@readmarki
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Former Chief Executive Officer @WPP - #creativity #bigdata, #digital #marketing, #socialmedia, #ecommerce, #WPPStream
London
Joined February 2009
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Mark Read retweeted
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
That’s why we’re expanding our applied AI research team. We’re bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
This is why creative industries exist and will continue to prosper if we embrace these new technologies. #prompt
Mark Read retweeted
Bold creativity. Powered by AI.
See how WPP is redefining marketing: wpp.com/ai
#TransformingHowWeCreate #AI
Mark Read retweeted
Customers have really responded to our From America, For America offer of employee pricing. @Ford sales were up 16% in April. @FordTrucks had best April sales in 25 years. Hybrids, Maverick and Bronco all set new records and @LincolnMotorCo had best April since 2007. I'm proud of our team for working so hard to serve our customers! fromtheroad.ford.com/us/en/a…
Thank you for a very productive discussion. WPP is committed to the UAE and thank you for your support to our company and our people and fostering an environment where business can prosper.
Today, I met with Mark Read, CEO of WPP, one of the world’s largest marketing and communications services groups. During the meeting, we discussed the UAE’s strategic vision to cement its position as a global hub for the creative economy and to foster a distinguished business community that brings together the world’s leading names in this field.
We believe that marketing and communications are key drivers of economic growth and essential enablers for the success of companies across various markets.
The UAE will remain a committed partner to leading global institutions, while Dubai continues to strengthen its position as the premier destination for companies that drives meaningful impact and redefine innovation across communication, media, and digital marketing, contributing to the development of a globally integrated, creativity driven economic model.
Congratulations to all @Ogilvy
We are incredibly honored to be the #CannesLions2024 Network Of The Year. This recognition reflects the exceptional work of our teams & clients, & the profound impact of #BorderlessCreativity in shaping a better world. okt.to/9QSyhP
#TeamOgilvy #OgilvyCannes
Congratulations to all our creative teams, our people, agencies and clients
📣 WPP wins most creative company at @Cannes_Lions 🏆 🎉 👉 ow.ly/BGGh50SnxMy
Thank you to our people, clients and partners for your extraordinary creativity ✨
160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze
#WPPCannes #CannesLions
Mark Read retweeted
Exclusive: AI doesn’t dilute the business case for creativity, it strengthens it – @ReadMark @WPP buff.ly/3Vfy7pp
Mark Read retweeted
@WPP is proud to join the @allianceopenusd, working alongside @nvidia, @Adobe, @Pixar, @Apple, @autodesk and other industry-leading companies to shape the future of 3D content.
Read more on WPPiQ 👉 ow.ly/tC9k50QX9l6
#OpenUSD #GTC24
Mark Read retweeted
Replying to @GovKathyHochul
@GovKathyHochul is giving power back to communities by opening NY's waters, one pool at a time. We're thrilled to have partnered with @pluspoolny on this major announcement, helping craft the brand messaging and envision what safe, accessible +pools might look like.
We are very proud of this partnership. Thank you @jimfarley98 @mtruby and all your colleagues
Mark Read retweeted
We have dozens of reasons to celebrate as @krispykreme has named VML as its global creative agency partner. 🍩
VML is tasked with developing creative strategy and visual identity for Krispy Kreme and will handle both global and U.S. creative and media responsibilities.
Mark Read retweeted
A month ago, @_MelEdwards, @readmark & I — along w/our great teams — launched VML, uniting @WunThompson & @VMLYR. Grateful for the energy of our @vml_global team, client partners & @wpp friends worldwide. Inspired by the connection & collaboration already happening. #VMLconnected
Time to welcome VML 👇
WPP unites @WunThompson and @VMLYR to create global powerhouse in VML
Find out more 👉 bit.ly/3rWjBbs
#VMLConnected @vml_global
Very proud of this….👇
We are immensely proud to be @Adweek’s 2023 Global Agency of the Year! This recognition is a testament to the relentless dedication & #BorderlessCreativity #TeamOgilvy brings to our clients around the world every day. Thank you for this incredible moment! okt.to/qihI5V
Mark Read retweeted
Our Chief Creative Officer Rob Reilly discusses his new ‘Screaming Creativity’ podcast, the best work right now, #AI and the future of the industry with @adage👇
adage.com/article/agency-new…