Influencer marketing is not the only story customers want to hear anymore.
Customers want real, not reel.
While Influencers are incredible for reach, inspiration, discovery. But when it comes to trust? Credibility? Conversion? There’s a new voice in the room: your customers.
Not scripted. Not filtered. Just honest.
Why customer-generated content is the future of brand engagement 🎤
Customers aren’t just buying products—they’re shaping brand narratives. In an era of AI-driven interactions and influencer-heavy marketing, authenticity is what sets brands apart.
That’s why customer-generated content (CGC) is becoming a game-changer.
From elevating customer support to fueling marketing and product innovation, CGC builds trust, deepens connections, and turns loyal customers into brand advocates.
See why brands that embrace CGC are creating stronger, more engaged communities.
Read more: sendhark.com/hark-blog/why-c…
Hark retweeted
This week on the show we have Fran Brzyski, CEO and Co-Founder of @sendhark.
In this episode, Fran shared how customer-generated content drives loyalty and growth through actionable feedback and cross-department integration. Click to listen: churn.fm/episode/humanizing-…
ALT Image to promote the latest episode of Churn FM with profile pictures of guest Fran Brzyski and show host Andrew Michael. There is a title in the center of the image with the logos of Churn FM and Hark. The title of the episode is “Humanizing Feedback: Hark’s Vision for Customer-Generated Content”.
How Road Runner Scooters cut resolution time by 39% with Hark 🚀
When customer experience is a priority, every second counts. Road Runner Scooters partnered with Hark to streamline support, reduce back-and-forth interactions, and improve one-touch resolution by 20%. The result?
Faster issue resolution, a smoother warranty process, and better insights from Customer Generated Content.
Read how they transformed their CX with Hark: buff.ly/l7nlqIQ
#Hark #CXInnovation #CustomerSupport #VoC #CustomerSpotlight
Voice of Customer (VoC) data is a game-changer for improving customer satisfaction and loyalty. By addressing issues proactively, personalizing interactions, and building trust, you can create a stronger CX strategy.
Road Runner Scooters recently partnered with us to supercharge their customer experience, the results speak for themselves:
✅ 39% improvement in resolution time
✅ 22% decrease in touches per ticket
✅ 20% increase in one-touch resolution
✅ 25% improvement in reopen rate
With Hark’s Connected Guided Communications (CGC) solution, Road Runner streamlined processes, reduced friction, and delivered faster, smarter support.
Ready to see how CGC can transform your CX metrics? Read the full story: buff.ly/46t0kgq