Listing a creator program shouldn't cost studios a subscription, a per-seat fee, or a cap on how many creators you can reach. For years, it has - and today we're changing that! FirstLook is launching @creatorsdotgg, the first all-in-one creator CRM for game studios. You can list your creator program, onboard creators and distribute keys for $0. No subscription. No per-seat pricing. No request caps. You only pay when you either choose to fund a paid campaign or want additional creator functionality. List a campaign in under 10 minutes and put it in front of tens of thousands of creators. Get keys in their hands the same day. We've already got 50+ campaigns and programs listed on Creators.gg, including studios like @StarbreezeAB, @brainjargames, @IOInteractive, @BULKHEAD and @superevilmegaco. We've also put this to work powering the Esports World Cup's $2M creator program, bringing tens of thousands of creators into the network. Creator relationships are one of the most underrated growth channels in games, and we want every studio to be able to build them, not just the ones with the biggest budgets. Super proud of the team for working on this!! If you run a studio, list your program today - or comment here with 'sign me up!' and i'll get in touch. Links in comments :)

When Frank Gibeau took over @zynga , the stock was at $1.87 and the company had missed mobile entirely. 16 of 17 VPs left within months. The exit was $12.7 billion. On the latest Gaming Founders Podcast he walks through exactly how: a culture reset grounded in the founding story, cutting 120 projects down to a handful, and an M&A strategy that let acquired studios keep their identity. Thanks to Frank for joining and @kevinyzhang for cohosting. Full episode in the comments!