Mostly found in the worlds of insight, marketing and endurance sports, with a dabbling of Tintin. Editor at Research World.
Dunk's Green, England
Joined November 2011
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It normally backfires when an advert's humour has an exclusive/individual target. But why isn't this the case in @Etsy's latest campaign? tinyurl.com/3cupf86m
#advertising #marketing #humour
Why are we all laughing at @etsy's latest ad? tinyurl.com/3cupf86m
#humour #advertising #brandbuilding
How do you create an ad that laughs at an individual but doesn't backfire on your brand? tinyurl.com/3cupf86m
#advertising #humour #brandbuilding
Why are 1,000 Jeffs funnier than 1 x billionaire? Great new ad from @Etsy.
tinyurl.com/3cupf86m
90 years of humour in advertising. A great case study about @MaltesersUK courtesy of @creativesalon tinyurl.com/yjmwuehh
How laughing at yourself can be a sponsorship campaign win tinyurl.com/59njm4md
#brandbuilding #humour
How do you use self-deprecatory humour to create a successful sponsorship campaign? Answers here 👉️ tinyurl.com/59njm4md
#brnadbuilding #sponsorship
Which #worldcup answers hit the net with humour? Which hit the post? And which go over the bar? Answers available courtesy of the @TheDrum tinyurl.com/3fc3abax
Made in Scotland. Made with iron. Fuelled by humour. Learnings from a comedy masterclass/sports sponsorship cocktail tinyurl.com/59njm4md
#humour #advertising #brandbuilding
Great use of humour from @LAYS in their #worldcup ad. Great write-up on the whys/hows by @System1Research's @tomewing tinyurl.com/2a7nd2my
Made in Scotland. Made of Iron. Fuelled by humour. A sponsorship and comedy combined masterclass from Glasgow 2014. tinyurl.com/59njm4md
#humour #sponsorship #brabdbuilding
Do you want to know how humour can help brands who are tier 2 sponsors at events outperform their richer, tier 1 rivals? If so, follow the @irnbru blueprint tinyurl.com/59njm4md
#marketing #sponsorship
If you're a B2B brand, would you rather be weird and remembered, or normal and forgotton? Great article by @Giles_Edwards tinyurl.com/4ydan3k8 #marketing
Self-deprecating humour makes fun of oneself in a lighthearted way that creates a social bond.
But how do you translate this into a sports sponsorship campaign?
@irnbru & @stripecom have the answer
tinyurl.com/59njm4md
How can you outthink competitor sponsors at sports events?
What's the benefit of using pre-existing cultural tensions to make an audience laugh vs manufacturing them yourself?
RN-BRU's Glasgow 2014 campaign with Stripe Communications has the answer.
tinyurl.com/59njm4md
