🦄 After years of working with founders and seeing their struggles, we've built something truly actionable. Read more about Path to Surfing Unicorn and why we made it below, or go to SurvivaltoThrival.com and see for yourself. Let's ride this wave together! 🏄‍♀️

Declaring PMF after a couple of trial customers and a product milestone is a classic founder mistake. Real enterprise PMF has 3 signs: - customers pay - customers actually use it - customers recommend you Customers decide PMF. Not you.

Ok so you've found GTM Fit. Now comes the harder question, how fast do we grow? S2T lays out 3 algorithms - Pipleline, GTM-efficiency, Land Grab - but all three need the same racecar dashboard: sales, cash burn, cash balance, and forecast. Watch it religiously 🏎️

Founders skip this decision and pay for it later: pick ONE go-to-market model. Heavy-touch, light-touch, or zero-touch... you can't run two at once and still get repeatability. The right one isn't the flashiest. It's the one that matches how your customer actually buys.

Founders love a detailed 5-year plan. Investors want 3 milestones that prove you're 2x more valuable than last round. Pick the milestones, not the plan. 🪨 #fundraising #companymilestones

"The category isn't your company. - Aaron Levie, Box They won Enterprise File Sync & Share, the had to unlearn letting that category define them. Sustainable leaders (Cisco, Salesforce, ServiceNow) all transcended their starting category. #S2T

A VP of Engineering's job in 3 acts: frontier craftsman (build the cabin before winter/cash runs out) → general contractor (chaotic construction boom) → campus developer (balance dozens of buildings on shared infrastructure). Same title. Different job every time. #S2T

Most startups fail from premature scaling, not a bad product. The 5-stage map to $1B ARR: Founding: 3 "desperate" partners PMF: $1M ARR + >1.2 NRR Unlock Growth: >$1M net new ARR/qtr Scale: 2x category growth Lead: Become the OS Don't surf before you catch the wave. 🏄‍📈

Need to craft a powerful 1 page summary for investors in just 5 minutes? Check out our 1 pager template below. Get instant insights & refine your pitch today! 👇 For more resources like this, get your free download of Path to Surfing Unicorn on survivaltothrival.com. 🦄

Ahead of next week's official P2SU launch, here's some background on co-author & @stormventures managing director, @taeheanahm. He's done hundreds of workshops and distilled it into these nine chapters. Not long now! Check back next week to download P2SU for FREE 🦄

A little bit more about S2T co-author @BobTinker and why he's excited about next week's P2SU launch! 🏄 Between founding multiple successful startups and years of mentoring founders, Bob's no-nonsense approach in P2SU will help your company reach its full potential.

New to #SurvivalToThrival? Get a quick intro to our co-authors! Meet @BobTinker (serial entrepreneur) & @taeheanahm (Storm Ventures co-founder). Here's a little background about the minds behind S2T and P2SU! Thank you for the video EO Studio! 👇