The pain points we're solving for - Out of Home edition: ✅ Measurable: We’re applying DM’s measurement mindset to make OOH results more actionable. ✅ Targeted: Leveraging DM insights and performance gives us a unique advantage to craft a targeted OOH strategy. ✅ Easy to execute: From inventory to creative to execution, we handle every detail to make OOH easier for you. Stay in the loop with our OOH launch by signing up for our newsletter here: hubs.la/Q03vkwTj0 #OutOfHome #DirectMail #Marketing

SLM is attending CommerceNext next week, June 24-26th in NYC! We're looking forward to making connections with so many leaders in the space at this major e-commerce & retail event. 🛍 If you're attending, be sure to stop by our booth for a sweet treat while we chat more on how to scale your DM and OOH programs.✨🍫 #CommerceNext2025 #ecommerce #retail #events #NYC #performancemarketing #DTCgrowth #directmail #outofhome

See how @firstleafwine cut its blended CPAs in half by implementing a more strategic approach to the brand's shared mail strategy 🍷✨ Check out the full case study on our website: hubs.la/Q03klBCz0 #DirectMail #ClientTestimonials #SharedMail #PerformanceMarketing #CaseStudy

Are you looking to drive sales for an upcoming Father's Day campaign but don't know where to start? ⛳ We're here to help! Our self-service direct mail platform, @mailpoplar, is perfect for any last-minute holiday campaigns & seasonal sales with the capability of a mailer hitting homes in 5-7 business days from the time your creative is uploaded into the platform. 💻 📬 Get started mailing at hubs.la/Q03kkWt00 today! #DirectMail #Poplar #Marketing #FathersDay #SeasonalSales

What are the advantages of having all direct mail capabilities under one roof? 🏠 1. Streamlined communications 2. Cohesive strategy & planning 3. Faster turnaround times 4. Better data integration & insights 5. Cost efficiencies Learn more about how to consolidate your brand's direct mail efforts at hubs.la/Q03j6m2f0 #DirectMail #Marketing

We know summer is just around the corner but when it comes to direct mail it's important to plan ahead for upcoming seasonal campaigns. 📅 Our shared mail program is currently closing out for late July which means back-to-school for our parent-focused mailings. Hitting homes on 7/29, our Dads w/Kids Age 0-12, Moms w/Kids Age 0-12, and Moms of Teens & Tweens mailings require commitment by 6/18 and creative on 6/24. Reach out to us hubs.la/Q03mRp-Y0 to get your brand included in any of these back-to-school shared mailings! #BacktoSchool #SharedMail #DirectMail #Prospecting #Marketing

When it comes to A/B testing in direct mail, it's important to make sure you're following best practices in order to set your test up for success and gain significant learnings. Here are a few things to keep in mind when it comes to introducing an A/B test: 1️⃣ Be sure you're only testing 1 variable to receive clean test results. Whether it's a messaging, offer, product, imagery, or format test, it's important to focus on testing only 1 element. 2️⃣ Ensure your sample size is large enough to gain significant learnings. When it comes to standalone DM, we recommend mailing at least 25K circ per test cell. 3️⃣ Implement a test & learn approach to your direct mail strategy in order to optimize performance over time. Continuous testing helps your team learn what works best and can back out into cost efficiencies. Interested in A/B testing within an upcoming campaign? Reach out to us at hubs.la/Q03kv9DW0 for a custom campaign proposal! #ABTests #BestPractices #DirectMail #PerformanceMarketing #Marketing #Testing

In a digital-heavy world, catalogs offer a tangible, immersive shopping experience that can drive high engagement and sales right from a recipient's mailbox. 📫 For apparel & retail brands, they can bring your SKUs to life, allowing your brand ample room to communicate a wider range of offerings, and can create a lasting brand impression. From mini-format catalogs to standard catalogs with any number of pages you desire, we can customize your campaign to what we know will work best! Thinking about adding catalogs to your marketing mix? Get a cost quote at hubs.la/Q03d9ZfS0 #DirectMail #ApparelMarketing #Catalogs

Within the insert media channel, we offer a host of capabilities for different use cases: 📬 Prospecting: We have access to a broad universe of print and insert media options at a significant scale by placing your insert into outgoing retailer's shipments. 💸 We typically recommend partners select 1-3 titles for a first test which can yield significant learnings. 📦 Monetization: Your outgoing shipments can be revenue-generating by placing outside inserts (from our client base) into your brand's boxes, statements, etc. 💸 Estimated monthly revenue for program management can range from $20K - $100K (depending on # of partners, circ, etc.). Interested in learning more about the endless options within this channel? Reach out to us at hubs.la/Q03dq7TP0 #InsertMedia #Monetization #Prospecting #Marketing #DirectMail

Happy Q2! ☔ We're excited to announce that we're offering free housefile modeling tests this entire quarter for any first-time retention campaigns. By partnering with a data co-operative, we can create a housefile model that allows us to rank and score customer names based on purchase behavior to ensure you're mailing customers most likely to convert. This cost savings can translate close to $2.4K for a 50K circulation campaign. Reach out to us at hubs.la/Q03fN50x0 to take advantage of this deal 💸 #Retention #Marketing #DirectMail

📬 Many brands dismiss direct mail, assuming it's a costly and complicated channel. However, with modern tools, smarter targeting, and scalable options, it’s actually easier and more effective than ever. Don’t let these myths hold you back, direct mail can be a powerful driver of growth for your brand and we have the facts to prove it! 🚀 #DirectMail #MarketingMyths #EcommerceGrowth

incredible 🍏🥬💚

congrats! ✨

While you may think direct mail can't be as customizable as a digital or email campaign, we'd like to challenge that thought. Dynamic direct mail allows for the personalization of any aspect on the mailer 👩‍💼 A client who utilizes this hyper-personalized approach is Branch Furniture for their retargeting campaigns. With the help of pixel-based retargeting, if a potential customer was browsing for desk chairs on their website, they will receive a triggered postcard in as little as 3-5 business days with a desk chair included within the postcard's imagery vs another individual who was browsing online at desks and receives a postcard with desk imagery 📬 The brand even takes it a step further by calling out the recipient's first name and utilizing a custom QR code for each recipient that links to an appealing CTA with an offer code selected just for them 🌟 #Personalization #DirectMail #Customization #DynamicDM

With product-focused imagery and incorporating unique elements like a free sample, these personal care brands showcase best practices for tying artwork back to their industry 🧼🧴✨🪒 #DirectMail #CreativeExamples #Marketing

🎯 Boost Your Direct Mail Strategy with Lookalike Modeling! Lookalike modeling lets you target new prospects who look like your best customers! To utilize lookalike modeling you'll need two aspects: 1) Seed list – This is typically a file of your existing customers - those that are already engaged with your brand and bought into your product. Information about these consumers will be used to create the model that generates your prospect targeting list. 2) Segment size – This is the size of the audience that you will be reaching out to. The larger your segment size, the more reach you may have, but the less likely everyone will be quite as well-targeted. There are different attributes used in lookalike modeling, but the general idea is that you’re taking people who you already know are interested in your product and extrapolating that information to try and reach people who look & shop similarly but haven’t yet engaged with your brand. Using lookalike modeling for your prospecting campaigns can lead to higher engagement and better ROI on your campaigns 💌📈 Ready to find your next best customers? Reach out to us at sharelocalmedia.com/request-… to launch an upcoming prospecting campaign! #DirectMail #MarketingStrategy #LookalikeModeling