Marketing, data, tech, publishing. Work @OpenRoadMedia. Ex Ingram, OptiQly, Logical Marketing, PRH, NYBooks. Opinions my own.
New York Metropolitan Region
Joined March 2008
- Tweets11.8K
- Following1.2K
- Followers4.3K
- Likes5.6K
Pinned Tweet
A note to those who have followed me here for the publishing, tech, and marketing content, which is essentially all of my content. If interested, you can find me on LinkedIn: bit.ly/linked-in-pm
Transcript snip from the latest episode of the Open Book podcast with David Steinberger interviewing John Sargent👇. HT @PublishersLunch If you're interested in publishing, it may make for a perfect weekend listen. Links here: openroadintegratedmedia.com/…
Latest episode of @OpenRoadMedia's Open Book w/ David Steinberger podcast is live. Former Macmillan CEO John Sargent chats Amazon spats, White House efforts to block publication of Fire & Fury & the irony of author Wolff's access. 🎧 openroadintegratedmedia.com/…… #publishing
Peter McCarthy retweeted
'Open Book with David Steinberger,' Open Road Media's conversation podcast with publishing industry leaders, debuts today. buff.ly/3LqBB3U
Peter McCarthy retweeted
Want a behind the scenes look at the publishing world? The Open Book Podcast is live now, featuring interviews with former Pantheon Publisher Lisa Lucas and Grove Atlantic Publisher (and Lit Hub co-founder) Morgan Entrekin.
openroadintegratedmedia.com/…
#BookPublishing folks: We @OpenRoadMedia just launched metadata-as-a-service. It's good stuff. If you're interested, I'll be talking about it (and #metadata in general) on August 2nd at 11:00 EDT.
Hope to see some of you. Details👉bit.ly/open-road-metadata
#bookmarketing
Peter McCarthy retweeted
Open Road's 'Free Voices': Selling Banned Books in a New Initiative | @Porter_Anderson bit.ly/3NXXzNZ @openroadmedia | The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.
Peter McCarthy retweeted
Calling Attention to Banned Books Lifts Them Up publun.ch/3nPKVGc
Proud of my colleagues @OpenRoadMedia and thankful to our CEO David Steinberger for taking this to the next level. Love what he says here 👇🏻
“We could not believe more strongly in the First Amendment and the right to free expression.”
Open Road is pleased to announce our new Free Voices campaign, which will bring banned books to readers everywhere, re-integrating challenged voices into the vibrant world of literature.
publishersweekly.com/pw/news…
Interesting, meaningful work being done here. HT @JaneFriedman
Speak, Memory: An Archaeology of Books Known to ChatGPT/GPT-4 buff.ly/42GCRGE #chatgpt #openai
Peter McCarthy retweeted
Here's a sneak peek at the data from our upcoming Canadian Book Consumer Study 2022: buff.ly/3kM3AAS
ALT Bar graph showing the frequency of online and in person bookstore visits by Canadian book buyers in 2022.
Peter McCarthy retweeted
From the week: Open Road Media Announces New Version of Its Marketing Offer | @Porter_Anderson bit.ly/3QA80Xj @OpenRoadMedia @petermccarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing.
Peter McCarthy retweeted
Open Road Media Announces New Version of Its Marketing Offer | @Porter_Anderson bit.ly/3QA80Xj @OpenRoadMedia @petermccarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.
Some professional news:
I am grateful, humbled, and thrilled to roll up my sleeves and work with the talented @OpenRoadMedia team. Connecting readers with books they’ll love? Sounds great -- let’s go!
#bookmarketing #bookpublishing
Open Road Integrated Media would like to congratulate our CMO/CRO @marymcaveney, who will join @ABRAMSbooks as President and CEO, and welcome our new CMO, Pete McCarthy, formerly of Ingram. More from CEO David Steinberger:
ALT A letter congratulating Open Road Media on the hire of Pete McCarthy, and the trails ahead for departing CMO Mary McAveney.
Useful post from @semrush.
How to Build an Effective Content Marketing Funnel [Study] buff.ly/330t9Sg #marketing #contentmarketing
100% with this. Full funnel. Be willing to disregard last-click attribution models when it's the right thing to do (they've always been problematic and are increasingly so). See the whole board. #Marketing
Last night, I published my first post in a long while: sparktoro.com/blog/how-to-me…
Channels like:
- Zero-click content
- Events
- Co-marketing
- Guest appearances
- Press coverage
deserve investment. They work. Yes, they're hard to measure, but difficult ≠ impossible
As #TikTok announces planned fulfillment centers, some other social commerce news...
Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went Wrong buff.ly/3Tft59C
via @theinformation #ecommerce #socialcommerce
Notable, though "chasing Amazon"...remains to be seen.
#TikTok chases Amazon with plans for U.S. fulfillment centers 👉 buff.ly/3T3eWfM
via @axios #ecommerce #socialcommerce
Peter McCarthy retweeted
Google launching a new feature to highlight people's "authentic experiences" by showing what has been discussed in forums
Probably a response to "Reddit has better answers than Google"
#SearchOn
