@Shacharo

Co-Founder & Chief Marketing Officer @EXCOPlatform

 New York, NY
ex.co
Joined March 2008
  • Tweets1.4K
  • Following336
  • Followers783
51Media
Shachar Orren retweeted
EX.CO@EXCOPlatformJun 9
EX․CO co-founder & CRO/CMO Shachar Orren joined Kevin Rice on the CEOs and ABCs podcast to talk about the journey of scaling a global company while navigating major life changes Watch here: hubs.ly/Q04kL__R0 #WomenInTech #WorkingMoms #CEOsAndABCs #Adtech
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Shachar Orren retweeted
EX.CO@EXCOPlatformMar 12
EX․CO’s co-founder and CRO/CMO, Shachar Orren, joined Beet․TV to share why video can’t be replaced by AI summaries and how publishers can capture attention, engagement, and protect revenue. Read more: hubs.li/Q046B0_j0 #VideoMonetization #CTV #AdTech #Programmatic
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Numbers and narratives: The strategic advantage of uniting the CMO and CRO roles fastco.expert/4hBD0lZ Written by @shacharo of @excoplatform

Numbers and narratives: The strategic advantage of uniting the CMO and CRO roles

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when integrated across the entire business.

fastcompany.com
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Beyond the walled gardens: A case for diversifying ad spend in a political year fastco.expert/3TQRSUk Written by @shacharo of @excoplatform
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Beyond the walled gardens: A case for diversifying ad spend in a political year fastco.expert/4eqr3yA Written by @shacharo of @excoplatform
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Shachar Orren retweeted
EX.CO@EXCOPlatform12 Jun 2024
At last week's @AdMonsters Ops, Katie Pillich of @thedailybeast and Grant Whitmore of @AdvanceLocal joined our co-founder @Shacharo on stage to discuss how publishers can reap the benefits during this year's political season.✨Recap: hubs.li/Q02BzRsG0

Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City.

blog.ex.co
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Shachar Orren retweeted
EX.CO@EXCOPlatform23 May 2024
A new video solution tailored for ad management partners has arrived, making #onlinevideo monetization and management seamless across multiple websites. 🚀 Our launch partner @WeAre1XL doubled monthly revenue! Full story by @Tim_Cross_ for @VideoWeek: hubs.li/Q02y8DQn0

EX.CO Launches Unified Video Tool for Publisher Sales Houses - VideoWeek

EX.CO, an online video platform, today launched a new video solution specifically geared towards publisher sales houses which manage multiple websites, aimed at making it easier to optimise and...

videoweek.com
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Hey there Vegas! If you’re at #CES come see our brand new #VerticalPlayer by @EXCOPlatform
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Plus you’ll get a cookie 🍪
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Shachar Orren retweeted
EX.CO@EXCOPlatform9 Jan 2024
ICYMI: We launched a new #verticalvideo player for the web last week! 🎉 This new player will redefine the way audiences consume and engage with video content on publishers’ owned and operated sites. Full details -> hubs.li/Q02fRF5y0 #onlinevideo #digitalpublishing

Let’s Go Vertical: Introducing EX.CO’s New Vertical Video Player for the Web

EX.CO’s new vertical video player for the web is positioned to redefine the way audiences consume and engage with video content on publishers’ owned and operated sites.

blog.ex.co
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Keynote speaker and Dow Jones CEO @almarlatour was followed by a panel on new revenue strategies featuring CROs Christine Cook of Bloomberg, Pamela Drucker Mann of Condé Nast, Lisa Howard of Hearst and Alex MacCullum of Washington Post, chaired by Exco's @Shacharo
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Very interesting panel on publisher revenue strategies with @pameladruck @cooktine Alex MacCallum and Lisa Howard. Moderated by @Shacharo at the @pressgazette event in NYC #MediaRevenue – at Manhattan, NY
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Shachar Orren retweeted
EX.CO@EXCOPlatform29 Aug 2023
In a world where #monetization shapes almost everything publishers do, EX.CO's co-founder and CMO @Shacharo stands at the helm of #video content. Read what she says are the key trends impacting the media industry via @MarTechSeries martechseries.com/mts-insigh…
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Shachar Orren retweeted
EX.CO@EXCOPlatform23 Jun 2023
And that's a wrap on #CannesLions2023! 🎉 We had an amazing time; the energy was electrifying. We loved seeing old friends and made exciting new connections too. We left feeling inspired to keep innovating!
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Shachar Orren retweeted
EX.CO@EXCOPlatform6 Jun 2023
“You’re killing it for us. That’s why I’m here today.”- @aqkraft on how @EXCOPlatform is helping @The_Arena_Group boost revenue. #AdOps #OpsNY #AdOps2023
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Shachar Orren retweeted
EX.CO@EXCOPlatform7 Mar 2023
We're ecstatic to announce that we have been named "Best Digital Video Monetization Program" in the Digiday Video & TV Awards! We're so excited to see what else 2023 brings. Congratulations to all of this year's amazing winners! See the list 👉 hubs.li/Q01FJtD00
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Every few years, a new bit of jargon becomes inescapable in #adtech. Supply path optimization is a phrase that has stuck around and there's a good reason why. Find out why SPO is so important 👉 bit.ly/3SFXyi6 #programmatic #mediabuying RT @Shacharo
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Shachar Orren retweeted
EX.CO@EXCOPlatform7 Dec 2022
Congratulations to EX.CO's co-founder and CMO @Shacharo for winning this year's Best in Biz Marketing Executive of the Year! We're incredibly fortunate to have her at the helm of all our marketing efforts. Full list of winners, visit bestinbizawards.com/2022-win….
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Shachar Orren retweeted
EX.CO@EXCOPlatform16 Aug 2022
Did you hear? 👂 EX.CO was named one of 2022's hottest #martech companies by @BusinessInsider! 🎉 Congrats to our co-founders @tompachys and @Shacharo! Full story: businessinsider.com/the-hott…
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Shachar Orren retweeted
EX.CO@EXCOPlatform28 Jun 2022
Our co-founder and CMO @Shacharo took the stage today in front of a packed audience at the #NarrativeSummit in Tel Aviv to talk about influencer marketing and #webpersonalization. 🎉
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