Is marketing automation for senior living communities worth the time, effort, and money? It CAN be, but only if you’re ready for it. On the other hand, it can be confusing, sometimes defeating and distracting, if you’re not. A few things we teach SL communities to consider prior:

Selling senior living is harder this year than it ever has been. (podcast link at last tweet) And, the experience of selling it can feel very odd (on both sides of seller and buyer). Part of being successful at selling SL comes down to systematizing sales and humanizing oneself👇🏻

"A team is not a group of people who work together. A team is a group of people who trust each other." -Simon Sinek I didn't understand this quote from experience, when years ago I first heard it. But the longer I have worked with the @ClearPivot team, the more I do.(understand)

From #7 in this article: 6,000 online searches related to senior care are made every hour in the US. Senior living and care marketers with strong SEO strategies have the advantage in today’s landscape. (Source: Senior Housing News) 6,000. An hour. invoca.com/blog/senior-livin…

Having worked with Chris Strom (@cgstrom) since 2010, it's a joy to see him relay his career in more in detail here. A touch of the origin story, the journey from then to now, and lessons learned from clients' unsuccessful bad habits that unfortunately still go on. Takeaways:

Get some free help and don't do it alone: youtube.com/watch?v=ndP9s0P5…

Custom retention is essentially about keeping a meticulous but delicate full-lifecycle record of how your customer interacts with your product. Look afresh at onboarding, support, and cancellations, and adapt thoughtfully to what your data tells you. clearpivot.com/blog/4-tips-t…

Got my cert! Huzzah! Onboarding a new HubSpot customer has never looked more buttoned up and structured. Biggest takeaway is that a good onboarding system and structure helps give practical ways and means for YOU to cultivate and nurture each customer. app.hubspot.com/academy/achi…

If you can imagine a use case for your customer data, Zach Wenthe (@zwenthe) from Treasure Data can help make that a reality. Here are 3 big takeaways from his talk on Ep 38 of our Marketing Hero Podcast (link at last tweet), where storytelling and data all came together for him.