A couple notes about our @Blueprint_2024 findings on reasons voters gave for not supporting Harris, namely the high performance of the reason, “Kamala Harris is focused more on cultural issues like transgender issues rather than helping the middle class.” 1. We had to test this language. It was the Trump campaign’s closing paid media attack, comprising about 41% of their ads in the closing weeks. We had to see if it worked. If it hadn’t, it would be at the bottom of the chart with everything else that didn’t work. 2. If you are skipping over the incredibly alarming findings in this poll on inflation and immigration, which outperformed our findings on cultural issues with voters overall and Latino voters especially, maybe that validates the perception problem Democrats have on where our focus lies.

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