AI video (like this) is CRUSHING it right now for lawyers...but only if you know how to finesse it. The trick? Knowing how to shoot the right footage with humans, then use AI to create engaging scenes and scale your content outputs. What you’re seeing is just a 3-second clip pulled from a 30-second video we shot. Our editing team grabbed the hook and used AI to cut it into an engaging scene. In this case, it’s a play on our service—we run ads to help lawyers build brand awareness and, as I like to say, “make them famous.” We turned that idea into creative, ran it as an ad, and it’s pulling lawyers straight into our funnel. The best part is these videos can be used for both paid ads and organic posts, allowing you to scale creative output with minimal inputs. If you’re a lawyer and you’re not testing AI video yet… you’re leaving attention (and cases) on the table. #lawyer #lawfirmmarketing

AI search is changing how people hire lawyers. When someone asks ChatGPT for “the best lawyer near me,” the answers don’t come from ads — they come from trusted citations. Here’s what influences whether your law firm shows up: ✅ Authority signals – Verified listings, bar associations, and reputable legal directories. ✅ Content quality – Clear, well-structured answers on your website that match client questions. ✅ Entity consistency – Your name, address, and practice areas consistent across the web. ✅ Client reputation – Reviews, testimonials, and case results that establish credibility. ✅ Local relevance – Proximity and local citations that tie your firm to the area you serve. Google isn’t the only search engine anymore. If you’re not optimizing for AI platforms, you’re already falling behind. The firms who adapt to Generative Engine Optimization (GEO) will own the next decade of client growth. #LawFirmMarketing #AIsearch #LegalMarketing #LawFirmGrowth

Most lawyers are still making commercials—slow-mo courthouse walks, dramatic handshakes, the kind of stuff built for TV. Problem is, TV is dead. Social isn’t TV. People don’t come here to watch your commercial, they come here to be entertained, informed, or educated. If you want your ads to work, stop making commercials and start making content. Here’s how: 📷 Skip the stock images — they might get clicks, but they don’t convert into clients. 📷 Shoot vertical video only. Nobody’s turning their phone sideways. 📷 Mix it up: Talking head videos from YOU (the lawyer) Behind-the-scenes of your staff with captions Memes & trending creative Bottom line: your ads are boring. Adapt or keep wasting money.

As a lawyer, you've probably tried Google's Local Service Ads before. Maybe they worked great initially but then performance dropped off. Or maybe you never got the quality of leads you were promised. You're not alone. After managing LSAs for over 100 law firms, we've seen exactly why most firms' campaigns fail – and more importantly, how the top performers are still getting quality leads at 1/3 the cost of traditional PPC. I just published a video breaking down the exact changes Google made to LSAs in the last 6 months, and how successful firms have adapted their targeting to maintain lead quality. This is the same approach that helped one of our clients revive their failing LSA campaign from 2 leads per month to 47 qualified leads – all while other firms in their market saw their LSA performance continue to decline. Watch the video below 👇

Great feature on @Miami_Living about how our founder and CEO @ryanwashere is changing the way the agency game is played. miamilivingmagazine.com/post…