Most startups don’t fail because of bad products. They fail because no one urgently needs what they built. In our latest Ignite Podcast episode, we sit down with @arun_penmetsa, Partner @stormventures, to break down what actually drives success in B2B startups. Arun brings a rare mix of experience—from building enterprise products at Oracle and Google to spending 11+ years investing in early-stage companies across SaaS, cybersecurity, and digital health. We go deep on: • What real product-market fit looks like (hint: it’s not ARR) • Why most founders struggle to scale beyond founder-led sales • The hidden gap between early traction and repeatable growth • How AI is changing enterprise software—and what’s staying the same • The biggest mistakes founders make in go-to-market One insight that stands out: the moment you sign a customer is when risk is highest—not lowest. Execution after the sale is what defines long-term success. If you’re building in B2B, raising capital, or thinking about how enterprise companies actually buy, this episode will sharpen how you think. 👂🎧 Watch, listen, and follow on your favorite platform: buff.ly/PKs5VAq 🙏 Join the conversation on your favorite social network: buff.ly/4WmDfal