Driving Growth for B2B & Industrial Brands with SEO // Founder at LATT SEO
Subscribe to my YouTube (FREE)
Joined May 2016
- Tweets974
- Following136
- Followers108
- Likes83
Pinned Tweet
This B2B SEO playbook landed inbound from NASA, SpaceX, & Fortune 500. No hacks. Just intent. 🧵
Don't let zero search volume fool you. Even pages with no apparent search demand can drive dozens or hundreds of visitors if they make business sense. Always create valuable content that aligns with your business goals.
Keyword tools can be misleading. High search volume for terms like "scrap metal" doesn't guarantee customers due to broadness & competition. Focus on phrases your ideal customers actually search for to drive conversions.
Found a page selling $12,700 hydraulic presses getting 6 visitors/month. ~1,000/month searching for exactly this.
Blockers: keyword missing from title, two duplicate category pages, no content on the page.
Days of work, sitting there for years.
I asked a packaging founder how buyers find his new company."
They don't. We don't exist."
He's doubled revenue every year - all from reps knocking on shipping docks. Then he launched a new brand, and realized none of that door-knocking equity carries over online.
Best-run shop in the market. Completely invisible the second a buyer searches instead of walking in.
That's the trap for a lot of great industrial companies right now.
Most B2B industrial sites pull almost no traffic. Not because the product is wrong. Because the site was built for the owner, not the buyer.
3 areas that actually move rankings 🧵
3. Answer the questions buyers ask before they call.
Lead times. Tolerances. Certs. MOQs. Most sites bury this, so the buyer moves on. Put the real answers on the page and you show up in AI search already half-sold.
Your B2B website is probably broken on mobile.
And it's costing you customers every single day.
The worst part? Sites can score "99/100" on mobile tests and still be completely unusable.
While competitors ignore this, you can stand out.
Mobile optimization directly impacts your traffic, rankings, conversions, and revenue.
Most B2B sites are losing thousands in traffic due to WEAK category pages.
I broke down the 10 factors that make this work for B2B: youtube.com/watch?v=sxuJi_Gy…
Most websites are sabotaging their SEO with terrible H tag structure.
Just audited a site ranking #17 that should be top 5.
The issues:
H2 tags before H1
Wrong keyword in H1
Zero hierarchy logic
The fix takes 10 minutes.
Here's how to structure H tags properly:
ONE H1 per page (your main keyword)
H2s for major sections
H3s nested under H2s
Sequential order matters
Think of it like an outline:
H1 → Main topic
H2 → Section
H3 → Subsection
H2 → Section
H3 → Subsection
Pro tip: Don't use heading tags just because they "look big" - use them for semantic structure.
Google CAN read messy HTML, but clean structure = easier indexing = better rankings.
Also helps AI crawlers understand your content for AI search results.
Check your site right now. I bet you'll find issues.
Full walkthrough: youtube.com/watch?v=Ab0AEcr0…
Your B2B content isn't working because:
1. No optimization strategy
2. Takes too long to create
3. Doesn't convert visitors to leads
Fixed all 3 with an AI system generating 50+ leads/month: youtube.com/watch?v=HzuqYGfl…
67 monthly visitors → 3,900 monthly visitors
Same niche. Same keyword. Better optimization.
I recorded the entire audit process showing exactly how to compete against sites with 4x your domain authority.
youtube.com/watch?v=cvA15Kul…
Everyone’s chasing backlinks, but these 3 SEO fixes move rankings immediately.
1. H-tag structure
2. Add real content
3. Internal links
Check it out: youtube.com/watch?v=96-_AgYd…
Would you pay for a DR 79 backlink?
... if it had 0 organic traffic, links to online casinos, and ranks for only 3 keywords?
Analyze the full picture before building links.
youtube.com/watch?v=6OT72LML…
I grew traffic by 360% on ONE e-commerce page.
4,814 → 22,158 sessions
211 keywords ranking
Multiple #1 positions
Here's the exact 4-step framework I used:
🧵
4/ PAGE ARCHITECTURE
The game-changer:
Reduced crawl depth from 5+ clicks to 1-2 clicks.
How? Added page to main nav + footer menu.
This told search engines: "This page is important."
Rankings followed.