We're proud to share that our work with @FHLBC has earned a Financial Services Standard of Excellence award in the 2026 WebAwards! From simplifying navigation and improving access to important resources to creating a more intuitive, modern digital experience, this project was built around making a complex financial services website easier to use. Congratulations to our partners at FHLBank Chicago and the Spinutech team who brought it all together! Learn more about the award-winning work: spinutech.pulse.ly/lmoxypg6v…

Rankings and traffic don't tell the whole story anymore. As AI changes how people discover, research, and evaluate brands, marketers need to rethink what success looks like — and how they measure it. These three KPIs are becoming increasingly important for understanding whether your brand is showing up, earning trust, and influencing decisions across AI-powered discovery. Swipe through to see why they matter 👉 And for a deeper look at how to adapt your strategy, download our New Rules of Search Visibility Playbook: spinutech.pulse.ly/1lnct10od…

Thanks for having us, SMASH 2026! 🎉 Our own Kip Russell and Dana Kelley had a great time in Las Vegas connecting with senior living leaders and exploring what's next for the industry. Kip's session, "Built to Be Found in the Age of AI," shared how senior living communities can strengthen their visibility across AI, search, and reviews to reach families earlier in their decision-making journey. Thanks to everyone who joined the conversation. Hopefully we'll see you next year!

A website built to stand out — and now officially recognized for it. 🏆 We’re proud to share that the website we created for @AmIntegrityIns has earned an Outstanding Website award in the 2026 WebAwards! From creating a more intuitive customer experience to building a stronger digital foundation for the brand, this project was about making it easier for homeowners to find what they need and take action. Learn more about our team's award-winning work: spinutech.pulse.ly/nbwsndsx5…

We came to NAMLS ready to talk about the new rules of brand visibility. Turns out, a lot of marketers were ready for that conversation. Kip Russell and Taylor Fisher’s session was one of the highest-attended non-keynote sessions at NAMLS, bringing a packed room together to explore how AI, social, zero-click search, and changing discovery behaviors are reshaping what it means for brands to be found, trusted, and chosen. And the conversation didn’t stop when the session ended. Our booth stayed busy with attendees looking to dig deeper into what these changes mean for their brands — and how to respond.

We may not be your agency partner… But that doesn’t mean we can’t offer some free advice.

Next stop: The Big Easy ⚜️ Jackson Teeling, our Director of Business Development, is at the Quartz Network Marketing Executive Summit in New Orleans to connect with marketing leaders and dig into the challenges and opportunities shaping growth today. If you’re attending, keep an eye out for Jackson and be sure to say hello 👋

Senior living discovery is changing — and Kip Russell is taking the conversation to the @SrCareSummits stage. This week in Las Vegas, our Senior Director of Business Insights will present “Built to Be Found in the Age of AI,” exploring how senior living communities can earn visibility across AI, search, social, and more — before older adults and their loved ones ever visit a website. If you’re at SMASH 2026, don’t miss Kip’s session and the chance to rethink what it means to be found, trusted, and chosen today.

It turns out some of the best conversations at NAMLS happen away from the conference floor. We had the opportunity to bring together a group of marketing leaders for an executive dinner centered on great conversation, shared challenges, and new perspectives on where the industry is headed. A special thank you to Colleen Nitta, Leela Brennan, Kevin Banks, and all of the other leaders who joined us around the table!

We’re heading to Las Vegas! Our own Kip Russell, Senior Director of Business Insights, and Dana Kelley, Account Director, will be at @SrCareSummits 2026, from October 5–7, connecting with senior living leaders and talking about what’s next for the industry. Kip will also take the stage for “Built to Be Found in the Age of AI,” exploring how senior living communities can earn visibility before older adults and their loved ones ever reach their website — across AI, search, and reviews. Heading to SMASH? Be sure to connect with Kip and Dana while you’re there!

By day, he’s digging into data. On weekends, he’s drawing up plays. 🏈 Fahad Mahmood, our Senior Data Analyst, has spent years playing competitive flag football, taking the field in leagues and tournaments across the Dallas-Fort Worth area. It’s more than a way to stay active. The strategy, quick thinking, competition, and teamwork that keep Fahad coming back to the game are many of the same qualities he brings to Spinutech. Whether he’s solving a complex attribution problem or trying to find the end zone, Fahad’s approach stays pretty consistent: Keep improving and put the team first.

Reports, not recommendations. Clicks, not revenue. Vendors, not partners. Know the warning signs 🚩

We’ve touched down at NAMLS 2026! 🌵 If you’re at NAMLS, come find the Spinutech crew and say hello! And don’t forget to be seated when Kip Russell and Taylor Fisher take the stage for, “Built to be Found: The New Rules of Discoverability.”

Three websites. Three 2026 WebAwards. We’re proud to celebrate three Spinutech website projects recognized by the Web Marketing Association: 🏆 American Integrity Insurance — Outstanding Website 🏆 Hyde Park Capital — Financial Services Standard of Excellence 🏆 Federal Home Loan Bank of Chicago — Financial Services Standard of Excellence Each project presented a different challenge, but shared the same goal: Create a digital experience that better serves users and the business behind it. Congrats to @AmIntegrityIns, Hyde Park Capital, and @FHLBC — and to everyone at Spinutech who helped bring these award-winning experiences to life. 👏

Phoenix, here we come. 🌵 Spinutech is heading to the North American Marketing Leadership Summit (NAMLS), September 28–30! Tina Posey, Kip Russell, Taylor Fisher, and Jackson Teeling will all be there representing our team, connecting with marketing leaders and talking about what’s next for brand visibility, AI, search, and more. And don’t miss Kip and Taylor’s session, “Built to Be Found: The New Rules of Brand Visibility in an AI-Driven World.” Heading to NAMLS? Come say hello! 👋 Get the Details: spinutech.pulse.ly/ahgzvvwgy…

Every brand wants it. We know where to find it.

Get back on your bike. And don't believe everything you hear on the internet.

Fashion Week is putting a spotlight on a new kind of visibility: AI visibility. PR and earned media can influence what AI platforms know and say about your brand. But that's only one piece of a much bigger picture. Your entire digital ecosystem needs to work together to build visibility.

Search isn't disappearing. If anything, it's multiplying. Consumers are adding AI to the ways they research, compare, and make decisions — creating more places where brands need to show up. That means the goal isn't choosing between Google and AI. It's building visibility across the entire discovery journey.