Business coach for PT, OT & SLP clinic owners. PT for 30 years, built and sold my own practice.

Atlanta, GA
Joined September 2009
Have I seen La La Land in theaters twice this week? Yes. Yes I have. @LaLaLand
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I offered to “help” Claude Code with a project it’s been working on for me and this was its response. “Short answer: no—please don’t.” What a world we live in.
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When reimbursement changes, the owners who handle it well already know their numbers. They can separate a genuine problem from a scary headline. The free Monday Margin Check helps you see whether last week made money. get.clinicvitalsigns.com/mon…
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In the early years, I took cash advances on my credit card to make payroll, then sat in the parking lot doing the math I'd been avoiding. When money got tight, I absorbed it personally. It felt responsible. It also hid the truth: the business wasn't handling the problem. I was.
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Not all money is good money. A payer can look decent on the fee schedule and still cost you more than it pays once you count credentialing, eligibility checks, denials, appeals, and slow payment. When reimbursement gets tighter, run the math before you chase every visit.
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One brutal Friday makes you want to redesign the intake process. Slow down. Pull the numbers first. A steady flow of new patients is a pattern you plan around. One bad cancellation day is noise. Build the standard around what keeps happening, not your worst day of the quarter.
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I work with owners who are still carrying a full caseload. I get why they stay in it. I stayed in mine too long too. The revenue felt safer with me producing. Patients asked for me. Stepping back felt like the risky move. But staying in was the risk. I just couldn’t see it yet.
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Most owners hire because the schedule is full and the team needs help. That makes sense. But if the clinic doesn’t have a training structure or clear standards, the hire won’t fix much. You didn’t solve the problem. You added one more person to the same system.
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