cup. Protect consumer health. Elevate your operational hygiene. 📋✨ 🌐To partner with us log in to trustea.org 🍵 #FoodSafety #trustea #TeaIndustry #Traceability #SafeTea #SustainableAgriculture

Since 2024, Dirai Tea Estate of Luxmi Tea Company has been implementing the Trustea REGEN Agriculture Program, funded by Hindustan Unilever Limited. What began across 50 hectares has now expanded to 250 hectares — a five-fold increase, encouraged by the positive impact seen on the ground. 🍃 Through the program, the estate is applying 1 metric tonne of on-farm-produced Novcom compost per hectare, helping improve soil health, while planting seeds to support a better microclimate. 🌿 The results are already being observed: improved soil health and increased yields, with the potential to reduce dependency on chemical fertilisers over time. This is regenerative agriculture in action — restoring the soil, improving productivity and expanding sustainable practices across the tea landscape. 🌍☕ #trustea #REGEN #RegenerativeAgriculture #SustainableTea #SoilHealth #TeaSustainability #SustainableAgriculture #ClimateResilience #TeaIndustry #TeaGardens #Unilever #TeaForTheFuture

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