@EcommerceBoy

Armando Roggio @armandoroggio — Ecommerce, Marketer, Writer, + Dev. https://xitter.cf/t.co/DYg7qfuIVc.

 Boise, Idaho
aeroggio.com
Joined May 2009
  • Tweets22.8K
  • Following2.7K
  • Followers19.3K
1.7KMedia
AI Platforms Attract a Growing Ecosystem buff.ly/EI8vBpP

AI Platforms Attract a Growing Ecosystem

Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.

practicalecommerce.com
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Commerce Data as Credit Data buff.ly/LWinKaB

Commerce Data as Credit Data

Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.

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240
Retail Media’s Opportunity Cost buff.ly/E669ZUh

Retail Media's Opportunity Cost

Where does merchandising end and retail media begin?

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5 Content Marketing Ideas for November 2026 buff.ly/7EH8ti4

5 Content Marketing Ideas for November 2026

November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.

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AI Shopping Could Mean Fewer Returns buff.ly/7hhGEE6

AI Shopping Could Mean Fewer Returns

Better-informed shoppers are more likely to purchase items they will ultimately keep.

practicalecommerce.com
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406
ROAS’s First Source of Truth buff.ly/VXBzXra

ROAS's First Source of Truth

If advertising investment rises, sales and profit should too. If ad spending falls, so should sales.

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Shopify Opens to Meta Muse; Amazon Balks buff.ly/BJxMgPF

Shopify Opens to Meta Muse; Amazon Balks

Agentic commerce is evolving, but the two opposing responses suggest the stakes are high.

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Test Your Products for AI Discovery buff.ly/fXFxjdl

Test Your Products for AI Discovery

The goal is to match a shopper's needs to your product so an AI system will recommend it.

practicalecommerce.com
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Retail Media’s Margin Opportunity buff.ly/w1ASdRg

Retail Media's Margin Opportunity

For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.

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Does Retail Media Add Value? buff.ly/f6VIUFq

Does Retail Media Add Value?

When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers.

practicalecommerce.com
256
Sales Velocity Reveals Inventory Risk buff.ly/ySrxyTe

Sales Velocity Reveals Inventory Risk

Velocity can signal coming stockouts or, conversely, markdowns and phase-outs.

practicalecommerce.com
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The Race to Own AI Shopping buff.ly/4gCM5IK

The Race to Own AI Shopping

Will shoppers use AI mostly on external platforms, or on-site directly with merchants?

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281
5 Content Marketing Ideas for October 2026 buff.ly/mxqmXgx

5 Content Marketing Ideas for October 2026

Content marketers in October can explore Winnie-the-Pooh, Halloween, AI vs. humans, company archives, and breaking news.

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Competing with Wicked Fast Delivery buff.ly/18uQiUt

Competing with Wicked Fast Delivery

Ecommerce SMBs can compete where delivery speed creates value, not where it merely adds cost.

practicalecommerce.com
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354
Contribution Margin Guides Ecommerce Growth buff.ly/iAFtFZ9

Contribution Margin Guides Ecommerce Growth

A merchant's busiest holiday season could also be its least profitable.

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Double-Digit Ecommerce Growth Returns buff.ly/sAI8pEy

Double-Digit Ecommerce Growth Returns

Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?

practicalecommerce.com
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331
AI Watermarks Could Censor Content buff.ly/BpLKJ6z

AI Watermarks Could Censor Content

Anthropic's new text-based watermark stems from the E.U.'s "AI Act," which requires machine-generated content to be detectable.

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5 Predictions for 2026 Holiday Shopping buff.ly/fShUX2L

5 Predictions for 2026 Holiday Shopping

Since 2013, we've predicted ecommerce trends and sales for the coming holiday season.

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346
Email Open Bloat and Deliverability buff.ly/1uUgHMC

Email Open Bloat and Deliverability

A portion of email opens is likely non-human, resulting in "bloat" from unengaged subscribers.

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USPS Prioritizes Revenue over Volume buff.ly/pOoX4Ow

USPS Prioritizes Revenue over Volume

Postmaster General David Steiner says long-term sustainability requires additional rate hikes and fewer packages.

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