Product Marketing Strategist @SproutSocial. Chicago transplant from Jacksonville, Florida. Advocate for diversity in tech. Always down for craft beer/coffee.
Chicago, IL
Joined November 2017
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- Following119
- Followers131
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Whew. Today is my last day as a member of #TeamSprout. I'm flooded with so many memories. It's certainly bittersweet: I'm so excited to carry my learnings and experiences with me as I begin my MBA at @KelloggSchool. Feel free to follow my adventure @AmberJWash!
If reporting is the barometer, then data analysis is the key. @SproutSocial now offers a unified approach to powerful reporting and deep analytics with Premium Analytics. sprou.tt/1BhPzAOINqm
Sprout is taking immediate and ongoing steps as a company. We're committed to anti-racist dialogue and action, amplifying Black voices and contributing to progress. Grateful to be a member of #TeamSprout. #BlackLivesMatter sprou.tt/1NgK4fTw2oq
Amber Washington retweeted
Now is the time to listen and amplify the voices, stories, and experiences Black communities face on a daily basis. Please read this open letter from our Black@Sprout Business Resource Group. #BlackLivesMatter bit.ly/2XR1CQM
Feeling super proud and grateful to be part of #TeamSprout! We were named by @GPTW_US and @FortuneMagazine as a 2020 Best Workplace in Chicago. sprou.tt/1A4eZHhBd4B
Amber Washington retweeted
Insights from the one and only @sproutamber have been so helpful for agencies navigating a restructure or refocus of their service offering and how to offer outsized value.
Thank you, Amber! #SproutSessions
Amber Washington retweeted
"Don’t just pull numbers, develop key takeaways."
Very important since not everyone understands your "social media language" in the organization. They are your internal audience, speak their language and be clear to impact decision-making. #SproutSessions
"Always prepare your reports as if they were going to C-Suite." @mkrones03 #SproutSessions
"Be transparent. It is more than knowing your audience. It is understanding their needs." @kesundberg #SproutSessions
Lead with value-add content to keep your audience active and coming back to your profiles. #SproutSessions
Be sure to take a step back and look at the data from a 30,000 ft view for trends and overlaps to better elicit emotions from your social audiences and create community.
@Clayton_RNorman #SproutSessions
Thanks @Clayton_RNorman for sharing how @IndianaUniv leveraged social insights to change audience behavior while also creating community pride during the recent campus closures due to COVID-19. #SproutSessions
Deeply knowing where your audience is first. Then, create a focused strategy for each platform. @kesundberg #SproutSessions
Can’t wait to hear from @kesundberg, @Clayton_RNorman, Meredith Krones and @Caroolion today on how to move your audiences on social! #SproutSessions
Thank you to my teammates, Chris, Romaine and Kristen for hosting Sprout's monthly #DEI Guild Meeting and highlighting some of the accomplishments of unsung Black Americans in history. #TeamSprout #BlackHistory
Join #TeamSprout in wearing white on March 3 to honor the women suffragists and commemorate the first mass protest for women's voting rights on a national scale. #WomensHistoryMonth
I’m thrilled to share that @SproutSocial is one of @BuiltInChicago’s Best Places to Work for 2020! You can learn more about why we were recognized here. #TeamSprout sprou.tt/1m5UPmZVGd0
Our @SproutSocial Underrepresented Genders in Tech BRG hosted a #PowerLunch for @ChiTechAcademy. Check them out! #TeamSprout #STEM
Today @SproutSocial became a publicly traded company! I’m incredibly proud of the hard work we put in every day and I’m excited for our future. sprou.tt/1zZOaemdPrZ