Comms & AR advisor to tech execs; Executed a strategy that reshaped perceptions of @Genesys and contributed to its $21B valuation.

San Francisco
Joined June 2009
Email and Collaboration Security is more critical than ever as organizations face increasingly sophisticated threats. @Gartner_inc’s new ‘most read’ Magic Quadrant shines a spotlight on the vendors and approaches helping secure critical communications. linkedin.com/posts/rhilsen_m…
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Most decisions aren’t about right and wrong. They’re about tradeoffs. Business, technology, education, and life all require balancing competing priorities. When someone insists there’s only one objective, it’s usually worth asking what got left out.
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Rob Hilsen retweeted
#AI tools are everywhere. Real outcomes aren’t. So what actually delivers results? In a recent @nojitter article, analyst @rhilsen shares what AI buyers should look for, and how RingCentral turns AI into impact: ringcentr.al/3NVmswm.
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NICE acquires Cognigy for $955M. Salesforce + ServiceNow invest $1.5B in Genesys. Two paths to AI-driven CX: control vs. alignment. @FinbarrBegley: “It’s a public signal they’re aligning, not competing, with Genesys.” nojitter.com/contact-centers…
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Category creation unfolds when: • A neglected, urgent need gains clarity • A unified response takes shape • A platform emerges—not just to inform, but to influence Within cybersecurity, the future (category) is in adaptive human protections: linkedin.com/posts/looknow-a…
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A message at @Zendesk Relate was on resolution as a primary customer service metric. Resolution isn’t just about outcomes—it’s also how the process feels. AI & automation should focus on helping get stuff done. Let’s sound like we care while doing it. linkedin.com/posts/rhilsen_c…
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Mimecast’s CEO told @CNBC that cyberattacks are increasingly monetized and used as geopolitical weapons. As threats grow, the human risk element is key. @Mimecast, a Leader in the 2024 @Gartner MQ for Email Security, secures 1.7B+ emails daily. linkedin.com/posts/rhilsen_c…
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