Sharing big ideas on content marketing VP of Content @storyarb Writing + podcasting @ https://xitter.cf/t.co/PnDC5Q6jaf
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Joined May 2011
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Not sold on content marketing?
Replace the word "content" with "customer education"
Seems pretty important to have, doesn't it?
Stewart Hillhouse retweeted
The challenges in content and software have never been more similar.
- great writers and great engineers are 100x’ers. Bad ones are .1x’ers.
- skill is a function of fundamentally better ideas, taste and coordination.
- context engineering is what separates good from great AI workers
- there’s an acceleration of supply, but way more slop than brilliance
Stewart Hillhouse retweeted
🎙️ NEW EPISODE: "I don't think in this environment you can think more than 90-100 days in the future because it's gonna be a totally different conversation."
Today on the Animalz Podcast, @stew_hillhouse shares his framework for AI-enabled content teams of tomorrow. 🧵1/4
In-person events are a great place to capture insights from your customers, prospects, and partners.
I share how we do it at Mutiny on Marketing Powerups!
This quoted post is unavailable.
Stewart Hillhouse retweeted
if you aren't building for your customers, what are you doing? this kind of reaction is what i live for!
Stewart Hillhouse retweeted
90% of Product Marketing teams are tactical asset creators with no impact.
Done right, PMM is a revenue-generating function—continuously unlocking new markets & growth.
Why do so few deliver on the strategic promise of PMM?
Here's the #1 reason PMM fails and how to avoid it:
I've been asking marketing leaders what efficient growth means to them. @Oli_G gave a simple but powerful formula.
Let's break down the three components:
[ 1 ] Customer Acquisiton Costs – How much does it cost for sales and marketing to close a deal? Bl…lnkd.in/gdyP-DB4
In the last 3 weeks it's become abundantly clear (to me) that content marketing will look a lot different with generative AI.
But no one ~actually~ knows how this is going to play out. So rather than posture as an expert, I'd love to throw a few ideas ou…lnkd.in/g2NcwzQS
Stewart Hillhouse retweeted
Whew — just wrapped our quarterly offsite at @mutinycorp
I'm physically exhausted
I'm mentally drained
But my cup is filled
I can't imagine working without these. We are building some *insanely* cool stuff this year (with a team I am blown away by).
Brand doesn't come from ads – Don Draper lied.
It's the culmination of all touchpoints your company has.
Start with customers, then prospects, then strangers.
@mutinycorp's strong brand was one of the reasons I decided to join.
@jalehr shares how she built it from day 1
Some of your customer segments may no longer have the purchasing authority they did last year.
This thread shares how to quickly gather data to validate how your marketing needs to pivot in 2023.
We're using this exact formula at @mutinycorp to pivot our GTM motion in 2023.
Was really insightful hearing from all these leaders about what they expect marketing to deliver in 2023
What exactly is expected from marketing in 2023?
We asked a dozen CEOs, CMOs, and board members this question to get a picture of how marketers need to be thinking and acting in 2023.
Hint: it looks a lot different than 2022
mutinyhq.com/blog/2023
I've already learned so much from Kevin, and I don't even get to work with him all that often!
Stewart Hillhouse retweeted
Timing is everything.
I ran a 100-person product team at Square and believe fintech was the best place to be in the last decade.
When I decided to leave, I evaluated 20+ industries.
To my surprise, I landed in martech.
Here's why martech is about to have its "fintech moment":
Stewart Hillhouse retweeted
I'm looking for a Head of Product Marketing. This is a once-in-a-lifetime role to shape the future of marketing and create a new category.
Role in a nutshell: Know the customer, know the product magic, connect the two.
For the first 3 months, you’ll report directly to me.
Stewart Hillhouse retweeted
I'm pumped to share we've acquired Intellipse, an AI marketing platform.
20 years ago, the internet shifted growth from offline to a trillion dollar online ecosystem.
We believe AI will cause a similar platform change.
Here's how we think AI impacts this next era for growth:
Stewart Hillhouse retweeted
I'm looking for a Chief of Staff to be my thought partner in building Mutiny into an iconic company.
You can apply here: boards.greenhouse.io/mutiny/…
Here's a little more detail:
For those wanting to run a fun and productive offsite, I can 100% vouch for this playbook:
Stewart Hillhouse retweeted
Last week we held the largest CMO gathering ever at @Saastr.
80+ CMOs shared notes on growing their companies in the new macro environment.
Here are 10 valuable lessons shared behind closed doors:
Stewart Hillhouse retweeted
As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth.
ARR grew 100x in 4 yrs while CAC <12 mos.
Now every company is asked to do the same.
I shared how we did it in a recent talk to @ycombinator & @sequoia founders.
Here's the summary: