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Traverse City, Michigan, U.S.
Joined April 2010
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"Beware of AI Content for SEO" | @seosmarty explores Google's increasing reluctance to rank AI-generated content. She writes that producing such content at scale is now a dubious tactic for search engine visibility. practicalecommerce.com/bewar… #seo #ecommerce
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"Commerce Data as Credit Data" | @EcommerceBoy explores the merging of ecommerce and financing tools, noting that sales, fulfillment, and shipping are becoming part of a merchant's borrowing capacity. practicalecommerce.com/comme… #ecommerce
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"New #Ecommerce Tools: October 14, 2026" | This week's rundown of new services for merchants includes agentic checkouts, AI-powered marketing, same-day deliveries, branding, cross-border commerce, multi-carrier shipping, more. practicalecommerce.com/new-e… @Razorpay
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Who says a merchant has to stick with one brand? "Your Next Product Could Be a New Brand." Via @rokhladnik, @bandholz. practicalecommerce.com/your-…
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"Retail Media’s Opportunity Cost" | @EcommerceBoy continues his terrific analyses of the trade-offs w/ retail media. In this post, he examines retail media's impact on product sales. practicalecommerce.com/retai… #ecommerce
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"Desktop Habits Hide Mobile Friction" | UX pro Lihi Lothan says operators who view their web stores only on desktops miss poor mobile experiences. Here's her rundown of common mobile usability glitches for #ecommerce. practicalecommerce.com/deskt…
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Google Ads AI can usually improve performance, but it still requires guidance. "Guardrails for Google Ads AI." Via PPC pro Matt Umbro. practicalecommerce.com/guard… #ecommerce @GoogleAds
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"Your Next Product Could Be a New Brand" | @RokHladnik is the founder of Flat Circle, an #ecommerce agency. He says launching a new product line does not have to compete with a merchant's existing brand. He joins @bandholz in this week's episode. practicalecommerce.com/your-…
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It's now much easier to track the organic search performance of YouTube videos, Instagram posts, etc. "Add Social Profiles to Search Console." Via @seosmarty. practicalecommerce.com/add-s… #ecommerce
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Route 66 turns 100 in November! "5 Content Marketing Ideas for November 2026." Via @EcommerceBoy. practicalecommerce.com/5-con… #ecommerce #contentmarketing
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"New Ecommerce Tools: October 7, 2026" | New services this week include website builders, no-box returns, AI-powered ad campaigns, same-day delivery, multichannel listings, live commerce, and more. practicalecommerce.com/new-e… #ecommerce @moengage @BigCommerce @ThredUp
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Founder Cheryl Sew Hoy created a streamlined lab analysis process: "Tiny Health Sells Gut Tests by Mail." Via @bandholz. practicalecommerce.com/tinyh… #ecommerce
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Better, more complete product details result in fewer returns: "AI Shopping Could Mean Fewer Returns." Via @EcommerceBoy. practicalecommerce.com/ai-sh… #ecommerce
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"Guardrails for Google Ads AI" | PPC pro Matt Umbro says AI-driven ads can typically outperform human-run ads, but he advises caution. Here are his methods for training (and restricting) @GoogleAds AI. practicalecommerce.com/guard… #ecommerce
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"Add Social Profiles to Search Console" | @seosmarty sees many benefits in #GSC's new tools for tracking rankings/clicks for social media profiles (YouTube, etc.) in organic search. practicalecommerce.com/add-s… #ecommerce
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Forcing math on shoppers is never a good idea. "Don’t Make Them Count." Via Lihi Lothan of The Spetz. practicalecommerce.com/dont-… #ecommerce #UX
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"5 Content Marketing Ideas for November 2026" | @EcommerceBoy's suggestions for next month include Route 66, the science behind products, 1976, television history, and a rethink of the holiday gift guide. practicalecommerce.com/5-con… #ecommerce #contentmarketing
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New Search Console data can help merchants optimize for image searches: "New GSC Image Filter Aids Product Discovery." Via @seosmarty. practicalecommerce.com/multi… #ecommerce
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"Tiny Health Sells Gut Tests by Mail" | Cheryl Sew Hoy says her biz deals with poop. She launched Tiny Health to help folks monitor essential microbes in their digestive systems. She joins @bandholz re: starting, funding, marketing, more. practicalecommerce.com/tinyh… #ecommerce
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