Marketing Strategy professor who believes marketers should make data-driven decisions. I teach how to blend the art & science marketing.

Indianapolis, IN
Joined August 2009
What every dad should do.
"My dad never told me he loved me, and consequently I told Scott I loved him every other minute" James Caan (1940 - 2022)
Gosh - how many ways are there that startups can fail? Here's a start. mindtheinnovation.com/what-d…
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What a wonderful opportunity! Looks like it was beautiful.
What an awesome weekend! My daughter Sarah married Justin Frey! What an awesome ceremony! Walking down the aisle and dancing with your daughter are precious memories! #blessed
Give intrapreneurship a whirl. Kelley professors @profksaxton and @DiveProfTodd suggest starting with a problem your company needs to solve that you feel passionate about, and work to understand it thoroughly. bit.ly/3Fw3Nyh
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It’s amazing how Kelley students are impacting healthcare.
"We were beginning our strategic planning, and we wanted smart people thinking about this.” Learn how Kelley students helped Gennesaret Free Clinics improve its services to the community. @Gennesaret bit.ly/3K3HOje
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Dr. M. Kim Saxton retweeted
Spent a few minutes talking with our friends in Australia about avoiding startup failure! whenitworked.com/the-warning…
It is a honor to help these students to have impact.
Discover how Josie Gingrich, GCMM'22, is applying skills from the Kelley Graduate Certificate in Medical Management in her role at the IU School of Medicine and how it's changed her perspective. bit.ly/3qp6qvD
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The Kelley Graduate Certificate in Medical Management explores how to position your organization to deliver on your innovation aspirations during a free webinar — The Top Misconceptions about Innovation in Healthcare. Register for this event here: bit.ly/3mI3t4K
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This is why One America added a vaccine mandate for their employees. Actuarial data shows the long-term effects of COVID and it is not good.
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100 percent yes. Someone please start a list.
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We would like to recognize and congratulate this year's JagStart winners. All of them are Kelley students! Learn more about the winners and how to sign up for JagStart 2022 here: bit.ly/3m3JnUX
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What do you think? Do we have a right to a short wait for customer service? What’s the worst wait you’ve had?
When a customer calls your business, do they have the right to a short wait time? @profksaxton weighs in on a "Customer Bill of Rights." bit.ly/3o41NHb via @cmswire
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Save the Date! #Kelley prof. Barb Cutillo will discuss inclusive leadership, Kelley Graduate Certificate's HealthBiz Webinar on 9/30 at 12:15 ET. Register for the FREE event: bit.ly/3mI3t4K! #healthcare #business #leadership #inclusivity
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Dr. M. Kim Saxton retweeted
This might be the best Venn Diagram I have ever seen...
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