Ecommerce Advertising | First-Party Audiences | Ad-Optimized Product Feeds | Server-to-Server Conversion Tracking
United States
Joined July 2013
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Ad platforms are incentivized to increase their bottom line. We're here to help you increase yours.
Some attribution models give you a distorted picture of your ad results. Here's how that works... psyberware.com/blog/how-attr…
If you don't know the difference between ROI and ROAS, you may be making a huge mistake in your advertising strategy. psyberware.com/blog/roi-from…
"Organize Campaigns by Profit Margin" is an excerpt from "Paid Ads: Strategies During an Economic Downturn". Speaker: @DavidDeppner | Full presentation: youtube.com/watch?v=egzWcTSR…
Every industry has unique challenges. Can YOUR ad agency solve complex problems? psyberware.com/blog/ecommerc…
"Fine-Tune Ad Campaigns Where It Matters Most" is an excerpt from "Launching B2B Ads: A Merchant Case Study". | Speaker: @psybermeg | Full presentation: youtu.be/fhU-cB-LWhM
There's no need to obsess over your ad copy, thinking that ad strength impacts performance directly... because it doesn't. psyberware.com/blog/does-ad-…
"Why Bing is Great for Healthcare Advertising" is an excerpt from "Launching B2B Ads: A Merchant Case Study" | Speaker: @DavidDeppner | Full presentation: youtu.be/fhU-cB-LWhM
"Cutting Ads - A Costly Mistake" is an excerpt from "Paid Ads: Strategies During an Economic Downturn". Full presentation: youtube.com/watch?v=egzWcTSR… | Speaker: @DavidDeppner
Google Merchant Center isn't just for shopping ads. It’s also where Google’s AI systems pull information for product discovery. psyberware.com/blog/google-p…
"Use Enhanced Conversion Tracking to Optimize Your Ad Accounts" is an excerpt from "Paid Ads: Strategies During an Economic Downturn" - youtube.com/watch?v=egzWcTSR…
As AI takes over everything, should it change how we structure ad campaigns? psyberware.com/blog/how-to-s…
Going to #Shoptalk? Reach out and let's get nerdy about ecommerce advertising. 🤓 You've got problems? We've got solutions. You've got ideas? We've got ears... and an ample budget for coffee and beer. Let's talk!
🤖 Made with AI
"First Phase in Revamping an Ad Account" is an excerpt from "Launching B2B Ads: A Merchant Case Study". Full presentation: youtu.be/fhU-cB-LWhM | Speaker: @psybermeg
Don't confuse ROAS with ROI. Profit is what you want, and here's how to get it... psyberware.com/blog/what-is-…
"Enrich Your Product Data for Better Ad Performance" is an excerpt from "Paid Ads: Strategies During an Economic Downturn". Speaker: @DavidDeppner | Full presentation: youtube.com/watch?v=egzWcTSR…
Combining smaller or compatible ad campaigns in strategic ways can improve the performance and grow your overall profitability in the long run. psyberware.com/blog/how-to-s…
Target ROAS bidding can be one of the most profitable ways to optimize campaigns... but only if you do the math right. psyberware.com/blog/why-retu…
