
Former Chief Executive Officer @WPP - #creativity #bigdata, #digital #marketing, #socialmedia, #ecommerce, #WPPStream
London
Joined February 2009
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Mark Read retweeted
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
That’s why we’re expanding our applied AI research team. We’re bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
Mark Read retweeted
Bold creativity. Powered by AI.
See how WPP is redefining marketing: wpp.com/ai
#TransformingHowWeCreate #AI
Mark Read retweeted
Customers have really responded to our From America, For America offer of employee pricing. @Ford sales were up 16% in April. @FordTrucks had best April sales in 25 years. Hybrids, Maverick and Bronco all set new records and @LincolnMotorCo had best April since 2007. I'm proud of our team for working so hard to serve our customers! fromtheroad.ford.com/us/en/a…
Mark Read retweeted
Exclusive: AI doesn’t dilute the business case for creativity, it strengthens it – @ReadMark @WPP buff.ly/3Vfy7pp
Mark Read retweeted
@WPP is proud to join the @allianceopenusd, working alongside @nvidia, @Adobe, @Pixar, @Apple, @autodesk and other industry-leading companies to shape the future of 3D content.
Read more on WPPiQ 👉 ow.ly/tC9k50QX9l6
#OpenUSD #GTC24
Mark Read retweeted
Replying to @GovKathyHochul
@GovKathyHochul is giving power back to communities by opening NY's waters, one pool at a time. We're thrilled to have partnered with @pluspoolny on this major announcement, helping craft the brand messaging and envision what safe, accessible +pools might look like.
Mark Read retweeted
We have dozens of reasons to celebrate as @krispykreme has named VML as its global creative agency partner. 🍩
VML is tasked with developing creative strategy and visual identity for Krispy Kreme and will handle both global and U.S. creative and media responsibilities.
Mark Read retweeted
A month ago, @_MelEdwards, @readmark & I — along w/our great teams — launched VML, uniting @WunThompson & @VMLYR. Grateful for the energy of our @vml_global team, client partners & @wpp friends worldwide. Inspired by the connection & collaboration already happening. #VMLconnected
Mark Read retweeted
Our Chief Creative Officer Rob Reilly discusses his new ‘Screaming Creativity’ podcast, the best work right now, #AI and the future of the industry with @adage👇
adage.com/article/agency-new…
Mark Read retweeted
Congratulations to Jonathan Adashek (@jonathanadashek), IBM’s SVP, marketing & communications & CCO, for receiving the inaugural David Finn Award presented by @PRWeekUS & Ruder Finn as part of PRweek's Hall of Fame 2023 honors! 🙌
Details: okt.to/UoZmv6
Mark Read retweeted
“You’re going to be super-charged. The creative process will be supercharged” - @nvidia Founder and CEO Jensen Huang talks with @WPP CEO @readmark onstage at @Cannes_Lions about the transformative opportunities of AI for marketing and our industry
#WPPCannes #CannesLions2023
Mark Read retweeted
📣 JOIN US @Cannes_Lions: Tuesday 20 June at 11:30 in the Palais - @WPP CEO @readmark and @nvidia Founder and CEO Jensen Huang discuss the transformative potential of AI and its role in driving the future of marketing 👉 bit.ly/42GO1uK
#WPPCannes #CannesLions
Mark Read retweeted
@WPP partners with @nvidia to build a generative AI-enabled content engine for digital advertising, creating photoreal commercial assets for clients in scaled production for the first time. Discover more about this pioneering offering 👉 bit.ly/3MGPM4S
Mark Read retweeted
Corporate spin-offs are tough to master, so @WPP agencies @LANDOR_FITCH, @WunThompson and @fgs_global came together to identify the secrets of a successful spin.
Discover the five critical factors to consider 👇ow.ly/npaT50Oux4L
Mark Read retweeted
AI use in advertising an ‘opportunity’ not a threat, says WPP chief on.ft.com/41JNIzm



























