Cofounder of @dootrix | Serial Entrepreneur | Nominated UK Tech Business of The Year | Multiple App of the Year | Speaker at places | Doing the Next Thing NOW

United Kingdom
Joined December 2006
"So to put this into perspective on the $20 codex plan, you can run this little tool and it can tell you how much you're actually spending if that was in token costs."
1
21
Rob Borley retweeted
Alex Hormozi
@AlexHormoziMay 11
If you have one thing holding the business back - speed up cycles. Go from meeting weekly to daily. Start all meetings with the metric you wanna improve. Go granular on individual accounts. This is the fastest way I've seen big turnarounds happen. Cram a year of work into weeks.
227
161
12
2,561
177,651
If you haven't seen Micky van de Ven's solo goal yet watch this! 😱 ...and if you have seen Micky van de Ven's solo goal watch it again! 🤯 #UCLGOTD | @Heineken
558
4,455
853
38,944
4,658,419
OH MY WORD MICKY VAN DE VEN 🤯 Incredible goal by the Spurs centre half, as he runs the full length of the pitch before a fantastic finish past Kotarsi - INCREDIBLE GOAL! Watch live on @tntsports & @discoveryplusUK
347
2,499
1,348
18,875
2,498,762
Rob Borley retweeted
Mark Manson
@Markmanson20 Oct 2025
Success isn't finding the one trick or secret nobody knows. It's doing the boring things everyone knows about but are too undisciplined to do. Get good at being boring.
110
144
8
1,221
44,549
Son Heung-min leaves Tottenham Hotspur as a winner, as a club legend. Bilbao will never be forgotten. Son’s a bona fide Spurs great for the goals, assists and skills, for the commitment, leadership and for that European trophy. For the smiles, too. Son brought so much joy to Spurs fans with the way he played and with his sunny demeanour. He brought so much to the Premier League.  Right decision to leave, Son’s 33 and slowing but inevitably a hugely emotional decision. Son’s been at Spurs a decade, 173 goals in 454 appearances and that record-making, goalscoring partnership with Harry Kane. Son was creator and finisher, at his best unstoppable as he darted in from the left, all balance, burst of pace and touch taking him past defenders, opening up the shooting opportunity. Opponents knew what was coming but too often, too quickly Son was upon them and past them. He was also tough and, as a few full-backs discovered, could look after himself.  Son leaves so many memories: that solo goal against Chelsea in 2018; that virtuoso goal against Burnley in 2019, beating seven players (voted Match of the Day’s Goal of the season and FIFA Puskas award); and so determined he played with a fracture to his arm and still scored twice against Villa in 2020. Son scored four goals in one game against Southampton and twice in a 6-1 rout of United at Old Trafford, both in 2020. He celebrated a century of PL goals in trademark style against Brighton in 2023, cutting in from the left and rifling a shot in; even scoring direct from a corner against United in 2024.  Accolades include PL Team of the Year 20/21, PL Golden Boot winner 21/22, three-time Spurs Player of the Season, and, most memorably, Europa League-winning captain. Good luck to Son in his next adventure, in MLS or wherever. #THFC
137
483
39
4,666
323,214
Rob Borley retweeted
Alex Hormozi
@AlexHormozi9 Jun 2025
Consistency is the currency of credibility.
345
882
28
6,421
203,300
Winning is not enough. People can get lucky and win. People can be assholes and win. Anyone can win. But not everyone is the best possible version of themselves.
67
131
7
1,099
56,643
Focus on effort, not outcomes. It’s insane to tie your wellbeing to things outside of your control, Marcus Aurelius said. If you did your best, if you gave it your all, if you acted with your best judgment—that's a win…regardless of whether it’s a good or bad outcome.
73
739
21
4,222
159,746
34
322
16
2,984
134,493
How are we all feeling about facing this PSG side in the UEFA Super Cup final?
338
22
40
1,618
196,308
"A great man is hard on himself; a small man is hard on others." — Confucius
64
319
17
2,526
100,580
Something strange has happened over the past few months. Quitely, almost in the background.... How do you feel about the seemingly mandatory adoption of AI tooling? There is a very big risk of having, paying for, all the tooling... but having no real plan on how to use it.
1
1
2
48
A useful frame for the LLM is to consider them as the OS of the AI wave. And right now the battle for dominance is raging. Remember the dawn of mobile? - Blackberry - Windows Phone - Android - iOS .... and more. Only 2 survived.
2
1
1
137
99% of your problems can be solved by: - lifting weights - eating real food - doing hard things - sleeping 8 hours - walking 10k steps - getting off your phone - holding yourself accountable Simple. Not easy. But life-changing.
14
15
126
3,896
Nobody wants to talk about it.... BUT the future of the workforce is changing. Organisations and individuals are sleepwalking into a radically different future.
1
1
2
44
Rob Borley retweeted
No longer hiring junior or even mid-level software engineers. Our tokens per codebase: Gumroad: 2M Flexile: 800K Helper: 500K Iffy: 200K Shortest: 100K Both Claude 3.5 Sonnet and o3-mini have context windows of 200K tokens, meaning they can now write 100% of our Iffy and Shortest code if prompted well. It won’t be long until AI will be writing all the code for Helper, Flexile, and Gumroad. My guess is by the end of 2026. Our new process: 1. Sit and chat about what we need to build, doing research with Deep Research as we go. 2. Have AI record everything and turn it into a spec. 3. Clean up the spec, adding any design requirements / other nuances. 4. Have Devin code it up. 5. QA, merge, (auto-)deploy to prod.
533
917
446
12,736
3,702,656
“If all your beliefs line up into neat little bundles, you should be highly suspicious.” — @naval
45
38
1
539
24,975
“When making plans, think big. When making progress, think small.” — @JamesClear
55
303
11
2,849
98,965
Super interesting article on agent ecosystems. Agentic Mesh: The Future of Generative AI-Enabled Autonomous Agent Ecosystems by @ericmbroda in @TDataScience towardsdatascience.com/agent… #martech
4
1
12
1,417