Psyberware: Ecommerce Advertising, Profitable Growth, Shopping Feeds, Analytics
Sacramento, CA
Joined December 2010
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Want to understand the biases in ad platform automated bidding algorithms and how they reduce profitability for #Magento and other #ecommerce merchants?
psyberware.com/blog/smart-bi…
David Psy Deppner retweeted
Ever wonder what would happen if you stopped advertising on your brand? psyberware.com/blog/should-y…
David Psy Deppner retweeted
You can set a ROAS target that will keep your ads profitable. Here's how to find that sweet spot. psyberware.com/blog/what-is-…
David Psy Deppner retweeted
Many advertisers structure their campaigns in a way that never get enough data to optimize well. We often suggest a different approach to drive results and increase profitability. psyberware.com/blog/how-to-s…
David Psy Deppner retweeted
AI in digital advertising goes far beyond image and text generation. Join us at Meet Magento Florida where our CEO @DavidDeppner will dish out solid recommendations for working with ad platform AI systems so you can improve performance and increase your financial returns. #MM25FL
🏅David "Psy" Deppner (@DavidDeppner) of Psyberware, Inc. (@psyberware) is joining the lineup of incredible speakers at #MM25FL!
📝 Session Topic: How AI Is Actually Changing Advertising
➡️ Reserve your tickets: bit.ly/buy-mm25fl-tickets-tw.
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@ravedigitalus + @Aheadworks
#Magento
David Psy Deppner retweeted
🏅David "Psy" Deppner (@DavidDeppner) of Psyberware, Inc. (@psyberware) is joining the lineup of incredible speakers at #MM25FL!
📝 Session Topic: How AI Is Actually Changing Advertising
➡️ Reserve your tickets: bit.ly/buy-mm25fl-tickets-tw.
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@ravedigitalus + @Aheadworks
#Magento
California's Prop 65 requiring warning labels on nearly everything is not really for consumer protection. It exists to protect California businesses by preventing competition from cheaper out-of-state ecommerce firms. Its main impact is higher prices for California residents.
David Psy Deppner retweeted
Join us at #MM24NYC this Thursday at 2pm in the Business Track! Our CEO @DavidDeppner and COO @psybermeg will dive into a merchant case study with @dzzo716 of Great Lakes Dental Technologies. Learn about the awesome success Great Lakes had launching B2B ads. See you there!
David Psy Deppner retweeted
Psy (@DavidDeppner) and I will be in New York next week with our team. Happy to chat about how to boost ad performance, ad integrations, and partnerships. Track us down! #MM24NYC
We’re excited to be a sponsor of Meet Magento New York, happening Thu, 10/10! It’s not too late to register for the largest Meet Magento event in the USA: meetmagentonyc.com/tickets #MM24NYC
Google's Ad Strength doesn't actually measure performance. It's a score based on whether you conformed to "best practices" which may not be appropriate to your situation.
People often confuse ad strength and quality score. Quality score is a metric that actually impacts performance, because it is factored into the auction bidding algorithms. But what about Google's ad strength? psyberware.com/blog/does-ad-…
David Psy Deppner retweeted
Make better financial decisions about your company's digital advertising! Here we explore issues around conversion tracking, how you should set ROAS targets and budgets, and how to handle situations where you have products with varying margins... psyberware.com/blog/ecommerc…
David Psy Deppner retweeted
🎤 We are excited to announce David "Psy" Deppner (@DavidDeppner), CEO of Psyberware (@psyberware). will be joining us as a speaker at #MM24FL.🏝️
👉🏽 Don't Miss Out! Secure Your Spot Now: bit.ly/3FGwee6.
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@ravedigitalus + @Aheadworks
#RaveDigital #Aheadworks #Psyberware
What gets sold to us as "Best Practices" in digital advertising are usually what's best for the ad platforms, not for ecommerce merchants.
Every day we’re bombarded with ad platforms and agencies telling us about the “Best Practices” we should follow. But here’s the thing… A cookie-cutter approach to digital advertising just doesn’t work... psyberware.com/blog/best-pra…
David Psy Deppner retweeted
“Let’s discuss how to squeeze a little more profit out of your advertising dollars” — @DavidDeppner of @psyberware discussing a very timely topic given how much everyone’s thinking about the bottom line lately and making more out of less. #MM23NYC
As more OGs in the #Magento community post pics of ancient x.commerce swag from conferences a lifetime ago, it's beginning to dawn on me that I'm surrounded by hoarders...
Is there a connection between the expansion of privacy legislation and the rise of paid "verified" social media accounts? If you can't pay the bills by showing ads to anonymous users based on behavioral tracking, the incentives all shift.
David Psy Deppner retweeted
Modernizing Ad Platform Integrations' by @DavidDeppner - CEO at @psyberware
David talked about privacy and automation, shopping feeds, audiences, and conversion tracking to name a few.
#MM23FL #Adobe #RaveDigital #Aheadworks
loom.ly/SjHbrik
David Psy Deppner retweeted
Great time at the first Meet #Magento Florida! Thanks again to @ravedigitalus for the opportunity to speak. We got a lot of value out of this event. Looking forward to next year! #MM23FL
