Listing a creator program shouldn't cost studios a subscription, a per-seat fee, or a cap on how many creators you can reach. For years, it has - and today we're changing that! FirstLook is launching @creatorsdotgg, the first all-in-one creator CRM for game studios. You can list your creator program, onboard creators and distribute keys for $0. No subscription. No per-seat pricing. No request caps. You only pay when you either choose to fund a paid campaign or want additional creator functionality. List a campaign in under 10 minutes and put it in front of tens of thousands of creators. Get keys in their hands the same day. We've already got 50+ campaigns and programs listed on Creators.gg, including studios like @StarbreezeAB, @brainjargames, @IOInteractive, @BULKHEAD and @superevilmegaco. We've also put this to work powering the Esports World Cup's $2M creator program, bringing tens of thousands of creators into the network. Creator relationships are one of the most underrated growth channels in games, and we want every studio to be able to build them, not just the ones with the biggest budgets. Super proud of the team for working on this!! If you run a studio, list your program today - or comment here with 'sign me up!' and i'll get in touch. Links in comments :)

FirstLook is launching our AI tools today. @firstlookgg Agent is the world's first marketing copilot for games. We collect more in-game and out-of-game signals than anyone. Hundreds of game teams are already using us in beta to answer questions like: "Which players played the demo 10+ hours but didn't buy?" "What do players actually think about the new patch?" "Draft a Discord announcement for lapsed playtesters and send it." "Walk me through setting up an NDA-gated playtest." Tag cohorts, send invites, manage Discord roles, draft campaigns, all from the conversation. We also shipped an MCP server, so studios can pull their FirstLook data into Claude, GPT, Codex, or Cursor and build their own workflows on top. I'm always conflicted when I read an AI announcement. Is this vaporware that was vibe coded last night, or is this going to 2x my productivity? Both have been true for me. For game studios, I haven't personally seen much that's been a net positive. Mostly demoware I can't put into practice. Product and marketing are perfect use cases for AI in games. It's very hard to correlate disparate systems of information into takeaways, but it's very clear what outcomes we want: finding the fun, better player experiences, retaining players, bringing back churned players, and finding new players for cheap. This is just the beginning for FirstLook Agent. Today, you can ask it questions. Soon we'll proactively suggest the biggest growth opportunities for your game, the best places to put your marketing dollars, and a lot more. If you want to check it out, get started here: firstlook.gg/agent