Propensity helps expose accounts that are in-market for your product or service. We design propensity models that create up-to-date lists of in-market accounts.

United States
Joined April 2017
Propensity retweeted
Say👋 to our new partner, @propensitytech— the fastest way for B2B teams to launch successful ABM campaigns. With Propensity, SelectFew customers can now: 🎯 Easily select your ABM playbook 🏗️ Build your high-intent target audience 🚀 Launch your campaign to turn ABM into your best-performing growth strategy.
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Propensity retweeted
Off to @INBOUND with my technology family at @propensitytech. I’d love to meet, first time there. Booth # 32 #INBOUND22
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As Governor and Senator, I worked to cut taxes for startups like @propensitytech. Small businesses play a critical role in moving New Hampshire forward—I’ll keep pushing to support innovation and development across our state.
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Help us welcome @propensitytech the new name of MC20 #FinTech finalist Addapptation. The re-brand coincides with their focus on serving the targeting needs of Account-Based Marketing teams 🎯 #MCFT
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Join my team! addappter.addapptation.com/a… Hiring for Customer Success Lead and Technical Implementation Specialist roles now!
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80% of tech could be built outside IT by 2024, thanks to low-code tools | VentureBeat cc: @addapptation⁩ venturebeat.com/2021/06/14/8…
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Making UX principles inclusive of users with neurodiversity buff.ly/3vUlpOm
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Corporates are turning to startup engagement as a reliable path to innovation, but entrepreneurs and the enterprise couldn’t be more different. Read on in this piece from @addapptation. bit.ly/3cB8QRr
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What if your dream role didn't exist yet? Learn how these four women leaders built their own roles at Salesforce, and their advice for the next generation of trailblazing women: sforce.co/3axCPZ5
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So pumped to see these two MillWorks fund companies - @addapptation & @ecoTextInc - paying it forward. The NH economy is lucky to have such a great next generation of startups & founders leading the way! nhbr.com/events-awards/nextg…
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May 12 - New Hampshire Business Review presents NextGen New Hampshire: Entrepreneurs on making great ideas reality wp.me/p4Jhbb-wwp @ecoTextInc @SNHU @helios_hockey @addapptation @NHBR
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Propensity retweeted
There’s a tendency to think that when we’re designing for a user’s experience, we’re only talking about applications, websites, and other digital products and services. Yet, UX design encompasses far more than digital design. It always has. medium.com/@jmspool/the-true…
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Propensity retweeted
Your startup idea is great when it's the last thing you think about at night and the first thing you think about in the morning
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Optimism is a business superpower. Optimists solve problems before pessimists finish talking about why it can’t be done.
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Propensity retweeted
Enterprise products don’t need to have bad user experiences.
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Propensity retweeted
Some New Hampshire startups to watch. Who am I missing? 🚀 @Parallel_tw @DatanomixInc @Unified_Office @ironandair @PTsAreHeros @yahynn @torchpro_ @MinimSecure @Forcivity @addapptation @DiscovrYourPath @AkuminaInc 🔥🔥🔥 #livefreeordie – at Manchester, NH
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No one at any company or startup has everything figured out. The most important thing is to work every day to solve hard problems, collaboratively & be comfortable tackling the unknown & the uncomfortable.
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Here are questions you should be thinking about to help you assess your current (& future) needs: 1. How can you redefine customer relationships? 2. Which digital experiences can most quickly see an impact? 3. How can you integrate customer touchpoints? sforce.co/3bAnzKy
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