Check out how an apparel brand like Knix scales its direct mail program across shared mail & standalone direct mail to target customers across the funnel! 🛍️ For shared mail, the brand selects female-focused national mailings to target prospects that closely match its ideal customer profile at a low cost. Knix also utilizes the Poplar platform to efficiently set up win-back and trigger-based campaigns to lapsed customers. Read more at hubs.la/Q03d8jKC0! #Apparel #Knix #CaseStudy #ClientTestimonial

While majority of our partners are seeking direct mail solutions for their DTC/e-commerce brands, We wanted to share some successful examples from other types of industries that utilize direct mail and their call-to-actions: 🎓 Education: "Congratulations, You've Been Accepted!" 📞 B2B Telecom: "Call Us to Get Started!" 📍 Local Restaurants: "50% Off an Entrée" Interested in launching an upcoming campaign for your brand, book a demo of the platform with a member of the Poplar team at hubs.la/Q0390TlV0! #DirectMail #B2B #Poplar #DriveToStore

While seasonality in direct mail tends to follow the overall seasonality of the value prop, different brands see natural success at different times of the year. For example, we often see meal-kits pause direct mail efforts in the summer with people traveling, eating out, and spending less time in their homes. While some industries (retail, telecom, furniture) take an evergreen approach to DM, seeing success all year round while tailoring artwork imagery & content to each season and scaling circulation up or down depending on seasonality. Take a look below at the different industries we find perform the best during each season: 🏋️‍♂️🍵 Q1: New Year, New Beginnings: Key industries: Personal Care/Beauty, Meal Kits, Supplements, & Fitness 🌷✈️ Q2: Spring Sales: Key industries: Travel, Tax Services, Retail, & Home Improvement 📚🏕️ Q3: Summer & Back-to-School: Key industries: Kids Apparel, Outdoor, & Education 🎁📸 Q4: BFCM & Holiday Planning: Key industries: Retail, Stationary/Gifting, Nonprofit, & Luxury Goods Reach out to us at hubs.la/Q0395L960 to launch a campaign at the perfect time for your brand's peak seasonality. With little lead time needed, a mailing can hit homes in just 5-7 business days from the time a creative is uploaded into the platform! #Seasonality101 #DirectMail #PoplarPlatform

For subscription-based brands like meal-kits for example, every lapsed customer is an opportunity. With triggered direct mail through Poplar you can win them back—automatically and effectively! Here’s how it works: 🚀 Behavior-Based Triggers – Send a personalized postcard or offer when a subscriber skips a delivery or cancels the service. 🎁 Irresistible Incentives – Reactivate interest with exclusive discounts or a “come back” gift. 📦 FOMO Tactics – Remind them of the convenience and value they’re missing out on. With the right timing and messaging, direct mail can rekindle the love for your subscription-based brand! #DirectMailMarketing #TriggeredMail #Winback #MealKitMarketing #CustomerRetention #DTCGrowth

When planning for direct mail campaigns its important to know your lead times across the different direct mail types 💌 Our shared mail program operates off of a set campaign calendar where dates are unable to be customized and commitment is due about 5 weeks before the in-home date 📅 On the flip side, our quickest direct mail option is our solo DM platform, Poplar, where mailings can hit homes in as little as 3-5 business days from the time a creative is uploaded into the platform. This type of campaign is perfect for last-minute seasonal campaigns—whether it's Back to School, Spring Sales, or any seasonal event! ⚡ #Poplar #DirectMail #SoloMail #SeasonalMarketing #MarketingStrategy

Rethink your current marketing strategies when it comes to drive-to-store direct mail campaigns 🛒 🛍️ One way you can utilize Poplar's dynamic printing capabilities with this type of campaign is setting up a merge tag to seamlessly pull in the nearest store location to the recipient's address and placing this callout directly on the mailer. Interested in setting up a dynamic campaign like this? Reach out to the experts at hubs.ly/Q035PHcT0 #DynamicDM #DirectMail #DriveToStore

Direct mail campaigns with manufacturer’s coupons aren’t just seen—they’re saved! 🌟 Shoppers can hold onto them and redeem valuable savings on their next shopping trip, keeping your brand top of mind 🛒 🔹 High Perceived Value: Manufacturer-backed discounts grab attention and build trust. 🔹 Customer Motivation: Coupons create urgency and a reason to visit the store now. 🔹 Trackable Results: Easily measure campaign success by redeemed offers. 💡 Pro Tip: Use eye-catching designs and clear calls-to-action on your mailers to stand out in the stack! Ready to mail with success? 🖨️ Reach out to us at hubs.la/Q034D6w80 to launch a drive-to-store campaign for your brand. #DriveToStore #BigBoxStores #ManufacturerCoupons #DirectMail #Marketing

We might make it look easy but our team is behind the scenes ensuring that all goes smoothly for your direct mail campaigns from production to print 📫 Reach out to us at hubs.la/Q0355shN0 to hop on a demo of the platform! #ProductionCapabilities #DirectMail #Marketing

🚀 New Updates to the Poplar Shopify App! Make your direct mail campaigns more powerful, automated, and measurable: 🔹 Batch Mailings – In addition to action-based triggered mailings, you can now access batch mailings directly from Shopify! 🔹 Customer Segments – Target existing segments or create new ones to mail in minutes. 🔹 A/B Testing – With batch mailings, you can select more than one creative to test different offers, formats, or copy. 🔹 Streamlined Design – Our new campaign screen displays all of your active playbooks and any created batch mailings in a consistent design. Reach the right customers, optimize performance, and scale your direct mail strategy just like your digital marketing efforts! Get started at hubs.la/Q036pdLf0 #ShopifyApp #DirectMailMarketing #EcommerceGrowth #PoplarUpdates

🔑 Choosing the right printing method is key to a successful campaign. Below is a guide for when to utilize Offset vs Digital printing: 🤖 Digital Printing: - Perfect for personalized mailers (think names, offers, or segmented messaging). - Quick turnaround for short runs and tight deadlines. - Cost-effective for small to medium batches (below 30-50K circ) 🖨️ Offset Printing - Best for large-volume campaigns—lower cost per piece at scale (above 30-50K circ) - Superior color consistency and quality, ideal for detailed graphics. - Works with a wider range of paper types and finishes. Which method best fits your next campaign? Reach out to the experts at hubs.la/Q032H1rV0 to chat further! #ProductionCapabilities #OffsetPrinting #DigitalPrinting #DirectMail

🐾 See how @Lemonade_Inc powers personalized direct mail with Poplar 🐾 With Poplar's dynamic creative capabilities, the brand can customize each card to include the recipient's pet's name, match it with their extensive database of popular pet names, and print a personalized photo of a shelter pet with the same name on each postcard. In an age where personalization is key, Lemonade’s creative approach turns direct mail into a memorable experience, catching the attention of their target audience—and the results show for themselves 🐕💖 Check out the full case study below! ⬇️ heypoplar.com/case-studies/l… #DirectMail #ClientTestimonial #Marketing #Personalization #CaseStudy

Just like email, direct mail can be hyper personalized with the use of dynamic merge tags on the back-end. Utilizing the information you already know about your customer set can help send mailers tailored to an individual’s interests and behaviors 👥 Populating the closest store location to the recipient or calling out their name on an existing customer mailing are just a few examples of what you can do with dynamic direct mail. Interested in getting started, our team can help at heypoplar.com/contact-us! 📫 #Personalization #DirectMail #Marketing #MergeTags

Check out this guide on how Poplar’s dynamic creative capabilities make it easy to hyper-personalize your mail piece and build stronger connections with your audience 💌 hubs.la/Q03229K-0 #DirectMail #MarketingTips #Personalization

If you're a non-profit brand looking to ramp up marketing efforts, allow direct mail to be your solution 🤝🌎🌟 We have access to a full scope of targeting opportunities for prospecting tailored to non-profits, including transactional lookalike models, on-demand NFP models, demographic overlays, list buys, etc. We also have the ability to mail a client-provided list such as mailing to existing donors which could help support tentpole fundraising events, achieve donation goals, or keep your non-profit top of mind during key giving seasons. Direct mail can be a great way to provide potential leads with more in-depth information about your cause and can help drive donations for those who are already familiar with your non-profit 💌 #NonProfit #Marketing #DirectMail

💡 Want to know if your direct mail campaign is truly driving results? Incrementality is the answer that some other direct mail platforms tend to shy away from 📊 With the capability to take holdouts on any campaign directly in the platform, Poplar allows you to access the tools you need as a marketer to optimize your campaigns and inform future budget decisions 🌟 #DirectMail #Incrementality #MarketingROI #DataDrivenResults

An advantage of direct mail is that it's an extremely measurable channel with the ability to conduct matchback analyses for each campaign. To take it a step further, the Poplar platform even allows you to take holdouts on any campaign in order to measure the incremental benefit of the campaign. Incrementality can be incredibly helpful when measuring the true benefit of a marketing channel as it can help your team decide where to invest additional budget. Check out the article below all about incrementality: heypoplar.com/articles/incre… #DirectMail #Incrementality #Marketing

If your brand is new to direct mail marketing, check out this how-to guide below in order to get started mailing with confidence: hubs.la/Q0306k360 #DirectMail #TipsAndTricks #HowTo #PlatformDM

Check out our transparent platform pricing at hubs.la/Q02Y-hPw0! 💸 Toggle between each platform option to see how much you can save on a cost-per-piece basis with each plan. Format options include postcards, envelopes, bifolds & trifolds. #DirectMail #PlatformBasedDM