The pain points we're solving for - Out of Home edition: ✅ Measurable: We’re applying DM’s measurement mindset to make OOH results more actionable. ✅ Targeted: Leveraging DM insights and performance gives us a unique advantage to craft a targeted OOH strategy. ✅ Easy to execute: From inventory to creative to execution, we handle every detail to make OOH easier for you. Stay in the loop with our OOH launch by signing up for our newsletter here: hubs.la/Q03vkwTj0 #OutOfHome #DirectMail #Marketing

SLM is attending CommerceNext next week, June 24-26th in NYC! We're looking forward to making connections with so many leaders in the space at this major e-commerce & retail event. 🛍 If you're attending, be sure to stop by our booth for a sweet treat while we chat more on how to scale your DM and OOH programs.✨🍫 #CommerceNext2025 #ecommerce #retail #events #NYC #performancemarketing #DTCgrowth #directmail #outofhome

See how @firstleafwine cut its blended CPAs in half by implementing a more strategic approach to the brand's shared mail strategy 🍷✨ Check out the full case study on our website: hubs.la/Q03klBCz0 #DirectMail #ClientTestimonials #SharedMail #PerformanceMarketing #CaseStudy

Are you looking to drive sales for an upcoming Father's Day campaign but don't know where to start? ⛳ We're here to help! Our self-service direct mail platform, @mailpoplar, is perfect for any last-minute holiday campaigns & seasonal sales with the capability of a mailer hitting homes in 5-7 business days from the time your creative is uploaded into the platform. 💻 📬 Get started mailing at hubs.la/Q03kkWt00 today! #DirectMail #Poplar #Marketing #FathersDay #SeasonalSales

What are the advantages of having all direct mail capabilities under one roof? 🏠 1. Streamlined communications 2. Cohesive strategy & planning 3. Faster turnaround times 4. Better data integration & insights 5. Cost efficiencies Learn more about how to consolidate your brand's direct mail efforts at hubs.la/Q03j6m2f0 #DirectMail #Marketing

We know summer is just around the corner but when it comes to direct mail it's important to plan ahead for upcoming seasonal campaigns. 📅 Our shared mail program is currently closing out for late July which means back-to-school for our parent-focused mailings. Hitting homes on 7/29, our Dads w/Kids Age 0-12, Moms w/Kids Age 0-12, and Moms of Teens & Tweens mailings require commitment by 6/18 and creative on 6/24. Reach out to us hubs.la/Q03mRp-Y0 to get your brand included in any of these back-to-school shared mailings! #BacktoSchool #SharedMail #DirectMail #Prospecting #Marketing

By implementing more strategic testing strategies, SLM helped @blueapron increase scale by 4X after switching direct mail agencies. Check out the full case study on our website: hubs.la/Q03j6wHF0 #ABTesting #DirectMail #Testimonials #SuccessStories #CaseStudy

When it comes to A/B testing in direct mail, it's important to make sure you're following best practices in order to set your test up for success and gain significant learnings. Here are a few things to keep in mind when it comes to introducing an A/B test: 1️⃣ Be sure you're only testing 1 variable to receive clean test results. Whether it's a messaging, offer, product, imagery, or format test, it's important to focus on testing only 1 element. 2️⃣ Ensure your sample size is large enough to gain significant learnings. When it comes to standalone DM, we recommend mailing at least 25K circ per test cell. 3️⃣ Implement a test & learn approach to your direct mail strategy in order to optimize performance over time. Continuous testing helps your team learn what works best and can back out into cost efficiencies. Interested in A/B testing within an upcoming campaign? Reach out to us at hubs.la/Q03kv9DW0 for a custom campaign proposal! #ABTests #BestPractices #DirectMail #PerformanceMarketing #Marketing #Testing

Interested in checking out our tech-enabled direct mail platform, @Poplar? Schedule a demo today at hubs.la/Q03fpC120 to learn how you can incorporate CRM and trigger-based use cases into your brand's direct mail strategy to receive incremental ROI. Stay up to date on all new product & feature launches by following @mailpoplar on X! #Poplar #DirectMail #PlatformSolution

We're happy to announce that we're sponsoring @Sub_Summit 2025, the world’s largest event for everyone in the retail, e-commerce and subscription space! With just 1-month away, our team can’t wait to connect with 2,000+ attendees and share how we can help businesses level up within the direct mail space and scale without limits. We'll be at booth #215! ⭐ To all of our DTC partners: you may qualify for a FREE ticket and up to $750 in travel. Learn more at hubs.la/Q03fDxnY0! ⭐ #SubSummit2025

At the end of next month, 12 of our team members will be in 2 different countries and 3 different cities, attending various industry events. Here's where we'll be: 🤠 @Sub_Summit in Dallas (May 28-30) 🗽 The Lead Summit in NYC (May 28-29) 🇨🇦 @Shopify's hubs.la/Q03cY0bc0 in Toronto (May 29-30) But don't worry, the majority of our team will still be holding down the fort, ensuring your direct mail campaigns run flawlessly.

We have something BIG to announce... SLM is going beyond the mailbox! 📣 We’re expanding our offerings and launching Out of Home to bring additional value to our performance-focused client set. Just like we’ve made DM easier and modern for our clients, our goal is to provide a seamless, fully integrated service with Out of Home as well. 🛣️✨ Be the first to learn about this opportunity by signing up for updates here: hubs.la/Q03j522n0 #OutOfHome #PerformanceMarketing #OfflineMarketing #NewLaunch #Marketing #OOH

In a digital-heavy world, catalogs offer a tangible, immersive shopping experience that can drive high engagement and sales right from a recipient's mailbox. 📫 For apparel & retail brands, they can bring your SKUs to life, allowing your brand ample room to communicate a wider range of offerings, and can create a lasting brand impression. From mini-format catalogs to standard catalogs with any number of pages you desire, we can customize your campaign to what we know will work best! Thinking about adding catalogs to your marketing mix? Get a cost quote at hubs.la/Q03d9ZfS0 #DirectMail #ApparelMarketing #Catalogs

We're excited to announce that we're attending The Lead Summit this spring! ✈️🗽 Taking place May 28-29, The Lead Summit brings together globally-recognized brands, high-growth challenger brands, forward-looking retailers, and the next-gen tech enabling the future. Don't miss out on NYC's top retail event! Brand retailers can attend this event for FREE by applying here: hubs.la/Q03gB57Z0. Let us know if you'll be there too as we'd love to chat about how we can help with your brand's direct mail strategy ✨ #TheLeadSummit2025

Direct Mail for Apparel Brands: 101 👖👚 🎯 Target based on purchase behavior by building a lookalike model for prospecting campaigns. The more targeted, the better. 💌 Use high-quality paper, textures, and finishes. Your mail piece should mimic the same feeling your brand gives to consumers. 📅 Timing is everything! Implement trigger-based campaigns for key lifecycle events like first purchases, cart abandonments, seasonal sales, or loyalty milestones. 🖼️ Pair lifestyle & product imagery. Inspire recipients with looks, not just product grids. 👕 Utilize larger formats like tri-folds & catalogs to showcase a wider range of SKUs. #DirectMail101 #Apparel #MarketingBestPractices

Within the insert media channel, we offer a host of capabilities for different use cases: 📬 Prospecting: We have access to a broad universe of print and insert media options at a significant scale by placing your insert into outgoing retailer's shipments. 💸 We typically recommend partners select 1-3 titles for a first test which can yield significant learnings. 📦 Monetization: Your outgoing shipments can be revenue-generating by placing outside inserts (from our client base) into your brand's boxes, statements, etc. 💸 Estimated monthly revenue for program management can range from $20K - $100K (depending on # of partners, circ, etc.). Interested in learning more about the endless options within this channel? Reach out to us at hubs.la/Q03dq7TP0 #InsertMedia #Monetization #Prospecting #Marketing #DirectMail

Happy Q2! ☔ We're excited to announce that we're offering free housefile modeling tests this entire quarter for any first-time retention campaigns. By partnering with a data co-operative, we can create a housefile model that allows us to rank and score customer names based on purchase behavior to ensure you're mailing customers most likely to convert. This cost savings can translate close to $2.4K for a 50K circulation campaign. Reach out to us at hubs.la/Q03fN50x0 to take advantage of this deal 💸 #Retention #Marketing #DirectMail

📬 Many brands dismiss direct mail, assuming it's a costly and complicated channel. However, with modern tools, smarter targeting, and scalable options, it’s actually easier and more effective than ever. Don’t let these myths hold you back, direct mail can be a powerful driver of growth for your brand and we have the facts to prove it! 🚀 #DirectMail #MarketingMyths #EcommerceGrowth

Knowing your brand's core seasonality is crucial to a successful direct mail campaign. Direct mail performance tends to mirror a brand's overall seasonal high and low periods. Learn more on how a highly seasonal product like the Ikon Pass (@alterramtnco) scales direct mail during peak season to maximize ROI ⛷️✨❄️ Full case study linked here: hubs.la/Q037g6f40 #ClientSpotlight #CaseStudy #Testimonial #Seasonality #Marketing #DirectMail #SharedMail